MASTERS FOOTBALL COMMERCIAL OPPORTUNITIESBRAND NEW FOR 2009

TITLE RIGHTS & BENEFITS

ASSOCIATE SPONSORSHIP

Inside the world’s most popular indoor football tournament

MASTERS FOOTBALL

MASTERS MOMENT SATURDAY 28TH JUNE, 2008 - LIVERPOOL ECHO ARENA

MASTERS FOOTBALL

CONTENTS 3

Because winning still matters...Masters Football is the rights owner of the world’s leading televised six-a-side indoor football brand. The Masters Cup features teams of ex-professional players from around the world, including recent legends of the game such as Gianfranco Zola, Ian Rush, Bryan Robson, Glenn Hoddle, AndreiKanchelskis and Ally McCoist. Masters Football offers innovative, tailor-made sponsorship packages for companies keen to build brand recognition in a highly targeted, relevant environment.

The tournament started life in the autumn of 1998, with an exhibition match in London for some of the game’s greatest players. The success of this led to Masters developing the concept of small sided professional football games with further matches in Newcastle and Manchester, where it became clear the appetite for fast paced, action packed indoor tournaments was greater than ever.

A format was devised and, working alongside some of the greatest names in the game, the Masters Cup was born in the summer of 2000, featuring 32 teams and over 320 players.

The success of the Masters Cup spawned other Masters events. The British Cup, between England, Scotland, Wales and Ireland, was re-launched as the Masters Home Nations to rave reviews. A Masters European Cup and International Cup swiftly followed, as did several overseas tours to Canada and Dubai.

The 2008 UK Cup was Masters Football’s biggest tournament so far, with 42 teams competing and the addition of two brand new venues in Cardiff and Liverpool. This, along with further international tournaments in China and Malaysia sets the tone for the future. As Masters Football grows, the potential to establish your brand on a global footing remains.

INTRODUCTION

Masters Football LtdBerkeley House18-24 High StreetEdgwareHA8 7RP CONTACT DETAILS Commercial Manager: Adam Benson T: +44 (020) 8 952 9525 E: adam@mastersfootball.com W: www.mastersfootball.com

FEATURESTHE PLAYERS The world’s greatest legends BRAND NEW FOR 2009360 Sponsorship, Grassroots Initiatives Masters Ambassadors, Event Branding

TITLE SPONSORSHIP Rights and benefits for the 2009 Masters Football season

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ASSOCIATE SPONSORSHIP Golden Boot, Player of the Tournament, In-goal branding OTHER OPPORTUNITIESTeam shirt sponsorship, Referee branding, Masters Mascots

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WHY SPONSOR?DISCOVER ONE OF THE WORLD’S MOST VALUED SPONSORSHIP OPPORTUNITIES

PR & MARKETINGTARGETED AND EXTENSIVE UNPARALLELED BRAND COVERAGE

FACTS & FIGURESONE OF THE MOST POPULAR PROGRAMMES ON SKY SPORTS TELEVISION

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THE MASTERS PITCHAll you need to know

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MASTERS FOOTBALL

WHY SPONSOR? 4

5 REASONS TO GET INVOLVED

1. Predicted TV audience of over 7 million in the

UK alone, with live audiences reaching nearly

60,000 paying customers

3. Brand association with footballing heroes and

Sky Sports Television

5. TV Media valuation of £2,292,842*

* This has not taken into account all other media

platforms and their associated values. i.e. online,

sales promotion, etc. The value figures are the

weighted values

2. Opportunity to “own the event” through TV, the arenas and the Masters Football website

4. Minimum of 219 hours of TV coverage

MASTERS FOOTBALL

THE PLAYERS 5

Since 2000 Masters Football has become known, and referred to, as the official legend’s football tour.

Thus it is crucial to ensure that all players are of a high standard and teams are as closely matched as possible to guarantee a competitive series. The international appeal of Masters has allowed the competition to develop beyond the domestic stage to include major names from the continent, all of whom made their names playing for some of the biggest club teams in the world. The players also form a significant role as Masters ambassadors. They regularly take part in promotional initiatives for our sponsors, being available for press conferences and pre-event marketing, as well as other endorsement activity should it be required.

“It’s great to play in front of fu ll houses again. The Arsenal vs Spurs game was one of the most intense matches I’ve played in”.

Glenn HoddleSpurs Masters

Paul Merson John Barnes Glenn Hoddle Paul Gascoigne Ian Wright Andrei Kanchelskis Mark Hughes Gus Poyet Bryan Robson Neville Southall Chris Waddle Ray Parlour Gianfranco Zola Lee Sharpe Matt Le Tissier Dean Saunders

THE MASTERS HALL OF FAME

MASTERS FOOTBALL

FACTS & FIGURES 6

of viewers are ABC1 males

32%

7mTV viewership per year

Average attendance of 6,000 per event Gender split: 68%-32% male to female Fills programming gap during football close season. A strong summer brand for Sky Over 100 branded trailers per broadcast 3 hours of live coverage per event, with at least 5 repeats, giving a minimum of 18 hours coverage

Global broadcasts

of Masters Football

in areas including

the Middle East,

Far East, Europe

and America

MASTERS FOOTBALL

PR & MARKETING 7

TV viewership per year

Local and national radio, including marketing

campaigns on Talksport

Local and national press coverage

Promotions on all official club websites and

mastersfootball.com

HTML email bulletins to targeted Masters

Football database

Promotional posters/leaflets to be placed in a

variety of partner locations and outlets

Interactive SMS competitions

Leaflets distributed with all ticket sales

MASTERS FOOTBALL

BRAND NEW FOR 2009 8

High profile endorsements and appearances at events by household

names can significantly improve the credibility of your company.

We have access to and can accommodate appearances and

endorsements from a great variety of players past and present.

From after-dinner speakers to global product endorsement, Masters

Football ambassadors are able to provide the ideal solution to your

marketing objectives.

MASTERS AMBASSADORS

Help to promote a healthy lifestyle and get more

children playing and enjoying Britain’s national game.

Masters Football can provide numerous grassroots

opportunities ranging from Masters Football ambassador

coaching sessions and appearances through to junior

competitions and kit sponsorship. This is a fantastic way

to interact with local communities.

GRASSROOTS INITIATIVES

Event & Broadcast

Sky Sports Pub

Sky Sports Magazine

Skysports.com

Mastersfootball.com

Masters Football’s 360 Sponsorship offers partners

the opportunity to brand the 2009 UK series from

first kick to last.

360 SPONSORSHIP

MASTERS FOOTBALL

BRAND NEW FOR 2009 9

Drive business both in-store and on-line via campaigns offering coaching

sessions, tournaments on the Masters pitch and award presentations.

CONSUMER COMPETITIONS

For the first time, Masters Football will have its very own mascots. This

unique opportunity will provide a company with naming rights, costume

design input and great product giveaway opportunities.

An entertaining way to gain TV exposure and interact with the audience.

MASTERS FOOTBALL MASCOTS

The 2009 series will offer our most comprehensive

range of branding opportunities ever. With goal

net branding, product giveaways and new pitch

branding being added to our updated trophy

presentation signage, every area will be

covered in conveying your brand message.

EVENT BRANDING AND GIVEAWAYS

MASTERS FOOTBALL

TITLE SPONSORSHIP 10

THE RIGHTSANDBENEFITS

As Title Sponsor of the Masters Football Cup, companies have the opportunity to brand a tournament that is shown and repeated on Sky Sports throughout the year, achieving over 219 hours of television coverage...

“The average rate at which sponsors achieve exposure per hour of TV coverage is typically 3 times greater than that achieved by a sponsor of an international cricket event, such as a Test Match”SPORTS MARKETING SURVEYS - 2008 REVIEW

Centre-circle branding

MASTERS FOOTBALL

TITLE SPONSORSHIP 11

Prime perimeter boards (up to 16 per event)

Welcome & Hospitality area signage

Branded Sky Sports trailers & verbal credits from Sky presenters & commentators

Right to run official promotion & sampling activity

Tournament naming rights

Market sector exclusivity

Logo on all TV graphics, team kits & event staff clothing

Logo on all pre-event marketing, print collateral & event tickets

20 VIP tickets & up to 250 regular tickets per event

Meet & Greet with the players

Signed Masters memorabilia

THE RIGHTSANDBENEFITS

Branded Winner’s Trophy & Presentation

Podium

MASTERS FOOTBALL

ASSOCIATE SPONSORSHIP12

ASSOCIATESPONSORSAs Associate Sponsors, companies are afforded a wide

range of branding opportunities, allowing them to

fine-tune their presence throughout the Masters

season thus maximising their marketing goals, both

above and below the line...

Designation as “Associate Sponsor”

Product category exclusivity

2 perimeter boards per event

Logo on all pre-event marketing & print

collateral, excluding event tickets

10 tickets to VIP enclosure and up to 25

regular tickets per event

Full page advert in event programme

Meet & Greet with players

OPPORTUNITIES

IN-GOAL BRANDING

GOLDEN BOOT

FITNESS AREA HOSTSIN-BIN/PLAYER BENCH

PLAYER OF THE TOURNAMENT

MASTERS FOOTBALL

OTHER OPPORTUNITIES 13

Keith Curle Manchester City Masters

TEAM SHIRTSPONSORSHIP

The opportunity to have your company

logo on the shirt front of your chosen

Masters Football team.

Team shirt sponsors benefit from extensive

TV exposure, player-product endorsements

and unique hospitality opportunities.

Sponsors also benefit from associated

advertising on the official Masters Football

website.

As one of the most popular sponsorship

options available with Masters Football,

shirt branding remains an extremely

cost-effective marketing solution.

Shirt artwork is a maximum 250cm sq.

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Case Study

Carbrini Sportswear

“The association wth some of the biggest

names in world football and huge coverage

on Sky Sports provided excellent exposure

for the Carbrini brand. Proved to be an

even better investment than we had

anticipated. So much so, we have just

signed up for another two years”.

Barry Brown

Chief Executive, JD Group PLC

CHEERLEADERSPONSORSHIP

REFEREE SPONSORSHIP

BALL BOYSPONSORSHIP

MASCOT SPONSORSHIP

Often the centre of attention for fans and players alike, referee branding provides constant exposure

Centre stage throughout the tournament, cheerleaders give

sponsors added brand value

New for 2009, the Masters Mascotswill provide fantastic interaction between your brand and the public

New for 2009 , Masters Ball Boys ensure the action keeps flowing,

giving sponsors great TV exposure

MASTERS FOOTBALL

THE MASTERS PITCH 14

“The hallowedblue baize”

PITCH SIZE: 60 BY 30 METRES

NO. OF PERIMETER BOARDS: 50

NO. OF TV-FACING PERIMETER BOARDS:33

SINGLE BOARD:3 BY 1 METRES

DOUBLE BOARD:6 BY 1 METRES

TRIPLE BOARD:9 BY 1 METRES

SURFACE:CARPET

Pitch info

MASTERS FOOTBALL

15MASTERS MOMENT SATURDAY 12TH JULY, 2008 - BIRMINGHAM, NIA

“The hallowedblue baize”

Masters Football LtdBerkeley House, 18-24 High Street, Edgware, HA8 7RP

Tel: +44 (020) 8 952 9525 Fax: + 44 (020) 8 952 9515www.mastersfootball.com