1. 10 Top Tips & Tricks forSocial Media Success orMaximise Your Use of Digital Media to Build Audiences, Consult, Campaign and Deliver Impact Josh Hoole Circuit Rider Development Manager, Communities 2.0

2. What well cover Overview of Social Media Plan Your Strategy Brand Your Elements Measure Your Success 3. Your Organisation Reality check Whats your organisations attitude totechnology? What is your leadership role? Who will drive any changes? Who will implement any changes? What support will you need? 4. Improve Your Online Presence - Why Your website is 1 in 270m Communicate efficiently to andwith your serviceusers/members/customers online Reach more people by going towhere they are Drive relevant traffic to yourwebsite Increase number ofmembers/followers/enquiries/sales 5. Social Media in the UK 2011 6. One Simple AimMobilise the right people to take the right action at the right time 7. Plan Your Strategy5 Things Your Strategy Needs1. Aligned to your business plan2. Knowledge of your audience3. Clear goals and measurements4. Great stories & lightweight media5. Integration 8. 5 Things Your Strategy NeedsAlign to Your Business Plan What is your mission What is your core business aim What are your core business objectives Communications plan? 9. 5 Things Your Strategy NeedsKnow Your Audience Where are they online What motivates them What do they like Learn from them/crowd source new ideas 10. 5 Things Your Strategy NeedsSet Goals and Measurements What KPIs are important to you SMART objectives Realistic and manageable targets Metrics spreadsheets to monitor progressMeasure, Measure, Measure 11. 5 Things Your Strategy NeedsSource Stories and Lightweight Media Who are your best story tellers What engaging photos can you use What great videos can you create What multimedia do you have What can your clients/customers bring tothe table? 12. 5 Things Your Strategy NeedsIntegrate Your Efforts Cut across all departments Interlinking between all online presence Link back to your website Consistent look & feel 13. Share This andFind Us On 14. Share This andFind Us On 15. Also think about What should your online presence achieve? What information is most important? Who is your audience and where are they? What are competitors / similar organisationsdoing? 16. PATCH Case Study1. Improved online marketing and improved website = increased donations2. Facebook & website to highlight items they are desperate for = more relevant donations3. No more need for a newsletter = reduced costs & more time4. General back-room tech support = increased efficiency 17. Brand It All Up Integrate your efforts Its your organisation, not YouTubes! Align look and feel across all tools Simple changes = large impact 18. Brand It All Up St Davids Penknife Club - Local Fundraisers 19. Measure, Measure, MeasureMeaningful Metrics Set realistic goalsMetric Measurementand a Measurement Grow Supporters# Newsletter subs, Create a Metrics List RSS Subscribersspreadsheet Increase BlogAverage # Gather, analyse, act comments comments/posts perpetual loop Visitors to stay Stick rate, average longer on site time on site Increase action# petition signatures 20. Measure, Measure, MeasureMeaningful Metrics Use Google Analytics to see whose Tweets link to you Keep track of traffic referrers using Google analytics Discover the big influencers who drive traffic to you? Track them and give them some love Bring them closer in Facebook Insights for FB activity and measuring audience TweetReach shows the, erm, reach of your tweets (!) 21. Measure, Measure, MeasureUseful Measurement Tools Bit.ly - Link shortener that tracks usage Google Alerts - Get emailed when people talk about you Socialmention.com - Real-time social media search and analysis search.twitter.com - Advanced twitter search twitterpowersearch.com - Multiple searches on one screen 22. Google Analytics 23. Google Analytics 24. Facebook Insights 25. TweetReach 26. So, Top 10 Tips1. Align SocMed 1. Unify your look & feel strategy to Business 2. Track and target Planreferrers2. Know your audience 3. Measure your impact3. Set Goals and4. Gather, analyse, act Measurement Metrics5. Adapt and be flexible4. Source stories & lightweight media5. Integrate your efforts 27. Any Questions? ? 28. clickconnectdiscover.org @ Communities2_0 @ jho34460845 474 8282