Winda MizwarMarcom and Client Relations Manager

Hi, Call Me Winda MizwarI’m passionate about building great stories that make people’s lives happier and healthier.

I have over 4 years strategizing innovative marketing and communications experiences for small

startups, build my own business, working for multinational and national company. Encourage

my skills into the next level of marketing geek.

I grew up in Small City in Sumatera Island and trapped in the last 8 year in Urban City,

and am excited to talk with you!

Skill &Expertise Marketing and Consumer Research

Integrated Marketing Communications

Brand Management

Business Development

Content Strategic

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Broadcasting Development ProgramTRANS TV, Jakarta

Marcom CoordinatorMARS Indonesia, Jakarta

Marcom and PR ConsultantIGIco Advisory, Jakarta

Employment history

Marcom and Client

Relations ManagerMARS Indonesia, Jakarta

2013 2015

2014 2016 -present

EducationBackground

Bogor Agriculture

University - IPB,Faculty of Economics and Management

Department Management

Bachelor of Economics, 2013

- Dan Zarrella”

“MARKETING

WITHOUT DATA

is like driving

with you

EYED CLOSED

”

“NOW,DATA DRIVESEVERYTHING WE DO

BEFORE,WE WERE MUCHMORE REACTIVE

-Maria Pontes

WE’VE DONE A

LOT OF RESEARCH TO

UNDERSTAND WHAT

CONSUMERS WANT & NEED.

THAT IS AT THE CORE OF

OUR MARKETING

We will share to youabout these:1. Research Backgrounds

2. Survey Methodology

3. Findings

4. Insights

Total population of Indonesia is estimated more than 261 millions people in 2017

Euromonitor International predicated Indonesia will be the fastest growing cosmetics market in Asia, beating China

and India9 % - 8 % - 7 %

There are 760 cosmetic companies approximately in large , medium , and small scales spread in Indonesia

The Biggest challenge is getting consumers that has different characters, both in

terms of residence, age, gender and SES

Business Value: 100 Trillion IDR (KementrianPerindustrian)

MARS conducted a survey to see the profile of consumers and the development of the

performance of various brands of cosmetics in Indonesia

RESEARCH BACKGROUND

SURVEY METHODOLOGY

Survey AREA • Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Banjarmasin

Data CollectingMethods

• Face to face interview• Using structured structured questionnaire as data collection tools

SamplingTechnique

Multistage Random Sampling

Gradually random sampling. The stages divided by administrative area started from the district,

neighborhoods, and neighborhoods units in every city studied

RespondentsCriteria

Basic Criteria :•• SES ABCDE

•

Man/Woman 15-55 years lived in survey cities

• SES ABCDE

Fieldwork • April - May 2016

Special Criteria (for lipstick, foundation, and face powder products categories) :Women; 15-55 years lived in survey cities

SES D/E10,9%

SES C41,3%

SES A24,1%

SES B23,7%

Pria

44,8%

Wanita

55,2%

15-24 tahun19,4%

35-55 tahun52,2%

25-34 tahun28,4%

Age GroupGender Social Economic Status (SES)

RESPONDENTS DEMOGRAPHICS

Facial Freshener

Face Powder

Hand Body Lotion

Slimming Tea

Face Mask

Cream/Lotion Whitening Facial

Milk Cleanser

Face Moisturizer

Foundation

Splash Cologne

Lipstick

INFORMATIONS AVAILABLEProduct categories analyzed included

Cosmetics Market in IndonesiaFINDINGS

2014 2015 2016

Cream / Lotion Whitening FACIAL 9,3 6,9 4,2

Milk Cleanser 13,7 12,9 9,8

Face Moisturizer 29,4 30,8 27,6

Foundation 31,4 39,0 31,2

Splash Cologne 28,5 26,6 22,8

Lipstick 81,7 81,3 82,9

FACIAL Freshner Liquid 12,5 12,7 9,4

Face Powder 84,9 82,6 84,6

Hand Body Lotion 56,0 59,2 51,0

Slimming TEA 1,3 0,9 0,8

COSMETIC PRODUCTS PENETRATION IN LAST 3 YEARS

33,6%

18,3%

45,4%

2,7%

34,0% 25,3%

26,9%

13,8%

38,7%

42,7%

14,6%

4,0%

WARDAH VIVA PIXY

SES A SES B SES C SES D/E

FOUNDATION BRAND COMPARISON BASED ON SES

POND’S VIVA

40,6%

41,4%

18% 61,1%

25,5%

13,4%

15-24 tahun 25-34 tahun 35-55 tahun

FACE MOISTURIZER BRAND COMPARISON BASED ON AGES

Sariayu: Natural Colors

Softening/smoothingthe skin

Well known product

Wardah: Equally on face

Trusted brand/products

Halal products

Viva : Affordable Prices

Easily to get the products

Pixy :

Durable Product(not easily fade)

Pixy

Sariayu

Wardah

VivaMudah didapat

Hargaterjangkau/

murah Produk/merekterpercaya

Produknya halal

Melembutkan/menghaluskan kulitWarnanya natural

Produknya tahanlama ( tidak

mudah luntur)

Produk/merekterkenal

Merata di wajah

BRAND ASSOCIATION FACE POWDER PRODUCTS

Total 15-24 YEARS OLD 25-34 YEARS OLD 35-55 YEARS OLD WomEN Man

Mustika Puteri 20,1% 13,6% 19,8% 23,2% 25,1% 9,7%

Pucelle 11,3% 12,9% 12,5% 9,8% 13,8% 6,2%

Eskulin 9,2% 10,4% 8,7% 9,0% 11,6% 4,3%

Cassablanca 8,7% 5,0% 10,4% 9,2% 7,2% 11,8%

She S 8,5% 6,3% 10,2% 8,3% 9,6% 6,2%

Gatsby 7,5% 8,7% 8,2% 6,5% 2,9% 17,0%

Vitalis 5,1% 5,4% 2,6% 6,5% 6,8% 1,5%

Others 17,6% 18,8% 17,0% 17,5% 15,8% 21,3%

Don’t Know 12,0% 18,9% 10,5% 9,9% 7,2% 22,0%

TOP OF MIND AWARENESSSPLASH COLOGNE ADS�BASED ON AGES AND GENDER

Total Jakarta Bandung Semarang Surabaya Medan Makassar Banjarmasin

Wardah 24,2% 28,5% 12,1% 20,7% 13,4%

29,2%

35,2% 28,1% 26,0%

Viva 12,5% 8,7% 11,5% 21,6% 29,0% 2,8% 5,5% 15,9%

Pixy 12,1% 11,2% 8,8% 15,0% 6,8% 12,9% 4,3%

Sariayu 9,7% 9,2% 19,8% 5,6% 14,2% 3,5% 4,1% 1,2%

Revlon 7,0% 7,3% 6,5% 4,7% 7,1% 9,3% 2,0% 12,2%

Mirabella 6,7% 7,3% 5,3% 11,8% 5,4% 1,7% 10,4% 7,0%

Oriflame 2,5% 2,5% 2,0% 0,5% 1,6%

14,3%

4,0% 6,4% 0,5%

Others 25,2% 25,4% 34,0% 19,9% 22,4% 30,6% 33,0%

LIPSTICK BRAND MOST USED OFTEN (BRAND SHARE)BASED ON CITIES

Pond’sWardahSariayuViva

85,1% 86,9%

67,1%

99,3%

FACE CLEANER BRAND RECOMMENDATION LEVEL

WHAT YOU NEED TO KNOW

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Peraturan Pemerintah No 14 Tahun 2015 :

Rencana Induk Pembangunan Industri

Nasional (RIPIN) Tahun 2015-2035 :

“Industri kosmetik menjadi salah satu

industri andalan (industri prioritas)

sebagai “PRIME MOVER” perekonomian

FARMASI KOSMETIK ALAT KESEHATAN

Pembangunan industri akan difokuskan pada 11 kelompok industri,

beberapa diantaranya adalah :

Pemerintah menargetkan pertumbuhan

ekonomi hingga 5.2% tahun ini dan

7% tahun depan.

Data BPOM produk kecantikan

Indonesia mencapai 36.642

produk, 14.658 di antaranya

produk lokal.

Riset Euromonitor International.

Negara berkembang seperti

Indonesia memiliki kontribusi

51% bagi industri kecantikan

global

FUTURE OPPORTUNITY

predicted to be doubled

Business Value Cosmetic “HALAL” in GLOBAL MARKET

US$ 20Million

IDR 26.26Trillion

YOUR FUTURE CUSTOMERKAUM LELAKI

Menurut riset dari MARS Indonesia,jika dilihat berdasarkan jenis kelamin, 20,5% pemakai hand body lotion adalah kalangan pria.

Kosmetik

Busana

Rambut

Lelaki Metroseksual

CHALLENGES

ALL OVER INDONESIA760 COSMETIC COMPANY

HOW TO WINCUSTOMER’SHEART ???

WHY THEY HAVE TO CHOOSE YOUR BRAND ???

HOW GOOD YOU TO UNDERSTAND YOUR CUSTOMER BEHAVIOR ???

HOW TO FIT THEIR NEEDS???

WHAT’S YOUR BRAND DREAM???

HOW TO REACH THAT ???

R E C O G N I Z I N G C U S T O M E R N E E D S

A N D F I L L I N G T H E M B E T T E R

T H A N T H E C O M P E T I T I O N

I S T H E H E A R T O F S U C C E S S F U L

marketing strategy

Hey, did you REALIZE ?

Everything Connected

Everyone Connected

Everything’s became

FASTER and EASIER

BIG DATA ERAAlready HERE

Welcoming Era IoT(internet of things)

$

$

$

Twitter adalah Salah satu media sosial favorit sebagian

netizen untuk menulis berbagai keluhan yang

diarahkan pada satu brand atau opini tentang hal

yang sedang terjadi di masyarakat.

Menurut Country Business Head Twitter Indonesia,

Roy Simanungsong, jumlah pengguna aktif Twitter

Indonesia mencapai 77% dari seluruh pengguna di

dunia. Selama 2016, mereka menulis 4,1 miliar tweet.

Melihat hal tersebut, apakah keluhan terhadap satu

brand di Twitter akan mempengaruhi minat beli

kamu pada brand tersebut?

Seberapa powerful “opini” kamu terhadap suatu bisnis?

OPINIKONSUMEN

“make your opinion worth it!”

OPINIKONSUMEN

because we believe that your opinion

can change everything and now, let the world

see the way you look at something.

We help you to know

how a customer interacts

with your brand and the way they give a

perceived about your brand.

Opini Konsumen also support you

to make an online survey,now you are able to measure

your marketing strategy quickly and

help you to boost your businesswith the right strategy.

Our philosophy is:

”Make Your Opinion Worth It”

The 1st

Brand OpinionTracker

in Indonesia

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2

Hello!from

Stay connected and inspire others.

Share your idea and write your opinion with your friends.

Rate the brand through your experiences.

It’s time to make your voice are worth it to hear.

We really want to know what do you think about the brand,how the brand could be able to fit your needs and expectation.Let the world know, let your friends

understand the way you think about something.

The Features...

OKEY FRIENDSOpini Konsumen

14 February 2017

09.30 am

GRAHA MARS

" Hadirnya review brand di aplikasi Opini Konsumen membuat saya menemukan tempat terbaik untuk menceritakan berbagai pengalaman saya ketika menggunakan satu brand. Saya merasa opini saya didengarkan dengan baik "

15

15OPINI

KONSUMEN

FACEBOOK LOGIN

Email

Password

SIGN UP

or

Forgot your password?

Let's Make Your Opinion Worth It

Sign up / log inyour account

through mobile apps

Find out your brand categoriesthat suitable with your

brand experiences

Review your experiences

and attached your evidence

Your opinion will be

delivered to the right oneYey! Thank you for

your participation and

we really appreciate it

CONNECT WITH US CHOOSE YOUR CATEGORY ADD YOUR OPINIONREVIEW YOUR

BRAND EXPERIENCESCOLLECT THE POINT

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RATING

“Sebagai salah satu “lipstick-junkie” saya

sering gonta-ganti jenis lipstick. Menurut saya,

lipstick memiliki varian warna, jenis dan tekstur yang

beragam. Namun ada salah satu brand yang menurut saya

cocok untuk jenis bibir saya yang berwarna hitam yaitu

Mineral Botanica. Mineral Botanica memiliki tekstur yang moist,

warnanya tidak berubah saat dipoles di bibir karena beberapa

brand akan berubah warna saat dipoles di bibir, warnanya juga

menutupi bibir saya yang agak hitam dengan baik, dan

yang terpenting tahan lama. Saat selesai makan,

warna lipstik masih bertahan.”

Opini dari #GenerasiPintar

- Mrs. D

hita, 30 Years Old, Married, Lipstick Junkie

- Ms. Christy, 25 Years Old, In Relationship, Fashion Enthusiast

“Saya bukan termasuk orang

yang sering mencoba-coba atau

gonta ganti produk kecantikan. Jika saya

sudah cocok dengan 1 brand, saya akan melakukan

repeat buying terhadap brand tersebut. Saya

menggunakan Clinique untuk perawatan wajah

karena rekomendasi teman saya. Saya menggunakan

produk perawatan wajah lengkap dari Clinique.

Salah satu yang saya suka adalah serumnya.

Serum dari Clinique menghilangkan flek

dari wajah saya.

88%of people trust reviews.

Customer reviewis the best way

to build confidence

and trust

Ready to share your opinion?

opinikonsumen_opini konsumen opinikonsumen_

www.opinikonsumen.com

Find us Here :

Get in touch with Opini Konsumen

“BEAUTY IS AN ASSET”a Valuable Investment – Timeless Effort

Why fit in,when you can

stand out?

LET'S DO SOMETHING FUN OKEY FRIENDS!

O L A Y

G I O R G I O

A R M A N I

B E N E F I T

LET’S TALK TO ME

Winda Mizwarwinda.mizwar@gmail .com

+62 852 6764 3454

quality drives quantity