Komen Greater NYC RFTC Sponsorship Brochure 2016
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KOMEN GREATER NYC RACE FOR THE CURE RUN BREAST CANCER OUT OF TOWN MB SPONSORSHIP BROCHURE SEPTEMBER 10th | CENTRAL PARK | 5K RUN/WALK
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Transcript of Komen Greater NYC RFTC Sponsorship Brochure 2016
KOMEN GREATER NYC RACE FOR THE CURE
RUN BREAST CANCEROUT OF TOWN
MB
SPONSORSHIP BROCHURESEPTEMBER 10th | CENTRAL PARK | 5K RUN/WALK
national breast cancer research programs to find the cures.
CREATING MORE BREAST CANCER SURVIVORS SINCE 1990
Komen Greater NYC is:• The leading local resource for the medically underserved in need of breast cancer screening, treatment, diagnostic and support services.• A strong, locally driven grassroots organization led by dedicated sta� and a passionate Board of Directors and supported by thousands of volunteers.
ABOUT SUSAN G. KOMEN GREATER NYC
© 2
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Mark
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Clinical breast exams
Other diagnostic services
0 2,000 4,000 6,000 8,000 10,000
Screening Coordination
Mammograms
12,000
0 4,000 8,000 12,000 16,000 20,000 24,000
Support Service*
Breast Cancer Education
Support Services
28,000
*Phychosocial, treatment assistance, meals, transportation, etc.
Nassau
Su�olk
WestchesterRockland
RichmondKings Queens
New YorkBronx
328
Total #of cancers diagnosed
:
Komen Greater NYC’s service area includes nine counties and over 12 million people, which is 62% of the population of New York State.
IN ONE YEAR KOMEN GREATER NYC PROVIDED BREAST HEALTH SERVICES TO
52,685 NEW YORKERS THROUGHOUT A NINE COUNTY SERVICE AREA
SERVICE AREA
For more information, please contact Dana Miele, Director of Development & Communications at 646-380-0239 or [email protected].
2016 RACEPARTICIPANTS = 16,000+
PRINT ADS
RACE BROCHURES
RACE T-SHIRTS
RACE POSTERS
16.5 M
100,000
13,000+
1,500
SPONSOR MARKETING IMPRESSIONS
RACE DEMOGRAPHICS
58% female
21% no answer
21% male
26-35
participants since the first Race in 1991 Gender
Age
403,053
OVER 500 MILLION RACE MARKETING IMPRESSIONS Thanks to partnerships with CBS2, 1010 WINS, Fresh 102,7, CBS
Radio, New York Post, Wall Street Journal, Amsterdam News,
and more.
• Exposure in New York City, America’s #1 market• Team up with the world’s largest nonprofit source of funding in the fight against breast cancer• Customize a sponsorship package to fulfill specific marketing objectives• Increase brand awareness • Drive sales• Leverage our fully integrated Race marketing, media, promotional and social media campaign• Interact with thousands of participants through experiential and customized on-site activations• Challenge employees and stakeholders in corporate Race teams and fundraising platforms
PARTNERSHIP BENEFITS:
For more information, please contact Dana Miele, Director of Development & Communications at 646-380-0239 or [email protected].
46-55
36-45
<18
18-25
26-35 56-65
>65
Unknown
nearly
KOMEN GREATER NYC PROVIDED TO BREAST HEALTH SERVICES TO
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ITS
KOMEN GREATER NYC RACE FOR THE CURESUNDAY, SEPTEMBER 10TH IN CENTRAL PARK
Category exclusivity
Logo in print ads
Rotating logo on Race home page
Hyperlink on Race sponsor page
Two Race-related social media messagesto KGNYC Facebook and Twitter followers
Logo on brochure (100K+), t-shirts (13K) and posters (1K)
Logo on website Race sponsor page
Sponsor Expo booth on Race Day
Race sponsorship commemorative plaque
Mention during live Race Day Start Program
Race Day team photo
Company banner at Start Line chute(provided by sponsor)
Mention in press/media materials
Mention during live Race Day announcements and awards ceremony
SPONSORSHIP LEVEL LocalPresenting
Diamond Media Platinum Gold Silver Bronze
Name on brochure, website and Race Day signage
Complimentary Race entries
Name on t-shirts (15K), posters (1.5K) andprint ads
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T-shirt June 24, 2017Poster June 24, 2017
Application June 10, 2017Sponsor Expo August 19, 2017
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• Brand inclusion in advertising, marketing, and promotion• Inclusion in press announcements• Race website presence and email campaigns• Social media promotion
• Customizable on-site activation• Start and finish stage branding and live announcements• Race route activations• Branding on participant t-shirts
CUSTOMIZABLE CAMPAIGN HIGHLIGHTS
TARGETED SPONSORSHIPSSUNDAY, SEPTEMBER 10TH IN CENTRAL PARK
PREMIERStart LineFinish LineSocial Media VIP ZoneKids Race/Kids ZonePhoto ZoneRecovery Zone (SOLD)Hope VillageTeams Area
SUPPORTINGRace Day SamplingInfoVolunteersMile Marker (Three Available)Water Stations (Three Available)
BRAND INTEGRATION
For more information, please contact Dana Miele, Director of Development & Communications at 646-380-0239 or [email protected].
2016 RACE FOR THE CURE SPONSORS
AMEX, Darling Clementines, Good Neighbor NYC, Novartis Oncology
LOCAL PRESENTING SPONSOR
SILVER
LEAD
DIAMOND
PLATINUM
GOLD
MEDIA
NATIONAL SPONSORS
EXTENSIVE EVENT COVERAGE
For more information, please contact Dana Miele, Director of Development & Communications at 646-380-0239 or [email protected].
