Prsa fairbanks

173
Social Media Boot Camp PRSA Alaska Chapter Fairbanks Social Media Training Instructor: Eric Schwartzman

Transcript of Prsa fairbanks

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Social  Media  Boot  Camp  

PRSA  Alaska  Chapter  

Fairbanks  

Social  Media  Training  

Instructor:  Eric  Schwartzman  

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Salt  Lake  Olympics  

Britney  Spears  

My  Background  

Star  Wars  30th  Anniversary  

Pussycat  Dolls  Academy  Awards  

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So6ware  as  a  Service  Entrepreneur  

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Strategic  Communica;ons  Advisor  to  the  US  Military  

Eric  Schwartzman  (front  center)  leads  social  media  training  exercises  at  US  Pacific  Command  to  promote  peace,  security  and  stability  throughout  the  Asia  Pacific  region.  

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Strategic  Communica;ons  Advisor  to  the  US  Dept  of  State  

With  US  Ambassador  to  Italy  David  H.  Thorne  at  Social  Media  Week  Rome.  

Foreign  Service  InsStute  training  center  outside  of  Washington,  D.C.  

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Keynote  Speaker  

Kuala  Lumpur  2012            Beverly  Hills  2011                                New  York  2010    Athens  2009                  Singapore  2008  

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Best  Selling  Author  

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Social  Media  Training  Clients  

references:  hMp://ericschwartzman.com/tes;monials    

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Housekeeping  9  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Social  Media  Rockstar  Contest  

•  1st  Prize  -­‐  Most  liked  Facebook  post  tagged  @Social  Media  Training  

•  2nd  Prize  –  Most  liked  or  commented  photo  on  Facebook  post  tagged  @Eric  Schwartzman  and  @Social  Media  Training  

•  3rd  Prize  –  Most  retweeted  share  tagged  @ComplySocially  

•  Shares  must  be  useful,  relevant  and  authenSc.  No  pandering.  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Agenda  

•  Social  Media  Strategy  Break  

•  Social  Media  Monitoring  Break  

•  Search  Engine  OpSmizaSon  Lunch  

•  Blogs  in  PracSce  •  TwiZer  

Break  

•  Facebook  •  Linkedin  

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The  Problem  

•  85%  of  consumers  expect  to  be  able  interact  with  companies  on  social  networks.    

•  79%  of  companies  are  either  using  or  planning  to  use  social  media.    

•  But  only  12%  are  doing  so  effecSvely.  

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The  Mistake  

Likes,  Comments  and  Shares  determine  rank  in  the  newsfeed  

+1s,  Comments  and  Shares  determine  rank  in  the  newsfeed  

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The  Rules  15  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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The  Challenge  16  

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The  Solu;on  17  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Hard  Sells  Don’t  Work  18  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Sales  and  Marke;ng  Content  is  Less  Desirable  

The  first  step  was  to  add  blogs  and  message  boards  in  the  hope  that  irate  customers  will  talk  to  the  company  rather  than  gripe  to  the  whole  Internet.  "If  we  don't  do  that  at  Dell.com,  it's  going  to  be  on  CNET  or  somewhere,"  Michael  Dell  says.  "I'd  rather  have  that  conversaSon  in  my  living  room  than  in  somebody  else's."    

hMp://cnnmon.ie/dell-­‐value-­‐prop      

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Person-­‐to-­‐Person  

Brochures  

Paid  

Search  

Earned  

Social  Networks  

 Discoverable  through  Search  

 Shareable  through  Social  

The  Business  Case  20  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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The  Homeland  Embassy  Strategy  

Homeland  

Embassy   Embassy  

Embassy  Embassy  

174,124,771  

28,103,480  

39,523,152  

5,000  monthly  visitors  

169,915,715  

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   The  Method  

Links    Widgets  

Embedded  Timeline  

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The  Integra;on  -­‐  Homepage  23  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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The  Integra;on  –  Bio  Page   24  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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The  Integra;on  –  Contact  Us  Page  

Google  Map  

Share  BuZons  

Facebook  Newsfeed  

TwiZer  Stream  

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The  Homeland  Embassy  Strategy  

Homeland  

Embassy   Embassy  

Embassy  Embassy  

174,124,771  

28,103,480  

39,523,152  

5,000  monthly  visitors  

169,915,715  

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#SocialMediaTrainingFairbanks    @ericschwartzman  

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The  Integra;on  

Google  Map  

Flickr  Widget  

YouTube  Channel  

TwiZer  Stream  

Facebook  Like  Box  

Embassies  

Homeland  

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Case  Study  28  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Conference  Call,  Product  Demo,  Customer  Service  Calls,  Sales  Calls,  Technical  InformaSon  

MP3    Podcast  

Text  Transcript    Blog  Post  

PowerPoint    SlideShare  

Video    Webcast  &  YouTube  

Content Marketing Roadmap 29  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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OrganizaSonal  CommunicaSons  

DesSnaSon  Website  TwiZer   YouTube  &  Flickr  

News  Media   ConsStuents  Customer  Service  

The  Process  30  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Step  1  •  Audit  

Step  2  •  OpSmize  

Step  3  •  ParScipate  

Step  4  •  Evaluate  

The  Methodology  

Ac;vity   Tool  

Strategy  &  Policy  

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Op;ons  The  Op;ons  32  

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Step  1  •  Audit  

Step  2  •  OpSmize  

Step  3  •  ParScipate  

Step  4  •  Evaluate  

Audit  Methodology  

Ac;vity   Tool  

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The  Problem  

“It’s  not  informa;on  overload,  it’s  filter  failure.”  @cshirky  

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The  Solu;on   36  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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EXERCISE:  Google  Related  Searches  

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EXERCISE:  Google  Trends  

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Keyword  Discovery  at  www.bing.com/social    

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Exercise:  Launch  a  Google  Reader  Account  

www.google.com/reader    

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EXERCISE:  Build  a  Social  Media  Monitoring  Dashboard  

•  Learn  Social  Media  Monitoring:  Subscribing  to  News  and  Blogs  hZp://news.google.com    #SocialMediaTrainingFairbanks  

•  Learn  Social  Media  Monitoring:  Subscribe  2  Online  BulleSn  Boards  &  Forums  hZp://boardreader.com/  #SocialMediaTrainingFairbanks  

•  Learn  Social  Media  Monitoring:  Subscribe  to  TwiZer  Searches  hZp://bit.ly/demo-­‐rss-­‐1  #SocialMediaTrainingFairbanks  

•  Learn  Social  Media  Monitoring:  Subscribe  to  Facebook  Pages  hZp://bit.ly/demo-­‐rss-­‐2  #SocialMediaTrainingFairbanks  

•  Learn  Social  Media  Monitoring:  Subscribe  to  YouTube  Searches  hZp://bit.ly/demo-­‐rss-­‐3  #SocialMediaTrainingFairbanks  

•  Learn  Social  Media  Monitoring:  Subscribe  to  Wikipedia  arScles  hZp://bit.ly/demo-­‐rss-­‐4    #SocialMediaTrainingFairbanks  

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Social  Media  Mapping  with  www.Diigo.com/tools/toolbar      

Private  Op;on  

Tag  or  Category  

Meta  Data  

Tagged  Hyperlinks  

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Step  1  •  Audit  

Step  2  •  OpSmize  

Step  3  •  ParScipate  

Step  4  •  Evaluate  

The  Methodology  44  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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SEO  101  

+   =  

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Just  Eat  It.  Please?  46  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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72  Market  Street,  Venice  Beach,  CA  

CLOSED  

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Don’t  Get  Her  Mad  

If  you  make  kick  ass  chili,  I’ll  eat  it.  

But  I  won’t.  

No  chance!  

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Where’s  the  Recipe?  49  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Let’s  Get  Serious  50  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Who’s  Angus?  51  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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This  is  a  Test  52  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Story  of  Lost  Revenue  53  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Raising  My  Hand,  Jumping  Up  &  Down  54  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Forfeited  their  Archival  Value  55  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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SEO  Won’t  Fix  Everything  56  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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It’s  S;ll  GoMa  Be  Interes;ng  57  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Stupido  58  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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I  Found  the  Recipe  59  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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My  Crea;on  60  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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My  Blog  Outranks  the  LA  Times  61  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Can  Your  Customer  Find  You?  62  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Basics:  Op;miza;on  vs.  Marke;ng  

SEM  

SEO  

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Basics:  This  isn’t  SEO  

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Basics:  This  is  SEO  

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Basics:  An;cipa;ng  Arrivals  

Photo  by  Juandazeng  

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Basics:  An;cipa;ng  Your  Customer’s  Arrival  67  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Basics:  Secret  Formula  

Photo  By  Averain  

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Basics:  First  Rule  of  SEO  

Photo  By  RDECOM  

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Cita;on  Indexing   70  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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On  Page  vs.  Off  Page  Op;miza;on  

Photo  by  Runder  

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Case  Study:  On-­‐Page  Op;miza;on   72  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Case  Study:  On-­‐Page  Op;miza;on   73  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Case  Study:  On-­‐Page  Op;miza;on   74  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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site:  hZp://www.opensiteexplorer.org/      

Case  Study:  On-­‐Page  Op;miza;on   75  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Case  Study:  On-­‐Page  Op;miza;on   76  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Case  Study:  On-­‐Page  Op;miza;on   77  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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The  anchor  text  or  link  label  is  the  visible,  clickable  text.  Like  this  hyperlink.  

Anchor  text  is  how  Google  determines  relevance.  

Poor  hyperlink  usage:  

We  have  the  widest  selec;on  of  baseball  gloves.  To  visit  our  store,  click  here.  

A  beZer  way  of  linking  would  be:  

Baseball  Gloves:  Widest  selec;on  online.  

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Basics:  Off  Page  SEO  

•  Brower  Page  Titles  -­‐or-­‐  Title  Tags  

•  Meta  Page  DescripSons  -­‐or-­‐  Meta  DescripSons  

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Meta:  Browser  Page  Titles  &  Meta  Descrip;ons  

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HOW  TO:  Check  Title  Tags  

Browser  Page  Title  

Meta  Page  DescripSon  

Meta  Page  DescripSon  

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HOW  TO:  Check  Title  Tags  

Specific  to  General  

Specific  to  General  

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HOW  TO:  Check  Title  Tags  

Unique  Br

owser  Pag

e  Titles  

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Meta  Data:  Title  Tags  and  Descrip;on  and  SERPs  

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Titles  and  Meta  Descrip;ons  Feed  Social  Sharing  Tools   85  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Adding  Meta  Data  to  PDFs   86  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Google.com/Trends  

mechanical  engineering  jobs  

industrial  engineering  jobs  

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Google.com/Trends  88  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Keyword  Selec;on   89  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Case  Study:  Press  Release  SEO  90  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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SEOed  Press  Release   91  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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SEOed  Press  Release  92  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Basics:  What  Works  Best  

www.marke;ngsherpa.com        

z  

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Step  1  •  Audit  

Step  2  •  OpSmize  

Step  3  •  ParScipate  

Step  4  •  Evaluate  

The  Methodology  

Ac;vity   Tool  

Homeland  

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ROI  of  Blogging  96  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Blogs  are  the  Most  Valued  Digital  Channel  97  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Blogging  Plaqorms  98  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Hands-­‐On  Exercises:  Blogging  in  Prac;ce  

1.  Blogging  for  Business:  How  To  Blog  &  Hyperlink  Anchor  Text:  hZp://www.blogger.com    #SocialMediaTrainingFairbanks  

2.  Blogging  for  Business:  How  To  Blog  Photos:  hZp://www.flickr.com  #SocialMediaTrainingFairbanks    

3.  Blogging  for  Business:  How  To  Blog  Videos:  hZp://www.youtube.com  #SocialMediaTrainingFairbanks    

4.  Blogging  for  Business:  How  to  Blog  a  PowerPoint  Deck:  hZp://www.slideshare.com  #SocialMediaTrainingFairbanks  

5.  Blogging  for  Business:  How  to  Blog  Audio  from  an  iPhone:  hZp://www.soundcloud.com  #SocialMediaTrainingFairbanks  

6.  Blogging  for  Business:  Live  Stream  Video  from  an  iPhone:  hZp://www.ustream.tv  #SocialMediaTrainingFairbanks    

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Step  1  •  Audit  

Step  2  •  OpSmize  

Step  3  •  ParScipate  

Step  4  •  Evaluate  

The  Methodology  

Ac;vity   Tool  

Embassies  

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TwiMer  Sta;s;cs  

Source:  Infographic  Labs  

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Value  Proposi;on:  Real  Time  Search  

finds  what’s  already  happened  

finds  what’s  happening  now  

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TwiMer  as  SOS  

TwitPic  of  Missing  Girl  

Trending  Topic  Selected  

ReTweet  Volume  Over  Time  

Trending  Topics  Daily  

Trending  Keywords  

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TwiMer  as  SOS  105  

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“                    's  smallness  allowed  more  posts  to  go  up  more  frequently.  Likewise,  it  was  faster  and  easier  for  people  to  respond,  and  thus  the  conversaSon  moved  faster  and  very  ooen  went  further  on  TwiZer  than  it  did  on  standard  blogs,"  

TwiMer  Turns  Customer  Service  into  PR  

Excerpted  from  TwiZerville  by  Shel  Israel  

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Anatomy  of  TwiMer  

Number  of  unused  

characters  

The  Tweets  of  everyone  I’m  following  

Tweet  Field  

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Anatomy  of  a  Tweet  

Shortened  URL  

@men;ons  -­‐or-­‐  

@replies  

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Retweets  

Indicates  a  Retweet  

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@men;ons  or  @replies  

@men;ons  include  my  TwiMer  ID  in  the  body  of  the  tweet  

PPR  retweeted  a  tweet  I  sent  on  May  2  

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Hashtag  as  Engagement  Proposal  

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Anatomy  of  TwiMer:  Direct  Messages  or  DMs   Where  I  find  my  DMs  

Private  conversa;on  between  me  and  Steve  

To  minimize  spam,  I  can  only  DM  someone  following  

me  

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Anatomy  of  TwiMer:  Direct  Messages  or  DMs   Where  I  find  my  DMs  

Private  conversa;on  from  Peeps  I’m  following  

Private  DM  

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Anatomy  of  TwiMer:  Favorites  

Tweets  I’ve  Favorited  

Where  my  Favorites  are  

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HOW  TO:  Favorite  a  Tweet  

Click  Here  

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Anatomy  of  TwiMer:  Followers  and  Following  

Click  Here  To  See  Who  Someone  is  Following  

Click  Here  To  See  Who’s  Following  You  

Click  Here  for  More  Features  

@replies  DM  Lists  

Block  Report  

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#Discovery   Click  Here  

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#SocialMediaTrainingFairbanks    @ericschwartzman  

Brand  vs.  Personal  Accounts  

Conversa;ons  are  Owned  

Team  Tweeters  

News  Stands  Alone  

118  

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Personal  vs.  Professional  Tweets   119  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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TwiMer  for  Business:  Hands-­‐On  Exercises  

•  TwiZer  for  Business:  Search  Tweets  by  Zip  Code  hZps://twiZer.com/search  #SocialMediaTrainingFairbanks  

•  TwiZer  for  Business:  Master  the  TwiZer  Mobile  App  hZps://twiZer.com/download    #SocialMediaTrainingFairbanks  

•  TwiZer  for  Business:  Install  a  Tweet  BuZon  on  Your  Blog  hZps://twiZer.com/about/resources/buZons    #SocialMediaTrainingFairbanks  

•  TwiZer  for  Business:  Install  a  Follow  BuZon  on  Your  Blog  hZps://twiZer.com/about/resources/buZons    #SocialMediaTrainingFairbanks  

•  TwiZer  for  Business:  Install  a  Faves  Widget  on  Your  Blog  hZps://twiZer.com/seqngs/widgets    #SocialMediaTrainingFairbanks  

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Hands-­‐On:  Hootsuite  Demo   121  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Influence  Metrics:  www.klout.com/ericschwartzman     122  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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123  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Facebook’s  Growth   124  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Facebook:  Marke;ng  Goals  for  Organiza;ons  

Source:  Facebook  PresentaSon  “Working  Together  to  Build  Social  News”  

125  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Facebook  Marke;ng  Op;ons  for  Organiza;ons  

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Facebook  Page  for  Organiza;ons  

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Facebook  Edgerank  

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Facebook  Pages  

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Facebook  Page  Admin  Console  

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In  Longer  Posts,  Put  Ques;ons  Last  

Source:  Strategies  for  EffecSve  Facebook  Wall  Posts  131  

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Most  Liked  Posts  Include  these  Words  

132  

Source:  Strategies  for  EffecSve  Facebook  Wall  Posts  

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Most  Commented  Posts  Include  these  Words  

133  

Source:  Strategies  for  EffecSve  Facebook  Wall  Posts  

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Avoid  Promo;onal  Keywords  

134  

Source:  Strategies  for  EffecSve  Facebook  Wall  Posts  

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Ask  Easy  to  Answer  Ques;on  

135  

Source:  Strategies  for  EffecSve  Facebook  Wall  Posts  

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Wall  Posts  Stats  on  Length  136  

#SocialMediaTrainingFairbanks    @ericschwartzman  Source:  Strategies  for  EffecSve  Facebook  Wall  Posts  

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Stats  on  Link  Shorteners  

 Engagement  rates  are  3x  higher  for  posts  that  have  a  full  length  URL  

137  

Source:  Strategies  for  EffecSve  Facebook  Wall  Posts  

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Engagement  Rates  are  Higher  Outside  of  Business  Hours  

138  

Source:  Strategies  for  EffecSve  Facebook  Wall  Posts  

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Facebook  Pages  TOS  

Report  Abuse  Here  

hMp://bit.ly/Facebook-­‐Pages-­‐TOS    

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Promo;ons  

Facebook  Canvas  

140  

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Facebook  Promo  Plaqorms  

141  

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Post  Deals  

142  

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Post  Games  

143  

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Causes  are  more  Engaging  than  Pitches  

144  

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Post  Pictures  of  People  You  Know  

60  Likes  

11  Likes,  4  Comments  

145  

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Timeline  Best  Prac;ces  

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Facebook  “Like”  BuMons  with  Faces   147  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Managing  Posts  on  Timelines  

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Scheduling  Posts  on  Timelines  

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Facebook  for  Business:  Hands-­‐On  Exercises  

•  FB  for  Business:  Share  a  Photo  Album  on  a  Facebook  Page  hZps://www.facebook.com/help/154716187927788/  #SocialMediaTrainingFairbanks  

•  FB  for  Business:  Put  a  Facebook  Like  BuZon  on  Your  Blog  hZps://developers.facebook.com/docs/reference/plugins/like/  #SocialMediaTrainingFairbanks  

•  FB  for  Business:  Use  the  Facebook  Pages  Mobile  App  hZps://www.facebook.com/help/261725130600682/  #SocialMediaTrainingFairbanks  

•  FB  for  Business:  Post  Photos  to  a  Facebook  Page  via  Instagram  hZp://instagram.com/  #SocialMediaTrainingFairbanks  

•  FB  for  Business:  Check-­‐In  on  Facebook  from  Foursquare  hZps://foursquare.com    #SocialMediaTrainingFairbanks  

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151  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Edit  Profile:  Vanity  URL  

Click  Here  

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View  Profile  Visitors  

See  Who’s  Been  Checking  You  Out  

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View  Profile  Visitors  

Anonymous  Visitor  

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Account  Setngs  Access  Setngs  

Anonymous  Visitor  Op;on  

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See  a  Contacts  Connec;ons  

Click  Here  

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Account  Setngs  

Hide  Connec;ons  

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Add  Vanity  URL  to  Email  Signature  

Make  it  Easy  

158  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Rappor;ve  for  Gmail  

hMp://rappor;ve.com/    

159  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Rappor;ve  for  Gmail  

hMp://rappor;ve.com/    

160  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Adding  Connec;ons  Click  Here  

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Adding  Connec;ons  

Webmail  Sync  

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Expor;ng  Email  Addresses  163  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Social  Sync  164  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Adding  Connec;ons  

Send  Email  Invites  

Import  Email  List  Directly  

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Upload  Email  List  

Upload  Email  List  

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Linkedin  Company  Pages  

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Hands-­‐On  Linkedin  Exercises  

•  Linkedin  for  Business:  How  to  Find  Good  Linkedin  Groups  hZp://socialmediacompliancetraining.com/how-­‐to-­‐use-­‐linkedin-­‐groups-­‐like-­‐a-­‐pro/  #SocialMediaTrainingFairbanks  

•  Linkedin  for  Business:  PosSng  Links  to  Linkedin  and  EdiSng  the  Meta  Data  #SocialMediaTrainingFairbanks  

•  Linkedin  for  Business:    Install  a  Share  BuZon  on  a  Blog:    hZp://developer.linkedin.com/publishers  #SocialMediaTrainingFairbanks  

•  Linkedin  for  Business:    Install  a  Follow  BuZon  on  a  Blog:    hZp://developer.linkedin.com/plugins/follow-­‐company  

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The  Poli;cs  

•   Get  at  ROI  of  social  media  

•   Implement  social  media  policy  &  training  

• SaSsfy  audit  trails  

•   Channel  social  media  through  External  Comms  

Strict  Management  Oversight  

Regulatory  Oversight  

Embraces  Change  

Exploratory  and  Curious  

169  

#SocialMediaTrainingFairbanks    @ericschwartzman  

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Social  Media  Services  

Social  Media  Audits  

Digital  Strategy  

Corporate  Social  Media  

Policy  

Social  Media  Training  

SEO  &  Web  Development  

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Online  Social  Media  Training  Courses  

hMp://bit.ly/online-­‐social-­‐media-­‐training    

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Student  Price  

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Thank  You  

(424)  272-­‐1270  

[email protected]  

173  

#SocialMediaTrainingFairbanks    @ericschwartzman