Getting the Most Out of App Analytics · Related Labs iTunes Connect and App Analytics Lab...
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© 2015 Apple Inc. All rights reserved. Redistribution or public display not permitted without written permission from Apple. Getting the Most Out of App Analytics iTunes Connect Trystan Kosmynka iTunes Engineering David Hopkins iTunes Engineering Distribution Session 303 #WWDC15
Transcript of Getting the Most Out of App Analytics · Related Labs iTunes Connect and App Analytics Lab...
© 2015 Apple Inc. All rights reserved. Redistribution or public display not permitted without written permission from Apple.
Getting the Most Out of App AnalyticsiTunes Connect
Trystan Kosmynka iTunes EngineeringDavid Hopkins iTunes Engineering
Distribution
Session 303
#WWDC15
App Analytics
App Analytics
Why Analytics
Analytics
provides answersAnalytics
Reveals missed opportunities
Helps you build a better app
DataAnalytics
DataSales
DataApp StoreSales
App StoreSales
UsageData
SalesUsage Data
Acquisition to engagement
Trip GuiderApp Co
Top Charts
Austr
Offers In-App Purchases
Trip GuiderApp Co
Top Charts
Austr
Offers In-App Purchases
Trip GuiderApp Co
Top Charts
Austr
Offers In-App PurchasesApp Store views
Trip GuiderApp Co
Top Charts
Austr
Offers In-App PurchasesApp Store views
Trip GuiderApp Co
Top Charts
Austr
Offers In-App PurchasesApp Store viewsApp UnitsApp Sales
Phone Mail Safari Music
App Store viewsApp UnitsApp SalesInstallationsSessionsActive DevicesActive Last 30 Days
Phone Mail Safari Music
Trip GuiderApp Store viewsApp UnitsApp SalesInstallationsSessionsActive DevicesActive Last 30 Days
Phone Mail Safari Music
Trip GuiderApp Store viewsApp UnitsApp SalesInstallationsSessionsActive DevicesActive Last 30 Days
Phone Mail Safari Music
Trip GuiderApp Store viewsApp UnitsApp SalesInstallationsSessionsActive DevicesActive Last 30 DaysIn-App Purchases
Phone Mail Safari Music
Trip GuiderApp Store viewsApp UnitsApp SalesInstallationsSessionsActive DevicesActive Last 30 DaysIn-App Purchases
≥
Confirm Your In-App PurchaseDo you want to buy a map ofNorthern California for $0.99?
Cancel Buy
App Store viewsApp UnitsApp SalesInstallationsSessionsActive DevicesActive Last 30 DaysIn-App Purchases
How to Get Started
No code
Free
App Store and iOS 8 and above
App Store and iOS 8 and above
Back
App Analytics
Share with App Developers
Don’t Share
About App AnalyticsHelp app developers improve their apps by allowing Apple to share
crash data as well as statistics about how you use their apps with them.
About App Analytics and Privacy
Privacy Built In
Available in iTunes Connectitunesconnect.apple.com
iTunes Connect
Todd Schomer
Jane AppleseedApple Inc.
My Apps App Analytics Sales and Trends Payments andFinancial Reports
iAd Users and Roles Agreements, Taxand Banking
Resourcesand Help
iTunes Connect
Todd Schomer
Jane AppleseedApple Inc.
My Apps App Analytics Sales and Trends Payments andFinancial Reports
iAd Users and Roles Agreements, Taxand Banking
Resourcesand Help
DemoApp analytics overview
David Hopkins iTunes Engineering
Explore and discover
Metrics
Measures
App Store Views
App Units
Sales
Installations
Sessions
Active Devices
Active Last 30 Days
In-App Purchases
Measures
App Store Views
App Units
Sales
Installations
Sessions
Active Devices
Active Last 30 Days
In-App Purchases
Dimensions
App Purchase Date
App Version
Campaign
iOS Version
Platform
Region
Website
New Measures
New Measures
Improve the stability of your appCrashes
New Measures
Improve the stability of your appCrashes
Grow your customer basePaying Users
Compare Measures
Compare Measures
Compare Measures
Product Page Conversion Rate
Compare Measures
App Store ViewsApp UnitsProduct Page Conversion Rate
Compare Measures
App Store ViewsApp UnitsProduct Page Conversion Rate
Average Revenue Per Paying User
Compare Measures
App Store ViewsApp Units
Sales Paying Users
Product Page Conversion Rate
Average Revenue Per Paying User
Compare Measures
App Store ViewsApp Units
Sales Paying Users
Product Page Conversion Rate
Average Revenue Per Paying User
Crashes Per Session
Compare Measures
App Store ViewsApp Units
Sales Paying Users
Crashes Sessions
Product Page Conversion Rate
Average Revenue Per Paying User
Crashes Per Session
Compare Measures
App Store ViewsApp Units
Sales Paying Users
Crashes Sessions
Product Page Conversion Rate
Average Revenue Per Paying User
Crashes Per Session
Sessions Per Active Device
Compare Measures
App Store ViewsApp Units
Sales Paying Users
Crashes Sessions
Sessions Active Devices
Product Page Conversion Rate
Average Revenue Per Paying User
Crashes Per Session
Sessions Per Active Device
DemoMetrics
David Hopkins iTunes Engineering
How do people find my app?
Sourcessources
Sourcessources
SourcessourcesTwo types of
WebsitesCampaigns
WebsitesCampaigns
Link to your App Store page
WebsitesCampaigns
Link to your App Store page
Link with Campaign ID
Creating campaigns
itunes.apple.com/us/app/id377298193?mt=8
&pt=1234itunes.apple.com/us/app/id377298193?mt=8 &ct=My_Campaign
&pt=1234itunes.apple.com/us/app/id377298193?mt=8 &ct=My_Campaign
Creating CampaignsStoreKit
import StoreKit @IBAction func buttonTapped(sender: AnyObject) { var vc: SKStoreProductViewController = SKStoreProductViewController() var params = [ SKStoreProductParameterITunesItemIdentifier:myAppStoreId ] vc.delegate = self vc.loadProductWithParameters(params, completionBlock: nil) self.presentViewController(vc, animated: true) { () -> Void in } }
Creating CampaignsStoreKit
import StoreKit @IBAction func buttonTapped(sender: AnyObject) { var vc: SKStoreProductViewController = SKStoreProductViewController() var params = [ SKStoreProductParameterITunesItemIdentifier:myAppStoreId, SKStoreProductParameterProviderToken:"1234", SKStoreProductParameterCampaignToken:"My_Campaign" ] vc.delegate = self vc.loadProductWithParameters(params, completionBlock: nil) self.presentViewController(vc, animated: true) { () -> Void in } }
Creating CampaignsSmart app banner
<meta name="apple-itunes-app" content="app-id=myAppStoreId,affiliate-data=pt=1234&ct=My_Campaign"/>
tripguider.apple.com
+ TripGuiderApp Co
GET – On the App Store
View
Creating CampaignsSmart app banner
<meta name="apple-itunes-app" content="app-id=myAppStoreId,affiliate-data=pt=1234&ct=My_Campaign"/>
tripguider.apple.com
+ TripGuiderApp Co
GET – On the App Store
View
DemoSources
David Hopkins iTunes Engineering
Are customers returning to my app?
Retention
Retention
Purchase Date Day 2 Day 7 Day 30
Retention
Purchase Date Day 2 Day 7 Day 30
100%
Retention
Purchase Date Day 2 Day 7 Day 30
10%20%
45%
100%
Retention
Day 2 Day 7 Day 30
June 1 45% 20% 10%
Retention
Day 2 Day 7 Day 30
June 1 45% 20% 10%
June 6
June 5
June 4
June 3
June 2
June 1
50% 25% 15%
50% 25% 15%
50% 20% 10%
45% 20% 10%
45% 20% 10%
45% 20% 10%
Retention
Day 2 Day 7 Day 30
June 7
June 6
June 5
June 4
June 3
June 2
June 1
55% 25% 15%
50% 25% 15%
50% 25% 15%
50% 20% 10%
45% 20% 10%
45% 20% 10%
45% 20% 10%
Retention
Day 2 Day 7 Day 30
Retention
June 9
June 8
June 7
June 6
June 5
June 4
June 3
June 2
June 1
60% 30% 20%
55% 30% 20%
55% 25% 15%
50% 25% 15%
50% 25% 15%
50% 20% 10%
45% 20% 10%
45% 20% 10%
45% 20% 10%
Day 2 Day 7 Day 30
Retention
June 9 60% 30% 20%
June 8 55% 30% 20%
June 7 55% 25% 15%
June 6 50% 25% 15%
June 5 50% 25% 15%
June 4 50% 20% 10%
June 3 45% 20% 10%
June 2 45% 20% 10%
June 1 45% 20% 10%
Day 2 Day 7 Day 30
DemoRetention
David Hopkins iTunes Engineering
Summary
Summary
Birdseye view of all your iOS apps and bundlesApp List
Summary
Birdseye view of all your iOS apps and bundlesApp List
Your app at a glanceOverview
Summary
Birdseye view of all your iOS apps and bundlesApp List
Your app at a glanceOverview
Explore and discoverMetrics
Summary
Birdseye view of all your iOS apps and bundlesApp List
Your app at a glanceOverview
Explore and discoverMetrics
How people find your appSources
Summary
Birdseye view of all your iOS apps and bundlesApp List
Your app at a glanceOverview
Explore and discoverMetrics
How people find your appSources
Customers returning to your appRetention
Build better apps
App Analytics
More Information
DocumentationApp Analytics Developer Guidehttp://developer.apple.com/app-store/app-analytics/
Apple Developer Forumshttp://developer.apple.com/forums
General InquiriesMark Malone, App Distribution Technologies [email protected]
Related Sessions
Monetize and Promote Your App with iAd Nob Hill Tuesday 10:00AM
What’s New in iTunes Connect Presidio Wednesday 11:00 AM
iTunes Connect: Development to Distribution Nob Hill Wednesday 3:30PM
Related Labs
iTunes Connect and App Analytics Lab Frameworks Lab E Wednesday 1:30PM
iTunes Connect and App Analytics Lab Frameworks Lab E Thursday 2:30PM
iTunes Connect Lab App Store Lab B Daily 9:00AM
App Store Business Management and Marketing Lab App Store Lab E Daily 9:00AM
Apple Marketing Communications Lab App Store Lab F Daily 9:00AM
iAd Technologies Lab App Store Lab C Friday 9:00AM
