Goodmind Social Recruiting
19
SOCIAL RECRUITING © 2010 Goodmind, LLC 41 E 11 th Street, 11 th Floor New York, NY 10003
description
As research professionals, you've probably had that moment where you're thought.... "THIS ISN'T EXACTLY THE RIGHT PERSON". We've had that moment too. Thankfully, we've figured out the key to successful qualitative research recruiting. The whole world is your recruiting database.
Transcript of Goodmind Social Recruiting
SOCIALRECRUITING
© 2010 Goodmind, LLC 41 E 11th Street, 11th Floor New York, NY 10003 212.660.0110
WE’VE HAD THAT MOMENT TOO…
AppropriateCooperativeThoughtful
HIGH QUALITYRESPONSES
AVERAGE RECRUIT
=2 Weeks
Coordination
Screener Development
Phone Screening
Participant Confirmation
AVERAGE COST PER RECRUIT
=$100 - $150
PRECRUIT[Pri-kroot]
v. pre-cruit1. To prescreen
respondents based on recent behavior
PrecruitSM
RIGHTTARGET90%
=
Quality
Time Cost
Less Than 1 Week
25% LessPer Recruit
Focus Groups
In-depth
Interviews
Usability
“PROFESSIONAL”
Focus Group Respondents
Specialistsin the…
“Hard-to-Reach”
The World is your Recruiting Database
Thanks for Viewing!• Call anytime with questions or to request a meeting• Visit us on the web at http://goodmind.net• Follow us on Twitter: @GoodmindMR
41 East 11th Street11th FloorNew York, NY 10003212.660.0110
