Sponsorship Brochure 2016

Art YouthforL O N D O N

An invitation to sponsor an exhibition oforiginal and exciting art in aid of UK Youth.

UK Youth_Art for Youth Sponsor_10pp A4:Layout 1 22/3/16 09:37

INTRODUCTIONArt for Youth London is a 4 day annual exhibition of engaging andoriginal art hosted at the prestigious Mall Galleries to support thework of the charity UK Youth.

Now in its 29th year, the exhibition has become established as ashowcase for up and coming artists and for art lovers to spotemerging talents.

We are now looking for a sponsor to partner this project and helpus develop the exhibition further. This proposal outlines theexciting opportunities and benefits of your support.


ABOUT THE EVENT

Since its first appearance at the Mall Galleries in 1988 the exhibition has

been a highlight in the calendar for art lovers across the country.

It has provided a platform for some of the country’s most exciting talents

at every stage in their careers and features up to 1,000 artworks from

about 130 artists each year.

It has also been a vibrant fund-raising success, generating almost £2

million for UK Youth’s vital work with young people and raising £100,000

in 2015 alone. In 2015 the exhibition attracted an audience of over 2,500

people including VIPS and senior business executives.

The event is to be held from the 12th-15th September this year with an

exclusive preview evening on the 12th and a private party on the 13th.

The exhibition’s ticketed private views will be held on the 14th

and 15th of September - advance ticket purchase available on

www.artforyouth.com. Artists donate 35% of their sales to the charity; and

the exhibition is further supported by both live and silent auctions and a

raffle. Funds are also generated from ticket sales and sponsor donations.

The exhibition attracts widespread coverage in the media and generates

a high volume of traffic and a high profile on social media channels. There

are also a wide range of other collateral that provide a platform for a

sponsor message and branding to own the initiative.

Art for Youth is organised by a committed and experienced volunteer

committee and the exhibition is staffed by about 75 dedicated volunteers.


THE OPPORTUNITY FOR A SPONSOR

Your sponsorship brings both vital support for young people through the charity UK

Youth; and a chance to endorse the arts through a firmly established exhibition which

provides artists of all ages a platform for their work at a very prestigious venue. By

covering a significant amount of set-up costs you help ensure that every pound raised

goes directly to the essential work of the charity.


• Your company name & logo will appearprominently on all promotionalmaterials including invitations, doorsignage, wall signage placed besideeach artwork, exhibition sponsorsboard

• You will be given the opportunity tohost a private party on September 13thfor up to 450 clients and guests(excluding food and drink)

• You will be given the opportunity tohost an exclusive daytime event, suchas a working breakfast for your clientsand guests (excluding food and drink)

• The exhibition will be billed as ‘Art forYouth - sponsored by (your companyname)’

• Prominent coverage on UK Youth andArt for Youth websites and across oursocial media channels

• A company representative will beinvited to speak at the exhibitionlaunch party

• A company representative will beinvited to join the exhibition planningcommittee

• Your company history will be featuredas a supporter of the arts

• Prominent credit in PR and mediacoverage

BENEFITS OF £30,000 HEADLINE SPONSORSHIP


• In support of one of three side galleries, yourcompany branding will be featured in thatgallery

• You will be given the opportunity to host anexclusive daytime event, such as a workingbreakfast, for your clients and guests(excluding food and drink)

• Your company branding on promotionalmaterials, exhibition sponsors board, and theArt for Youth and UK Youth websites

• You will be allocated a select number of ticketsto the exclusive preview evening on 12thSeptember

• Credits in PR and media coverage.

BENEFITS OF£10,000SUPPORTINGSPONSORSHIP


BENEFITS OF£5,000SUPPORTINGSPONSORSHIP

• You will be allocated a select number of ticketsto the private view evenings on 14th and 15thSeptember for your guests and clients

• Your company branding will appear on theexhibition sponsors board, selectedpromotional materials and the Art for Youth andUK Youth websites

• You will be given the opportunity to host aspecial daytime event with an emerging artist(excluding food and drink)

• Branding on the UK Youth event web site (17,000 annual visits) and social mediachannels (31,900 twitter followers and over 3,000 Facebook likes) as well as theopportunity for a detailed profile of your company on the sponsor section of the website and links to your own site

• Credits in PR and media coverage including the Mall Galleries ‘What’s On? brochure(20,000 circulation), in the FT scheduled feature (744,000 circulation), the EveningStandard (1.9 million circulation), other local media and on promotional films of theevent

• Being aligned with prestigious luxury brands that support UK Youth (Microsoft,Burberry, Strutt and Parker, The Royal Opera House and Caprice Holdings) and ourPatron HRH the Princess Royal and our President, former World Motor RacingChampion Nigel Mansell CBE.

BENEFITS TO ALL SPONSORS


UK Youth is a leading national charity, founded in 1911, that delivers non-formaleducation opportunities for young people aged 9-25 across the length andbreadth of the country.

Through our network of youth development organisations across the UK weempower 729,694 young people to take control of their own lives with the support,encouragement and opportunities they need to help them reach their full potentialand grow into confident, capable adults who lead fulfilling lives. In the past year68,583 of these young people took part in our innovative national programmes,gained accreditation or attended our outdoor learning centre at Avon Tyrrell. Wesimply couldn’t continue our vital work without the funds raised at Art for YouthLondon.

www.ukyouth.org

ABOUT UK YOUTH

“As a global business we have found Art for Youth London to be extremely popularwith our international clients. Combining several facets of British life such as charity,creativity and strength in business, we have customers who arrange their visits toLondon to coincide with the event, indeed pieces have been dispatched to differentparts of the world.

Art for Youth fits closely with our belief that organisations like Amlin should play anactive role in the society of which we are part. A global business, with our origins andheadquarters in the City, we are conscious there can be many routes intoorganisations like Amlin. People join us from a variety of backgrounds and werecognise the value of helping those whose start in life may present more challenges.

Proud of our association with an event that seeks to encourage and sustain thecreative force for which Britain is justly proud, we recognise the contribution thataesthetics and artistic freedom make to an advanced, desirable society. Through itsbeautifully curated range of pieces, chosen to reflect and appeal to differentapproaches, tastes and aesthetics, Art for Youth has enabled Amlin to make a clearstatement. I recommend Art for Youth to you without hesitation.”

Dr Adrian Britten, Director of Communications Amlin Plc.

TESTIMONIALFrom Amlin Plc. Sponsors of Art for Youth London from 2009-2015


hrh the princess royal - patronnigel mansell cbe - president


To become a sponsor of Art for Youth London or for moreinformation please contact Ann Mavroleon Dixon MBE,[email protected] or call 07933 040 161.

485 Liverpool Road, Islington, London N7 8PG

Registered Charity No: 1110590

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Art YouthforL O N D O N


Sponsorship Brochure 2016

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Transcript of Sponsorship Brochure 2016