Social Media Success

Making Social Media Work for You

So…Let me tell you

a couple of stories

Let me tell you a story about whales

Freedom

Anahi

Kaimana

Kirei

Mister Splashy Pants

Enter…Social Media!!!

Let the voting Begin!!

70%

Vote for Mister Splashy Pants

Greenpeace.org

Final Vote119,367 votes

For Mister Splashy Pants

78%

Final Vote4,329 votes

For Kirei

3%

Mission Accomplished

Yay!!!Cool!!!

Chinese Style

Enter…Social Media!!!

Outside vs.

Inside Filtering

20 Years Later

Today in Media History

The largest increase in expressive capability

…In Human History

4 TIMES IN HISTORY

LAST 500 YEARS

The Printi ng Press

Two-way Communication

Recorded Media

Sound and Images Through The Air

Asymmetry Media that is good at creating conversations

is not good at creating groups

Media that is good at creates Groups is not good at creating conversations

Individual Conversations

Group Conversations

Going Digital

Information vs.

Coordination

Producers and

Consumers

All in One

No longer about the media …but how we want

to disseminate it

Level Playing Field

Be…

Don’t be Afraid to…

Alvin Toffler

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn. ”