2018 scpr sa mercury awards A
South Carolina PRSA
WINNERS BOOKLET
2018MERCURYAWARDS
2018 scpr sa mercury awards 1
ABOUT SCPRSA
Sponsors .......................................................................................2
2019 SCPRSA Board of Directors ........................................3
Mercury Awards Committee ................................................3
WINNERS
Best in Show. ...............................................................................4
Individual Awards .....................................................................4
Mercury Award Winners ........................................................5
Silver Wing Award Winners ..................................................8
Cover Image: Wellcome Library, London. http://wellcomeimages.org.Mercury [Hermes]. Engraving by G.H. Frezza, 1704, after P. de Petris after F. Albani.
table ofcontents
2018 scpr sa mercury awards 2
TABLE SPONSORS
HDR, Inc.
University of South Carolina School of Journalism and Mass Communications
Cover Image: Wellcome Library, London. http://wellcomeimages.org.Mercury [Hermes]. Engraving by G.H. Frezza, 1704, after P. de Petris after F. Albani.
2018 scpr sa mercury awards 3
SCPRSA is an important resource for professionals at any stage of their career. Membership gives you access to low-cost, high quality programs at local and national levels that will strengthen your skills, broaden your knowledge and teach you how to avoid costly mistakes.
What else is in it for you?
• National seminars and the annualInternational PRSA Conference
• Free member-only webinars andresources
• Daily and monthly nationalnews feed
• Chapter and section conferences,local seminars and, of course,networking
• Professional recognition throughawards competitions
• Job search services
Join today!
aboutscprsa
2018 scprsa board
of directors
mercury awardscommitteeKim Keelor, APR | Chair Nicole AielloMaria AselageChris Campbell Brooks CromKelly Davis, APR Samantha DubayPamela FlaschMollie GoreChris HauffEmily LoganLeigh LoweryAli McMenamin Denver MerrillKristin Neal Jeanne Reynolds
SCPRSA.org
South Carolina Chapter of the Public Relations Society of America (SCPRSA)
@SCPRSA
@scprsa
Kimberly Keelor, APR | President and Mercury Awards ChairAngela English, APR | President-ElectReba Campbell | Immediate Past PresidentPamela Flasch | Vice President of CommunicationsJeanne Reynolds | Vice President of FinanceRobert Reeves, APR | Vice President of MembershipShawn Skillman | Vice President of Professional Development Samantha Dubay | Lowcountry Regional DirectorMichael Shirley | Midlands Regional DirectorKelsey Nelson | Upstate Regional DirectorBeth Thomason, APR | Assembly DelegateDenise Blackburn-Gay, APR, Fellow PRSA | Ethics Officer Karla Falk | Chapter AdministratorJacqueline Keisler, APR | Accreditation ChairOre Oluwole | Diversity Liaison
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BEST IN SHOW MERCURY
Fresh on the Menu at SEWEChernoff Newman for the South Carolina Department of Agriculture
BEST IN SHOW SILVER WING
Global Tech Giant Capgemini Expands First S.C. OfficeFlock and Rally
congr atulations winners!
2018 individual awar ds
2018 best in show
EDUCATOR OF THE YEAR Holly Overton, Ph.D.
University of South Carolina
PUBLIC RELATIONS STUDENT OF THE YEAR AWARD
Skylar Smith
University of South Carolina
2018 scpr sa mercury awards 5
COMMUNITY RELATIONS
Award of Merit
WISE LaunchBlueCross BlueShield of South Carolina Foundation
CONTENT MARKETING
Award of ExcellenceGive 4 Garnet Campaign 2018Flock and Rally & University of South Carolina
Award of MeritRunning a New Race - TogetherNP Strategy & Harvest Hope Food Bank
Award of MeritWhat's It Like to be a College of HRSM Student?UofSC's College of Hospitality, Retail and Sport Management
CRISIS COMMUNICATIONS & ISSUES MANAGEMENT
Award of ExcellenceHurricane Florence MessagingCrawford Strategy
EVENTS & OBSERVANCES (7 DAYS OR FEWER)
Award of ExcellenceMy Special Aflac Duck Launch at Palmetto Health Children's HospitalPalmetto Health Foundation
Award of ExcellenceMilliken Specialty Interiors Showroom OpeningBRIGHT+CO
Award of ExcellenceFresh on the Menu at SEWEChernoff Newman for South Carolina Department of Agriculture
Award of ExcellenceMidlands Gives CampaignLRADAC
Award of ExcellenceLet's Talk Digital Event with Google and Infinity MarketingInfinity Marketing
2018 mercury awar d winners
2018 scpr sa mercury awards 6
2018 mercuryawar dwinners(continued)
EVENTS AND OBSERVANCES (7 DAYS OR FEWER), CONTINUED
Award of Merit
Tacos 'n Tequila FiestaComplete PR
Award of MeritArtisphereUniversity of South Carolina
Award of MeritLowcountry Go - LowGoTober Commuter Challenge 2018HDR, Inc. for Berkeley-Charleston-Dorchester Council of Governments
EVENTS AND OBSERVANCES (MORE THAN 7 DAYS)
Award of ExcellenceRemember Old HickoryComplete PR
Award of MeritUniversal Employee Fund CampaignLexington Medical Center
INFLUENCER MARKETING
Award of ExcellenceZa's on Devine Brunch Influencer Marketing CampaignFlock and Rally
INTEGRATED COMMUNICATIONS
Award of ExcellenceThe Citadel Space Star CampaignThe Citadel
Award of MeritDedication to EducationChernoff Newman for South Carolina Department of Education
INTERNAL COMMUNICATIONS
Award of ExcellenceThe Huddle: Reimagining the IntranetSCDOR Communications & Strategic Solutions
Award of MeritColumbia Water: Social Media PlaybookFlock and Rally
2018 scpr sa mercury awards 7
2018 mercuryawar dwinners(continued)
MARKETING CONSUMER PRODUCTS
Award of Merit Lowcountry Go - RideLowGo Mobile AppHDR, Inc. for Berkeley-Charleston-Dorchester Council of Governments
Award of MeritFresh on the MenuChernoff Newman for the South Carolina Department of Agriculture
Award of MeritHay Now! CampaignCrawford Strategy
CORPORATE SOCIAL RESPONSIBILITY
Award of ExcellenceTeens Prove Their #StreetTreadMichelin North America
PUBLIC SERVICE
Award of MeritReport Underage Drinking LRADAC
BRAND AND REPUTATION MANAGEMENT
Award of ExcellenceThe Bull Street District: Positive Communications CampaignFlock and Rally
Award of MeritNext Level Brand Elevation for UofSC's College of HRSM UofSC's College of Hospitality, Retail and Sport Management
2018 student mercury awar d winners
PUBLIC SERVICE
Student Award of MeritShine with PurposeUniversity of South Carolina Bateman Team
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MOST EFFECTIVE INFLUENCER PROMOTION
Award of ExcellenceLe Creuset 2018 Holiday CampaignFerebeeLane
BEST SEARCH ENGINE MARKETING
Award of MeritYour Seat is WaitingCrawford Strategy for Southern Wesleyan University
2018 silver wing awar d winners
MEDIA RELATIONS - ASSOCIATIONS, GOVERNMENT AND NONPROFIT ORGANIZATIONS
Award of MeritMy Special Aflac Duck Launch at Palmetto Health Children's HospitalPalmetto Health Foundation
Award of MeritThe Post & Courier Earned Media Partnership Celebrating 175 Years of LeadershipThe Citadel
Award of MeritCharlie Engle Runs for Healing TransitionsLaura Blank, Keylight Communications
Award of ExcellenceA Hero's WelcomePatriot's Point Naval and Maritime Museum
Award of ExcellenceMidlands Gives Campaign 2018Flock and Rally
Award of ExcellenceWhen Richland Library is the HeadlineRichland Library's Community Relations Department
Award of ExcellenceDrawing Visitors to Beaufort, SCFerebeeLane
MEDIA RELATIONS - BUSINESS TO BUSINESS
Award of ExcellenceGlobal Tech Giant Capgemini Expands S.C. OfficeFlock and Rally
Award of MeritCombatting Trademark Fraud for MicrobanFerebeeLane
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EXECUTIVE COMMUNICATIONS
Award of MeritPromotion of Lynn Harton to CEO of United Community Banks, Inc.Crawford Strategy
BEST USE OF SOCIAL STORIES
Award of ExcellenceBCSD Back-to-School CampaignBeaufort County School District
Award of ExcellenceChristmas in Charleston Instagram StoriesExplore Charleston
TWITTER ENGAGEMENT
Award of MeritStates Battle for Peach Supremacy #PeachOffChernoff Newman for SC Department of Agriculture
FACEBOOK ENGAGEMENT
Award of ExcellenceLRADAC Stories, Midlands GivesLRADAC
Award of Excellence#SummerGoals Facebook EngagementUofSC's College of Hospitality, Retail and Sport Management
Award of ExcellenceColonial Life Challenge for CharityColonial Life
Award of Merit"Fix My Frightful Flooring" Social Media SweepstakesInfinity Marketing
INSTAGRAM COMMUNICATIONS
Award of Excellence'Gramming to Great Heights #iflyCHSChernoff Newman for Charleston International Airport
2018 silverwingawar dwinners(continued)
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WEBSITES
Award of ExcellenceSCAPA's "Asphalt Works!" Campaign WebsiteFlock and Rally
Award of ExcellenceTindall Corporation WebsiteInfinity Marketing
CREATIVE TACTICS
Award of Excellence"Electric" Vibe for the 28th Walk for Life and Famously Hot Pink Half Marathon, 5K + 10KPalmetto Health Foundation
Award of Excellence Bernstein MASS TacticsUniversity of South Carolina
Award of ExcellenceJust Plain KillersChernoff Newman for SC Department of Alcohol and Other Drug Abuse Services
Award of ExcellencePosition Statements for Marijuana UseLRADAC
ANNUAL REPORTS
Award of ExcellencePortfolio: Gratitude IssuePalmetto Health Foundation
Award of Excellence2018 Annual ReportMunicipal Association of South Carolina
Award of ExcellenceThe Journey: LRADAC FY18 Annual ReportLRADAC
Award of ExcellenceSouth Carolina State Health AssessmentSC Department of Health and Environmental Control, Population Health Data
2017 silverwingawar dwinners(continued)
2018 silverwingawar dwinners(continued)
NEWSLETTERS - DIGITAL
Award of ExcellenceFrom the Dome to Your HomeMunicipal Association of South Carolina
Award of ExcellenceePRESS: Marijuana EditionLRADAC
Award of MeritUofSC's College of Hospitality, Retail and Sport Management Email NewsletterUofSC's College of Hospitality, Retail and Sport Management
PUBLICATIONS - SINGLE ISSUE NEWSLETTERS OR BOOKLETS
Award of MeritHello, Big World!K. Hope Creative
Award of MeritAdmissions ViewbookUniversity of South Carolina
Award of MeritRisk Management Services Annual Training Calendar
Municipal Association of South Carolina
ONLINE VIDEOS
Award of ExcellenceIntroducing "Flip and Give"NP Strategy and The Moore Company
Award of Excellence"What It Takes"Crawford Strategy for Sumter Police Department
Award of MeritFrankenstein Web VideoUniversity of South Carolina
Award of MeritThe ABCs of Safe Sleep, Every Sleep - Working Together to Reduce the Risk of Sleep-Related Injuries and Deaths
SC Department of Health and Environmental Control Communications Team
Award of Excellence2018 Greer Station Gift GuideGreer Development Corporation
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2018 student silver wing awar d winners
ONLINE NEWSROOMS
Award of MeritDorchester County Online NewsroomDorchester County Government
BEST USE OF BRANDED CONTENT
Award of Merit"Materials Matter" Position PaperBRIGHT+CO for Milliken Specialty Interiors
WEBCASTS
Award of Excellence2018 Gathering of Nations Pow Wow WebcastPaul Gowder, PowWows.com
MAGAZINES
Award of ExcellencePortfolioPalmetto Health Foundation
Award of ExcellenceCities Mean Business MagazineMunicipal Association of South Carolina
Award of ExcellenceBlueCross BlueShield of South Carolina Giving MagazineBlueCross BlueShield of South Carolina Community Relations
2018 silver wing awar d winners(continued)
ONLINE VIDEOS
Student Award of ExcellenceBe a Voice for the VoicelessUniversity of South Carolina Bateman Team