140 characters or less.

What is Social Recruiting: Social recruiting (social hiring or social media recruitment) is recruiting candidates by using social platforms as talent databases or for advertising. Social Recruiting without engagement and social sourcing is a waste of time.

Social Recruiting is NOT Posting Jobs and Press ReleasesPosting job openings on Facebook, Twitter, and LinkedIn is not Social Recruiting – it’s simply posting jobs on social networking sites. Job posting is job posting – there’s nothing “social” about it, regardless of where the jobs are posted. Social Recruiting is a meaningless term as recruiting is social to begin with, correct? Social recruiting is a concept not a defined technique.

Terms you should know:

#EmployerBranding – EB - is the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain.

#SocialSourcing/ #SocialRecruiting – SS / SR - the process of locating and engaging of active and passive candidates through the use of social media, platforms, and networks for the purposes of recruiting them.

#SocialEngagement – SE - also social involvement, social participation; refers to one's degree of participation in a community or society.

#SocialImpact – SI - The effect of an activity on the social fabric of the community

#SocialCause – SC - any project/campaign/initiative that we personally support because we believe that it is our social responsibility to help our fellowmen. Can be anything that benefit specific segments of society or the greater good of many.

#SocialCurrency - Social currency describes the resources and abilities created and accessible through presence in offline or online networks and communities

Social media is not a billboard it is a conversation. Recruiters/Sourcers should NOT only be posting jobs but sharing more content that will engage potential candidates, including things like:

Videos of employees talking about why they love working for the company

information about interesting company events discussions of workplace perks post related to social causes about which the company feels strongly.

To successfully recruit talent via Social Media, recruiters should focus more on marketing their companies as great places to work, and a little less on throwing contextless job openings at their followers.

More Examples of Content Curation - Things to talk about: (Not exactly in this order)

Random and pertinent holidays Company News Industry Gossip/Tech/Innovation- Latest and greatest technology Jobs Self Awards Events – upcoming industry conferences or trade shows…attending or

not as long as industry specific Fun Stuff, i.e., animals Social Causes Local News / GEO Specific News

1. KISS: Keep it simple, silly. No one should ever ask “huh?” after reading your post.

2. WIIFM: Make it about your audience. 3. Timing: Repeat good post OCCASIONALLY4. Channels: Twitter, LI, Facebook, G+, blogs and microblogging,

Pinterest, Scoop.it, Paper.li, Mentions5. Narratives: Dare to be different, authentic and transparent. Craft a

story and keep it spinning as you send out messages. Theme6. Push: Share it with your friends, tag, @, or + them

7. Keywords: Make sure you are using keywords and applicable #’s along with trending #.