Social Media Trends
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View from Main Street: Social Media Trends Jeff Revoy, Chief Product & Marketing Officer, iContact @JRevoy @iContact facebook.com/iContact
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Learn about what is trending in social media these days. In this presentation, see what small businesses honestly think about social media. Do they love it? Do they hate it? Find out how email and social work compliment each other quite well and what the future looks like for email and social media marketing.
Transcript of Social Media Trends
View from Main Street:Social Media Trends
Jeff Revoy, Chief Product & Marketing Officer, iContact@[email protected]/iContact
The view from main street.
Small Business
Social, Social, Social!
“The right clients can find my business. I can find them and devote myself to them so we
all benefit.”
“I don’t enjoy the conversations. It’s a
chore..not a pleasure.”
FACEBOOK feels the love:
{ 75% }Haters hate on GROUPON
{ 70% }(Financial Services: 80%)
LINKED IN is likeable:
{ 63% }
Tepid on TWITTER
{ 54% | 46% }
(Professional Services: 82%)
Love Hate
icontact.com/blog
Learn More
Social Media will be the major way to build brands. Marketers will wake up to that in 2014.
Source: Richard Kelleher, Marketing Sociologist
How can they stay away?
..lack of time
(they’re busy)
…unsure how to measure
Source: iContact - 2011
Small business marketers have unique challenges
Let’s recap.
Remote shopping will flop.Time Magazine - 1966
Two years from now spam will be solved. Bill Gates - 2004
I think there is a world market for maybe 5 computers.
Thomas Watson, President IBM - 1943
Are projections on social doomed?
NO.We’re just getting started.
Easy. Ubiquitous. Mainstream.
Businesses perspective is unique
Low participation barrier
Warning signs of discontent
Today
Jeff: Do we need a how to get there transition?
So,where next?
Make it even easier
Seek ways to drive efficiency
Demonstrate results
Evolve Haters into Lovers
(or at least informed users)
Tomorrow
Small Business + Social Media = Success
About iContact
#1 explosive
growthquarterly | yearly
annual sending
16B+private SMB email marketing and social media marketing company …and countless
posts
Founded (in NC)
2003
We’ve Evolved.
Email. Social. All in one.
Questions?Jeff Revoy, Chief Product & Marketing Officer, iContact@[email protected]/iContact
