South Carolina PRSA 2018 Y AWAS - SCPRSA - Home PageLowcountry Go - RideLowGo Mobile App HDR, Inc....

2018 scpr sa mercury awards A

South Carolina PRSA

WINNERS BOOKLET

2018MERCURYAWARDS

2018 scpr sa mercury awards 1

ABOUT SCPRSA

Sponsors .......................................................................................2

2019 SCPRSA Board of Directors ........................................3

Mercury Awards Committee ................................................3

WINNERS

Best in Show. ...............................................................................4

Individual Awards .....................................................................4

Mercury Award Winners ........................................................5

Silver Wing Award Winners ..................................................8

Cover Image: Wellcome Library, London. http://wellcomeimages.org.Mercury [Hermes]. Engraving by G.H. Frezza, 1704, after P. de Petris after F. Albani.

table ofcontents


TABLE SPONSORS

HDR, Inc.

University of South Carolina School of Journalism and Mass Communications

Cover Image: Wellcome Library, London. http://wellcomeimages.org.Mercury [Hermes]. Engraving by G.H. Frezza, 1704, after P. de Petris after F. Albani.


SCPRSA is an important resource for professionals at any stage of their career. Membership gives you access to low-cost, high quality programs at local and national levels that will strengthen your skills, broaden your knowledge and teach you how to avoid costly mistakes.

What else is in it for you?

• National seminars and the annualInternational PRSA Conference

• Free member-only webinars andresources

• Daily and monthly nationalnews feed

• Chapter and section conferences,local seminars and, of course,networking

• Professional recognition throughawards competitions

• Job search services

Join today!

aboutscprsa

2018 scprsa board

of directors

mercury awardscommitteeKim Keelor, APR | Chair Nicole AielloMaria AselageChris Campbell Brooks CromKelly Davis, APR Samantha DubayPamela FlaschMollie GoreChris HauffEmily LoganLeigh LoweryAli McMenamin Denver MerrillKristin Neal Jeanne Reynolds

SCPRSA.org

South Carolina Chapter of the Public Relations Society of America (SCPRSA)

@SCPRSA

@scprsa

Kimberly Keelor, APR | President and Mercury Awards ChairAngela English, APR | President-ElectReba Campbell | Immediate Past PresidentPamela Flasch | Vice President of CommunicationsJeanne Reynolds | Vice President of FinanceRobert Reeves, APR | Vice President of MembershipShawn Skillman | Vice President of Professional Development Samantha Dubay | Lowcountry Regional DirectorMichael Shirley | Midlands Regional DirectorKelsey Nelson | Upstate Regional DirectorBeth Thomason, APR | Assembly DelegateDenise Blackburn-Gay, APR, Fellow PRSA | Ethics Officer Karla Falk | Chapter AdministratorJacqueline Keisler, APR | Accreditation ChairOre Oluwole | Diversity Liaison


BEST IN SHOW MERCURY

Fresh on the Menu at SEWEChernoff Newman for the South Carolina Department of Agriculture

BEST IN SHOW SILVER WING

Global Tech Giant Capgemini Expands First S.C. OfficeFlock and Rally

congr atulations winners!

2018 individual awar ds

2018 best in show

EDUCATOR OF THE YEAR Holly Overton, Ph.D.

University of South Carolina

PUBLIC RELATIONS STUDENT OF THE YEAR AWARD

Skylar Smith

University of South Carolina


COMMUNITY RELATIONS

Award of Merit

WISE LaunchBlueCross BlueShield of South Carolina Foundation

CONTENT MARKETING

Award of ExcellenceGive 4 Garnet Campaign 2018Flock and Rally & University of South Carolina

Award of MeritRunning a New Race - TogetherNP Strategy & Harvest Hope Food Bank

Award of MeritWhat's It Like to be a College of HRSM Student?UofSC's College of Hospitality, Retail and Sport Management

CRISIS COMMUNICATIONS & ISSUES MANAGEMENT

Award of ExcellenceHurricane Florence MessagingCrawford Strategy

EVENTS & OBSERVANCES (7 DAYS OR FEWER)

Award of ExcellenceMy Special Aflac Duck Launch at Palmetto Health Children's HospitalPalmetto Health Foundation

Award of ExcellenceMilliken Specialty Interiors Showroom OpeningBRIGHT+CO

Award of ExcellenceFresh on the Menu at SEWEChernoff Newman for South Carolina Department of Agriculture

Award of ExcellenceMidlands Gives CampaignLRADAC

Award of ExcellenceLet's Talk Digital Event with Google and Infinity MarketingInfinity Marketing

2018 mercury awar d winners


2018 mercuryawar dwinners(continued)

EVENTS AND OBSERVANCES (7 DAYS OR FEWER), CONTINUED

Award of Merit

Tacos 'n Tequila FiestaComplete PR

Award of MeritArtisphereUniversity of South Carolina

Award of MeritLowcountry Go - LowGoTober Commuter Challenge 2018HDR, Inc. for Berkeley-Charleston-Dorchester Council of Governments

EVENTS AND OBSERVANCES (MORE THAN 7 DAYS)

Award of ExcellenceRemember Old HickoryComplete PR

Award of MeritUniversal Employee Fund CampaignLexington Medical Center

INFLUENCER MARKETING

Award of ExcellenceZa's on Devine Brunch Influencer Marketing CampaignFlock and Rally

INTEGRATED COMMUNICATIONS

Award of ExcellenceThe Citadel Space Star CampaignThe Citadel

Award of MeritDedication to EducationChernoff Newman for South Carolina Department of Education

INTERNAL COMMUNICATIONS

Award of ExcellenceThe Huddle: Reimagining the IntranetSCDOR Communications & Strategic Solutions

Award of MeritColumbia Water: Social Media PlaybookFlock and Rally


2018 mercuryawar dwinners(continued)

MARKETING CONSUMER PRODUCTS

Award of Merit Lowcountry Go - RideLowGo Mobile AppHDR, Inc. for Berkeley-Charleston-Dorchester Council of Governments

Award of MeritFresh on the MenuChernoff Newman for the South Carolina Department of Agriculture

Award of MeritHay Now! CampaignCrawford Strategy

CORPORATE SOCIAL RESPONSIBILITY

Award of ExcellenceTeens Prove Their #StreetTreadMichelin North America

PUBLIC SERVICE

Award of MeritReport Underage Drinking LRADAC

BRAND AND REPUTATION MANAGEMENT

Award of ExcellenceThe Bull Street District: Positive Communications CampaignFlock and Rally

Award of MeritNext Level Brand Elevation for UofSC's College of HRSM UofSC's College of Hospitality, Retail and Sport Management

2018 student mercury awar d winners

PUBLIC SERVICE

Student Award of MeritShine with PurposeUniversity of South Carolina Bateman Team


MOST EFFECTIVE INFLUENCER PROMOTION

Award of ExcellenceLe Creuset 2018 Holiday CampaignFerebeeLane

BEST SEARCH ENGINE MARKETING

Award of MeritYour Seat is WaitingCrawford Strategy for Southern Wesleyan University

2018 silver wing awar d winners

MEDIA RELATIONS - ASSOCIATIONS, GOVERNMENT AND NONPROFIT ORGANIZATIONS

Award of MeritMy Special Aflac Duck Launch at Palmetto Health Children's HospitalPalmetto Health Foundation

Award of MeritThe Post & Courier Earned Media Partnership Celebrating 175 Years of LeadershipThe Citadel

Award of MeritCharlie Engle Runs for Healing TransitionsLaura Blank, Keylight Communications

Award of ExcellenceA Hero's WelcomePatriot's Point Naval and Maritime Museum

Award of ExcellenceMidlands Gives Campaign 2018Flock and Rally

Award of ExcellenceWhen Richland Library is the HeadlineRichland Library's Community Relations Department

Award of ExcellenceDrawing Visitors to Beaufort, SCFerebeeLane

MEDIA RELATIONS - BUSINESS TO BUSINESS

Award of ExcellenceGlobal Tech Giant Capgemini Expands S.C. OfficeFlock and Rally

Award of MeritCombatting Trademark Fraud for MicrobanFerebeeLane


EXECUTIVE COMMUNICATIONS

Award of MeritPromotion of Lynn Harton to CEO of United Community Banks, Inc.Crawford Strategy

BEST USE OF SOCIAL STORIES

Award of ExcellenceBCSD Back-to-School CampaignBeaufort County School District

Award of ExcellenceChristmas in Charleston Instagram StoriesExplore Charleston

TWITTER ENGAGEMENT

Award of MeritStates Battle for Peach Supremacy #PeachOffChernoff Newman for SC Department of Agriculture

FACEBOOK ENGAGEMENT

Award of ExcellenceLRADAC Stories, Midlands GivesLRADAC

Award of Excellence#SummerGoals Facebook EngagementUofSC's College of Hospitality, Retail and Sport Management

Award of ExcellenceColonial Life Challenge for CharityColonial Life

Award of Merit"Fix My Frightful Flooring" Social Media SweepstakesInfinity Marketing

INSTAGRAM COMMUNICATIONS

Award of Excellence'Gramming to Great Heights #iflyCHSChernoff Newman for Charleston International Airport

2018 silverwingawar dwinners(continued)


WEBSITES

Award of ExcellenceSCAPA's "Asphalt Works!" Campaign WebsiteFlock and Rally

Award of ExcellenceTindall Corporation WebsiteInfinity Marketing

CREATIVE TACTICS

Award of Excellence"Electric" Vibe for the 28th Walk for Life and Famously Hot Pink Half Marathon, 5K + 10KPalmetto Health Foundation

Award of Excellence Bernstein MASS TacticsUniversity of South Carolina

Award of ExcellenceJust Plain KillersChernoff Newman for SC Department of Alcohol and Other Drug Abuse Services

Award of ExcellencePosition Statements for Marijuana UseLRADAC

ANNUAL REPORTS

Award of ExcellencePortfolio: Gratitude IssuePalmetto Health Foundation

Award of Excellence2018 Annual ReportMunicipal Association of South Carolina

Award of ExcellenceThe Journey: LRADAC FY18 Annual ReportLRADAC

Award of ExcellenceSouth Carolina State Health AssessmentSC Department of Health and Environmental Control, Population Health Data



NEWSLETTERS - DIGITAL

Award of ExcellenceFrom the Dome to Your HomeMunicipal Association of South Carolina

Award of ExcellenceePRESS: Marijuana EditionLRADAC

Award of MeritUofSC's College of Hospitality, Retail and Sport Management Email NewsletterUofSC's College of Hospitality, Retail and Sport Management

PUBLICATIONS - SINGLE ISSUE NEWSLETTERS OR BOOKLETS

Award of MeritHello, Big World!K. Hope Creative

Award of MeritAdmissions ViewbookUniversity of South Carolina

Award of MeritRisk Management Services Annual Training Calendar

Municipal Association of South Carolina

ONLINE VIDEOS

Award of ExcellenceIntroducing "Flip and Give"NP Strategy and The Moore Company

Award of Excellence"What It Takes"Crawford Strategy for Sumter Police Department

Award of MeritFrankenstein Web VideoUniversity of South Carolina

Award of MeritThe ABCs of Safe Sleep, Every Sleep - Working Together to Reduce the Risk of Sleep-Related Injuries and Deaths

SC Department of Health and Environmental Control Communications Team

Award of Excellence2018 Greer Station Gift GuideGreer Development Corporation


2018 student silver wing awar d winners

ONLINE NEWSROOMS

Award of MeritDorchester County Online NewsroomDorchester County Government

BEST USE OF BRANDED CONTENT

Award of Merit"Materials Matter" Position PaperBRIGHT+CO for Milliken Specialty Interiors

WEBCASTS

Award of Excellence2018 Gathering of Nations Pow Wow WebcastPaul Gowder, PowWows.com

MAGAZINES

Award of ExcellencePortfolioPalmetto Health Foundation

Award of ExcellenceCities Mean Business MagazineMunicipal Association of South Carolina

Award of ExcellenceBlueCross BlueShield of South Carolina Giving MagazineBlueCross BlueShield of South Carolina Community Relations

2018 silver wing awar d winners(continued)

ONLINE VIDEOS

Student Award of ExcellenceBe a Voice for the VoicelessUniversity of South Carolina Bateman Team

South Carolina PRSA 2018 Y AWAS - SCPRSA - Home PageLowcountry Go - RideLowGo Mobile App HDR, Inc....

Documents

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