Social Media Theatre: Emerging Social Trends
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Transcript of Social Media Theatre: Emerging Social Trends
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Emerging Social TrendsTFM&A 2012
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Guy LevineCEO – Return On Digital
Founded .com @ 17 y.o. – sold @ 18 y.o.
Bummed around
Built digital publisher – sold @ 24 y.o.
Digital gun for hire
Sept 08 – founded Return On Digital
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Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” Avinash Kaushik - Google
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Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” Avinash Kaushik - Google
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Socially, your size matters!
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Social StrategyWithout becoming a spammer!
Listen
Language
Lead
Ask Questions
Start The Convo
Start Marketing
The average brand
Join In
Participate
Build Respect
Earn The Right
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Social Metrics
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Social Metrics
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F-commerce
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Curation
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QR Codes
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Case StudyGenerating Social Outreach
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Case StudyGenerating Social Outreach
• Creation of the Jessica Fowler account - http://twitter.com/womenunderwear• Grown followers by researching the top lingerie bloggers/tweeters and following their
audience• Addition of a realistic picture • Twitter allows you to find journalists and bloggers easily• Build up relationship with relevant & influential followers • Location: Everywhere – not to rule out getting blog posts across the Globe• Created own blog to make it a realistic account
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Curation
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Case StudyGenerating Social Outreach
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Case StudyGenerating Social Outreach
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Case StudyGenerating Social Outreach
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Case StudyGenerating Social Outreach
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We are experts.This is what you should buy.
Please buy it from us.
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Case StudyLead Generation
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Case StudyLead Generation
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We are experts.This is what you should buy.
Please buy it from us.
B2B decision makers spend 1% of their time buying! They spend the other 99% researching and talking to eachother!
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We are experts.This is what you should buy.
Please buy it from us.
There has been one big ommission
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Thanks for listeningTFM&A 2012