View from Main Street:Social Media Trends

Jeff Revoy, Chief Product & Marketing Officer, iContact@JRevoy@iContactfacebook.com/iContact

The view from main street.

Small Business

Social, Social, Social!

“The right clients can find my business. I can find them and devote myself to them so we

all benefit.”

“I don’t enjoy the conversations. It’s a

chore..not a pleasure.”

FACEBOOK feels the love:

{ 75% }Haters hate on GROUPON

{ 70% }(Financial Services: 80%)

LINKED IN is likeable:

{ 63% }

Tepid on TWITTER

{ 54% | 46% }

(Professional Services: 82%)

Love Hate

icontact.com/blog

Learn More

Social Media will be the major way to build brands. Marketers will wake up to that in 2014.

Source: Richard Kelleher, Marketing Sociologist

How can they stay away?

..lack of time

(they’re busy)

…unsure how to measure

Source: iContact - 2011

Small business marketers have unique challenges

Let’s recap.

Remote shopping will flop.Time Magazine - 1966

Two years from now spam will be solved. Bill Gates - 2004

I think there is a world market for maybe 5 computers.

Thomas Watson, President IBM - 1943

Are projections on social doomed?

NO.We’re just getting started.

Easy. Ubiquitous. Mainstream.

Businesses perspective is unique

Low participation barrier

Warning signs of discontent

Today

Jeff: Do we need a how to get there transition?

So,where next?

Make it even easier

Seek ways to drive efficiency

Demonstrate results

Evolve Haters into Lovers

(or at least informed users)

Tomorrow

Small Business + Social Media = Success

About iContact

#1 explosive

growthquarterly | yearly

annual sending

16B+private SMB email marketing and social media marketing company …and countless

posts

Founded (in NC)

2003

We’ve Evolved.

Email. Social. All in one.

Questions?Jeff Revoy, Chief Product & Marketing Officer, iContact@JRevoy@iContactfacebook.com/iContact