Social Media Success Strategies
13
April 27, 2009 at Interactive Austin 09 presented by John McElhenney http://uber.la & @jmacofearth socialmediainnovation group
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Outside the Enterprise presentation from Interactive Austin on Social Media success strategies for business. Includes calls to action and a Dell case study. Former Dell Social Media Strategist, John McElhenney, outlines a successful business strategy for engaging customers online. More information on http://uber.la
Transcript of Social Media Success Strategies
April 27, 2009 at Interactive Austin 09 presented by John McElhenney http://uber.la & @jmacofearth
socialmediainnovation group
Social Media is the Cluetrain Be REAL and be REAL TIME Engage and Reciprocate Show Up Where the Conversation Is Beyond Conversation – What’s the ROI? Personal Brand vs. Corporate Brand
socialmediainnovation group © 2009 John McElhenney
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socialmediainnovation group © 2009 John McElhenney
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socialmediainnovation group © 2009 John McElhenney
Dell's Direct2Dell blog wrote, "Now's not the time to mince words, so let me just say it... we blew it.”
Dell also posted its own series of "confessions." Number one: "Ok, we goofed. We shouldn't have sent a notice. To my earlier point, we appreciate the reminder from the community. Point taken."
socialmediainnovation group © 2009 John McElhenney
Google has 72% of the search volume
Over 3X Yahoo!
Slam Dunk, Right?
socialmediainnovation group © 2009 John McElhenney
Google has 6.58% of the total web traffic
Less than 7%! Slam Dunk, Right?
Uh… No.
93.42% DON’T Google to get where they are going.
socialmediainnovation group © 2009 John McElhenney
Government
Business
Consumer International
socialmediainnovation group © 2009 John McElhenney
Government
Business
Consumer International
An Online Media Strategy Can Connect More Networks
The full range of services are interconnected
A client may need work in additional matters
socialmediainnovation group © 2009 John McElhenney
Government
Business
Consumer International
Lack of an Online Media Strategy Can Hurt You
Expertise stays isolated
CORE Competencies not Represented Collectively
Success in one area may not lead to broader awareness
socialmediainnovation group © 2009 John McElhenney
Organic Network Growth Strategic Network Growth
socialmediainnovation group © 2009 John McElhenney
Contribution
Reciprocity
Accumulation Value
Content
socialmediainnovation group © 2009 John McElhenney
Thank You
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© 2009 John McElhenney socialmediainnovation group
John McElhenney [email protected] http://uber.la
http://socialmediaandinnovation.com
