Digital Creds 2015
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Transcript of Digital Creds 2015
![Page 1: Digital Creds 2015](https://reader035.fdocuments.in/reader035/viewer/2022062320/55c6dfc5bb61ebd5078b462b/html5/thumbnails/1.jpg)
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Digital strategy powered by actionable consumer
insight
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Blogs
DigitalMarketing
Social Media
UX/GUI
VideoWebsite Design
Content Strategy
App Design
Analytics
Digital strategy powered by actionable consumer
insight
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ConsumerInsight
ExperienceDesign
Brand Strategy
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Insightfulness about the consumer –
going beyond the one line insight
Consumer Insights
Consumer Insights
ExperienceDesign
Brand Strategy
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Consumer insight based digital strategy for iSure
Consumer Insights
Experience Design
Brand Strategy
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Project Overview
Marketing Objective
Engage with women who are trying to conceive
Our approach:
Insight through one on one qualitative depth interviews
Output:
Digital Marketing Strategy that reaches an obscure, little understood category to the target audience
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Digital Marketing Objective Educateprovide women information about the category in an engaging and interactive manner and help her take the right steps towards pregnancy
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Insight : I am alone and struggling with this problem. I have no one to discuss this with. When I look around I only see success stories .When I need help,the only person I can turn to is my gynecologist.
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The need of the hour is to help her bridge the gap between what she knows and feels and what she ought to know and feel
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Role of the Brand: A trusted confidante (like an elder sister)
The brand will be able to successfully connect with consumer by helping her feel more reassured about her circumstances and guiding her towards a successful pregnancy
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EmpathyCompanionship
Positivity
WHO AM I?A trusted confidante – like an elder sister
WHAT I SAYThings that are positive, reassuring - keeps your spirit high and makes you feel confident
WHAT I THINK Successful pregnancy is about a positive mindset and access to right information.
WHAT I LIKE •Expert/ accurate knowledge •Positive stories of succes• Openness and honesty
WHAT I DONT LIKE •Ignorance/ lack of knowledge •Loneliness / isolation •Aggressive marketing of quick fix cures and remedies •Negativity
WHO ARE MY FRIENDS? • TTC • Experts
WHAT DO I DO • Help manage and monitor conception • Link up women TTC with each other and also with experts, knowledge and information
PERSONALITY Warm, Caring Knowledgeable‘older woman’
Digital Branding template
Partner in your journey towards successful conception
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Key Projects – Consumer Insight
• Online triggers and barriers research for an insurance comparison portal• Social media insight analysis based on listening tool data for a leading
entertainment brand• Digital Strategy for a nicotine cessation brand• Content strategy for a vernacular news website• Understanding of first-time smartphone users• Mapping the consumers online decision making process for an upcoming
jewellery portal
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ConsumerInsight
ExperienceDesign
Brand Strategy
Consumer Insight led GUI/UX
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User Experience Design for BookMyShow
ConsumerInsight
ExperienceDesign
Brand Strategy
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Project Overview
Marketing Objective
How to increase bookings for events on the site
Our approach:
User experience research and diagnostics for booking page
Output:
Streamlining the booking page design to facilitate easier, faster booking
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Methodology
Asking why
ListeningComments
ExclamationsWatchingObserving navigation
Body language
Listening Lab
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Event Search is harder than movie search
Elements are non-linear and lack equal weightages. This confuses consumers
Movie Search Event Search
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Buttons/filters behaviour : consumer insightBMS designed a new filter mechanism :
‘select all venues’
Filters are not intuitive or easy to use: Select rather than de-select is default behaviour
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• ‘Sold out’ tickets were indicated by red color which was not intuitive
• Need to show ‘sold out’ clearly in drop-down menu
Booking process re-design
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Booking process re-design
Replacing of hyperlink with ‘book now’ button
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Key Projects – Experience Design
• User experience design for website and mobile site for a leading news provider
• Development of Augmented reality app for an international airport (ongoing)
• Recommendations for development of health apps for a leading pharma company
• Content and UX for sales training app for a leading FMCG company
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ConsumerInsight
ExperienceDesign
Brand Strategy
Brand building strategy for a startup vernacular application development company
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Project Overview
Marketing Objective
Build Brand visibility
Our approach:
High social impact projects with focus on digital and financial inclusion
Output:
Design of products that are socially relevant and commercially viable
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Project deliverables
• Website content strategy• Social media strategy• Blogs and articles• Design of projects that focus on social impact
– Gramavtaar – digital village project– eBasti – mHealth for slums
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Digital Brand Strategy : projects completed
• Digital brand strategy for iSure • Social media strategy for an alternative health company• Digital marketing strategy for a leading US singer conducting his first
Indian concert• Donor and volunteer acquisition strategy for an NGO for kids• Digital marketing strategy for a financial inclusion consultancy (ongoing)• Launch strategy for an author publishing his first e-book (ongoing)
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Key Clients
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Contact :