Social Media Success #digivol Sep12
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Transcript of Social Media Success #digivol Sep12
10 Top Tips & Tricks for10 Top Tips & Tricks forSocial Media SuccessSocial Media Success
Josh HooleJosh HooleCircuit Rider Development Manager, Communities 2.0Circuit Rider Development Manager, Communities 2.0
Mark Smith Mark Smith Marketing and Communications Officer, Communities 2.0Marketing and Communications Officer, Communities 2.0
What we’ll cover
1. Overview of Social Media2. Plan Your Strategy3. Who’s Doing It4. Brand Your Elements5. Measure Your Success
Your Organisation - Reality check
• What’s your organisations’ attitude to technology?
• What is your leadership role?
• Who will drive any changes?
• Who will implement any changes?
• What support will you need?
Improve Your Online Presence - Why1. Your website is 1 in 270m• Communicate efficiently• Reach more people• Drive relevant traffic to your site• Increase number of
members/followers/enquiries/sales
Social Media in 2011
One Simple Aim
Mobilise the right people to take the right action
at the right time
Plan Your Strategy5 Things Your Strategy Needs1. Aligned to your business plan2. Knowledge of your audience3. Clear goals and measurements4. Great stories & lightweight media5. Integration
5 Things Your Strategy NeedsAlign to Your Business Plan
• What is your mission• What is your core business aim• What are your core business objectives• Communications plan?
5 Things Your Strategy NeedsKnow Your Audience
• Where are they online• What motivates them• What do they like• Learn from them/crowd source new ideas
5 Things Your Strategy NeedsSet Goals and Measurements
• What KPI’s are important to you• SMART objectives• Realistic and manageable targets• Metrics spreadsheets to monitor progress
Measure, Measure, Measure
5 Things Your Strategy NeedsSource Stories and Lightweight Media
• Who are your best story tellers• What engaging photos can you use• What great videos can you create• What multimedia do you have• What can your clients/customers bring to the
table?
5 Things Your Strategy NeedsIntegrate Your Efforts
• Cut across all departments• Interlinking between all online presence• Link back to your website• Consistent look & feel
Share ThisandFind Us On
Also think about…
• What should your online presence achieve?• What information is most important?• Who is your audience and where are they?• What are competitors / similar organisations
doing?
So who’s doing it&
how do we do it?
Who’s Doing It?
18
How do we do it?
19
How do we do it?
Brand It All Up
• Integrate your efforts
• It’s your organisation, not
YouTube’s!
• Align look & feel across all tools
• Simple changes = large impact
Brand It All Up St David’s Penknife Club - Local Fundraisers
Measure, Measure, Measure Meaningful Metrics
• Set realistic goals and a Measurement
• Create a Metrics spreadsheet
• Gather, analyse, act – perpetual loop
Metric Measurement
Grow Supporters List # Newsletter subs, RSS Subscribers
Increase Blog comments
Average # comments/posts
Visitors to stay longer on site
Stick rate, average time on site
Increase action # petition signatures
Measure, Measure, Measure Meaningful Metrics
• Use Google Analytics keep track of traffic referrers• Discover the big influencers who drive traffic to you
• Track them and give them some love• Bring them closer in
• Facebook Insights for FB activity and measuring audience• TweetReach shows the, erm, reach of your tweets (!)
Google Analytics
Facebook Insights
So, Top 10 Tips1. Align SocMed strategy
to Business Plan2. Know your audience3. Set Goals and
Measurement Metrics4. Source stories &
lightweight media5. Integrate your efforts
6. Unify your look & feel7. Track and target
referrers 8. Measure your impact9. Gather, analyse, act10. Adapt and be flexible
Free Resource
www.ictknowledgebase.org.uk/introductiontosocialmedia
Any Questions??
communities2point0.org
0845 474 8282
@Communities2_0@jho3446@MarkSmithC20
slideshare.net/PAVSCRC