SPORTFIVE – Hospitality & Events

Introduction to SPORTFIVE

Global Footprint

SPORTFIVE Group

Europe & Africa’s leading sports & TV rights marketing company

• Headquartered from Zurich

• Major offices in Hamburg, Paris and Singapore

• Managing rights at over 270 football clubs, 40 National Federations and for both UEFA and FIFA

• Turnover in excess of €600m

• Growth through recent integration into Lagardere Group – Lagardere Sports

• Agency network of 23 offices in 10 countries, with over 450 employees and 29 nationalities

Group Capabilities

Marketing Concepts

Stadium Advertising

& Perimeter

Sponsorship Consultancy

Rights Procurement &

Activation

Talent Management

Hospitality and Events

TV & Media Rights Sales

Market Research

Stadium Naming

Consultancy

Event & Stadia Signage

Production & Management

A Division of SPORTFIVE

Core Disciplines

1. Hospitality Packages

2. Hospitality +

3. Bespoke Events

4. Inventory Management

5. Sales Incentive Programmes

6. Personal Appearances

Selection & procurement of hospitality packages, by request or brief, to the leading events across the world

Creation, delivery & management of bespoke corporate & consumer events

Management of hospitality inventory including guest management, hotels, flights, transfers & ground handling

Creation, delivery & management of hospitality / event based corporate & consumer incentive schemes

Sourcing, negotiation, procurement & management of PA’s from a host of sporting legends

Full service provision transforming ‘off the shelf’ packages into unique memorable events

Scope & Scale

Football GolfHorse

Racing

Rugby

Union Motor Sport

Cricket TennisMusic &

Entertainment

Rugby

LeagueOther

eg: Polo, Sailing etc

Clients

Case Studies

Hospitality Packages I Siemens

An 8 year ongoing relationship organically grown to working with 4 divisions of Siemens,

where Active are used to procure hospitality packages on demand to some of the world’s

leading events

• Manchester United Captain’s & Legend’s Lounge

• UEFA Champions League

• Test Match Cricket across the UK

• Open Championship Golf and the Ryder Cup

• 6 Nations Rugby and the Autumn Internationals

• Bespoke events at Old Trafford including exclusive stadium tour, photos with trophies etc.

Hospitality + I Oceanico

Create & deliver hospitality program with a difference around the Ryder Cup, hosted at

The K Club in Ireland for 40 key staff & clients

• Standard hospitality facility for private use of Oceanico only

• Package included course entrance, grandstand seating, breakfast, lunch, programme etc for entire

tournament

• Active created & delivered complete hospitality experience including:

• Return flights

• 5* accommodation

• Local helicopter transfers

• Exclusive PA from Seve Ballesteros on key days

• 3 days of golf at nearby championship course

• Hospitality facility branding & exclusive tickets to opening & closing ceremonies

Bespoke Events I Yes Telecom

Live Like a Premiership Footballer Weekend

• Reward weekend for top sales affiliates for the Yes Telecom business

• Training at Blackburn Rovers FC training ground with ex-England manager Graham Taylor

• Staying in a top Manchester hotel, with VIP access to top restaurants and nightclubs, shadowed by a ‘papparazi’

• Behind the scenes tour of Old Trafford including photographs with the FAPL, Champions League, Carling Cup and

World Club Cup trophies

• ‘Manchester Derby’ 5-a-side match with celebrity captains Clayton Blackmore and Luther Blissett

• VIP hospitality to watch Manchester City vs Sunderland at the City of Manchester stadium

Bespoke Events I Humber Valley Resort - The Newfoundland Invitational

Exclusive Pro – Am Golf Tournament staged at the 5* Humber Valley resort in Newfoundland,

Canada with guests from the world of sport & entertainment including Lee Sharpe, Bruce

Grobbelaar & James Hewitt.

• Event to showcase the resort to potential new buyers and raise awareness

• Invitees included celebrities and high net worth individuals, aswell as target press

• Active responsible for event concept development, guest list management, logistics including flights,

accommodation & transfers, and tournament & itinerary planning & event management

• A second event was commissioned following the success of the first

Bespoke Events I iFone Sega

Development & delivery of Sonic The Hedgehog themed event for European mobile platform

launch. Guests included competition winners & key media guests

• Return flights to UK & local executive chauffeur transfers

• 5* Accommodation

• Exclusive flight in Hawker Hunter Fast Jet with ex – Red Arrow & Tornado GR4 pilot

• Gloucestershire to North Wales & back in 10 minutes with aerobatic display manoeuvres

• Spa treatments to relieve the G – Force effects of the flight

• 5* dinner & presentation

Inventory Management I Xbox - 2006 FIFA World Cup

Active were responsible for managing the World Cup experience for 960 employees, guests &

competition winners for Xbox at the 2006 FIFA World Cup in Germany

These guests came from 32 countries across 6 continents in 4 weeks and visited one or more

of the 10 World Cup stadiums

• Ticket inventory management & procurement

• Market liaison & application process management

• Flights, transfers & accommodation

• Local ground support & guest management

Sales Incentive Programs I Akzo Nobel

Internal sales incentive scheme, coupled with key clients & guests

invitation program; Over 30 guests from 11 territories attended the

FIFA World Cup Finals in Germany

All expenses paid trip to Germany include:

• 2006 FIFA World Cup Hospitality Tickets

• 2 nights 5* accommodation in match city

• Flights & transfers

• All expenses including 5* meals & drinks budgets

• Ground support & event management staff in attendance throughout

“It was a wonderful

event – a lifetime

experience. It’s

execution was perfect &

attention to detail

extraordinary”

Paul Robbins,

International Marketing

Manager

Contact Details

Gregg Harris

Poplar House I 12 Manchester Road I Wilmslow I Cheshire I SK9 1BG

t: +44 (0) 1625 540 503 f: +44 (0) 1625 540 502 m: +44 (0) 7816 272 804

w: SPORTFIVE.com

e: gharris@activesportsmarketing.com