Trends in Social Media
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Transcript of Trends in Social Media
Trends in Social Media
Presented by Gerri Baum
October 29, 2012
February 2012,
66% of online adults use
social networking
sites
Source: PewResearch Center, 2012
As of August 2012
• 66% of online adults say they use Facebook• 20% use LinkedIn• 16% use Twitter• 12% use Pinterest• 12% use Instagram• 5% use Tumblr
Source: PewResearch Center, 2012
As of August 2012
What Social Media is Used For
Source: NM Incite
The Times They Are a-Changin’
Flipping the Social Media Engagement PyramidConsumers and their individual networks of “people, places and content” are at the top of the pyramid, driving the conversation
rather than being on the receiving end.Source: Matt Goddard, CE, R2i
Brands Are Getting ‘Meme’etized
Memes gain popularity in a similar manner to how a video goes viral. One person shares it with another and another and another, etc. What was originally shared may have very little resemblance to the end
result (or product).
Visits as of March 2012Facebook: 7 billionTwitter: 182 millionPinterest: 104 millionLinkedIn: 86 millionTagged: 72 millionGoogle+: 61 million
Source: Experian
Brands Are Pinning
Facebook Pages Get More Image-Heavy
In a study of the top 10 brands on Facebook, users liked photos twice as often as text updates. And they shared videos 12 times more than photo and text posts combined.
Brands Celebrate Milestones With Elaborate Thank-Yous
Reddit’s “Ask Me Anything” Becomes Promotional Tool
The AMAs are a kind of crowd sourced interview where users pose questions to a celebrity or other interesting figure.
Brands Gain a Sense of Humor
Over 200 retweets in less than 12 hours - Over 1,000 retweets = a WHOLE LOT OF REACH
Steps to Consider
• Keep up with the trends.• Listen to what people are saying and respond.• Zoom in on relevant content –
Get ‘Memeetized.’• Get noticed!• Do something new.• Thank people in BIG ways.• Start some discussions.• Keep a sense of humor.
Gerri [email protected]
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