“Parking Frenzy 2.0” by Games2win: The #1 Game App in the world!

5 Tipping Points & what they taught us.

Data Point:On the 7th of June’12, our Parking Frenzy 2.0 game became the No.1 Game & No.1 Overall App in the USA.

Tipping Point 1:We trended towards #1 in the UK, Australia and other countries before the US became No. 1

#1 App on the USA iTunes Store

#1 App on the iTunes

Store

Tipping Point 2:On the day we achieved Rank No.1 in the USA, our download velocity stabilized at 450k App installs per day.

Tipping Point 3:To achieve Rank No.1 in the USA, the App had been downloaded 1.5 million times (globally) within 8 days of its launch.

#1 App position

Tipping Point 4:On the day of reaching the No.1 rank, this is what the download data of the top countries looked like.

Tipping Point 5:Daily Active Users (DAUs) climbed to about 600k on the day we reached Rank No.1 and stabilized from that day onwards.

#1 App position

5 pointer Summary1. Build support : Attain download volumes in other

relevant geographies.

2. Watch your growth rate : we improved by 100K each day before peaking at 450K downloads a day.

3. Get 1.5 million downloads globally : The faster it’s done, the more likely it will reach the No.1 spot.

4. Aim to be #1 on the iTunes USA Store : it’s the Holy Grail of App Ranks, is the toughest to reach and gets you maximum recognition.

5. Virality through Daily Active Users : Users drive organic downloads. We needed at least 600k DAUs a day!

Important Notes• Games2win did not invest in any advertising or

marketing or promoting ‘Parking Frenzy 2.0’. All the metrics are ‘organic’ and generated via the iStores directly.

• The charts are from our accounts at flurry & appfigures.com

• The ‘intent’ of sharing this data (which few publishers share) is to help developers gain some insights about what to expect to reach the No.1 position on the iTunes App stores on the basis of our experience. Please note that each app is unique & hence data cannot be generalized.

• Also review our important blog that covers subjective discussion on the Parking Frenzy 2.0 success - The 5 lessons we learnt from our No.1 iTunes Game - Parking Frenzy

Contact

Alok Kejriwal -CEO and Co-Founder

E-mail – alok@games2win.com

Facebook – facebook.com/rodinhood

LinkedIn – Alok Kejriwal

Twitter – @rodinhood

Mahesh Khambadkone -COO and Co-Founder

E-mail – mahesh@games2win.com

LinkedIn – Mahesh Khambadkone

Twitter – @khambadkone

Tejas Shah -Business Intelligence

E-mail – tejas@games2win.com

LinkedIn – Tejas Shah

Twitter – @tejas986

Visit our Business blogGames2winmedia.com