SCPRSA 2011 Annual Conference Prensentation

November 4, 2011

Building a story...SCPRSA Annual Conference | Columbia, SC

@BobbyRettew

Friday, November 4, 2011

“She always bought three of everything...”


#BlogChat

✤ One of the longest-running Twitter chats is #Blogchat, which started in March 2009.

✤ Each week the group discusses a different topic related to blogging.

✤ Sunday night chat will generate anywhere from 10 to 20 million impressions, reaching close to 2 million people each week.

Created and Hosted by @MackCollier in March 2009


Seattle Mama DocDr. Wendy Sue SwansonSeattle Children’s Hospital


today’s thoughts

✤ it takes time✤ it takes consistency✤ it takes passionate writing/storytelling


Digital Effect


Building the “Mothership”Bridging the story with the Digital/SEO Effect


Social networks and blogs reach nearly 80% of active US Internet users and represents the majority of Americans' time online.

In the United States...


✤ YouTube is the 2nd largest search engine in the world!

✤ Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc)

✤ 100 million people take a social action on YouTube (likes, shares, comments, etc) every week

Power of YouTube


Telling Stories...


telling your story

✤ from your perspective - 1st person✤ write passionately✤ connect with like-minded people✤ empower your brand ambassadors to share


5 MD Moms Blogging PassionatelyPhysician Storytellers | Cypress Internal Medicine - Greenville Hospital System University Medical Center


Serrus Capital Partners


Legacy DayClemson University


Andy Arnold✤ W. Andrew Law Firm


it is more than numbers

✤ it is more than a “Like”✤ it is more than a new “Follower”✤ it is more than a new email subscriber✤ IT IS ABOUT PEOPLE...and their stories


Alison MeGhee

Listened, Cared, & Engaged


References

✤ Nielsen Social Media Report: 3rd Quarter 2011

✤ http://blog.nielsen.com/nielsenwire/social/

✤ “Social Media Around The World” Presentation by Steven Van Bellegham

✤ http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011

✤ “The Growth of Social Media: An Infograph” by Search Engine Journal

✤ http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/


http://blog.nielsen.com/nielsenwire/social/

http://blog.nielsen.com/nielsenwire/social/

http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011

http://www.slideshare.net/stevenvanbelleghem/social-media-around-the-world-2011

http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/

http://www.searchenginejournal.com/the-growth-of-social-media-an-infographic/32788/

November 4, 2011

Building a story...SCPRSA Annual Conference | Columbia, SC

@BobbyRettew


SCPRSA 2011 Annual Conference Prensentation

Technology

Transcript of SCPRSA 2011 Annual Conference Prensentation