The iTunes App Store. 5 fails. 5 solutions. 5 minutes.

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    27-May-2015
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Apple have a reputation for making simple elegant products that "just work". But for developers, their iTunes App Store is full of FAILs. In this lightning talk, Matt Mayer of ReignDesigns describes some of the problems with the App Store and how to solve them.

Transcript of The iTunes App Store. 5 fails. 5 solutions. 5 minutes.

  • 1. The iTunes App Store
    5 fails. 5 solutions. 5 minutes.
    MattMayer, ReignDesign (@matthewmayer)
    Mobile Mondays, 2009.06.29

2. 3. 4. 5. The review process
6. A few adjectives
Slow
Inconsistent
Opaque
Subjective
7. Seven hundred Quidditch fouls are listed in the Department of Magical Games and Sports records The full list of these fouls, however, has never been made available to the wizarding public. It is the Department's view that witches and wizards who see the list might get ideas
J.K. Rowling, QuidditchThrough the Ages
8. Reasons for rejection:
duplicates built-in functionality
potentially offensive content
use of Apple trademarks
beta software
logos dont match
undocumented API
.
9. 10. What can you do about it?
Read the rules (written and unwritten)
Make a fuss
Iterate
11. No sales metrics
12. Who is using my app?
How did they
find my app?
Which countries?
Which devices?
Which versions?
Which features?
Which times of day?
Searching in iTunes?
Related Apps?
Advertising?
Review sites?
13. What can you do about it?
Use your own download page
Roll your own metrics
Use third-party metrics
Survey your users
14. iTunes Connect
15. SORRY, YOURE NOT SADISTIC ENOUGH TO DESIGN THE ITUNES CONNECT INTERFACE
16. iTunes Connect UX fails
Slow response times
Poor usability for common tasks
Breaks the Back button
17. 18. What can you do about it?
Heartbeat (heartbeatapp.com)
Pre-register your apps
19. No protection for your IP
20. 21. What can you do about it?
Complain to Apple
Fight fire with fire
22. 23. Payment structure
24. Get paid here
Earn here
25. The territories scam
You need to hit $250 in each territory
26. What can you do about it?
Create an app pipeline
Identify your core markets
27. Thanks!