SOCIAL MEDIA REVISITED

DAMIEN STEINER SMITHSOCIAL MEDIA CONSULTANT

GUERRILLA SOCIAL MEDIA

Guerrilla Who?

US Navy

Legal Insurance Sales

Founder Guerrilla Social Media Co-Organizer Social

Media @ the Beach Co-Founder Social

Media Club Virginia Beach

Web Results

Search Results

SEO for free

JUSTIN WILLIAMS

Justin Williams –Prosperity Mortgage Loan Officer Social Media Vision Founder Justified Lions Organizer Social

Media @ The Beach Social Media Club

Virginia Beach- Co-Founder

TINA MERRITT

Tina Merrit National Real Estate

Trainer Founder of Wolkia (Real

Estate Technology and Media Education)

Trump University Adviser and Blogger

NAR Realtor Technology Spotlight Award Winner

Think differently

About Social Media

Build online relationships

Expand your brand through

Word of Mouth

How Old is the Average Client?

The Core

39

AVERAGE AGE OF A FIRST TIME HOMEBUYER???

31

And Getting……… YOUNGER

MEDIAN AGE OF A REALTOR

52

Holding STEADY

WHAT REALLY MATTERS?

Techie Boomers Rock

Current Marketing

Embrace Change

Inevitable Change

The Selling Age is Over

Direct Selling

Direct Buying

New Business

I Need A Better Website

How Good is Your Website?

87% of home searches are done using the internet

Business Generated via personal website Generated Over 25%: 12% Generated Zero: 36%

Hit the Road

What is Social Media??

UNSELFISH Sharing of Information

Becoming More Efficient Communicators

Building MEANINGFUL and Efficient Relationships in an Online Environment

YES… UNSELFISH

COLLABORATION IS THE FUTURE

Meaningful… Listening

Meet Me--- Be Bilingual

Email is a Pain

Generation Y and Z do not use email

SPHERE OF INFLUENCE MARKETING

PEER GROUP MARKETING

YOU

friend friendcolleagu

e

colleague

friend

friendLoose

Associate

friend client

friend

client

YOUR ONLIN

E BRAND

Colleague

Friend

Random Person

Potential

Client

No More Cliches

Sphere

Everyone’s Doing it

What’s the Fuss??

WHY ARE PEOPLE SO SOCIAL?

3 Reasons to Get Social for Business

Connect With People

Share Information

Increase Online Exposure

What is Social Media 4 Real Estate

Sales Force ExpansionLong Term

Relationship Management

Customer ServiceBrand Management

Online Brand Components

SOCIAL PROFILE

S

BLOG

WEBSITE

Why Brand YOU?

Define your brand

Re-Define your brand

YOU ARE YOUR BRAND!!!!

People Buy from REALTORS and Agents, not Agencies

Branding is about recognition not about generating income

WHAT IS YOUR BRANDING STRATEGY??

Capturing Top of Mind

o You Talk about Businesso Sales, Specials, Happeningso New Lawso Buying Tipso Stories

o Friends Passively Observe o You End up in Top of Mind

o Their Friends Talk or Ask

o You Get a Referral

Old Friends = New Referrals

New Aged Customer Service

Reflect Your Values

Your Online Social Strategy is the Digital You

Your Personal Values Should Manifest in the Digital World

Be Genuine – If Not People will Detect it and you are DONE.

CONTENT IS ABOUT YOU

RELEVANT IS ABOUT THEM

What is Relevant Content?

Relevance Simplified

RELEVANCE IS THE MANIFESTATION OF CONTENT THAT IS

APPEALING TO THE AUDIENCE

The Law of Self Regulation

Almost - Everyone

+550 MILLION ACTIVE users

Who Needs a Computer?

25% of Users Go Mobile

Largest Demographic

People 35-49

Fastest Growing?

Women Over 55

FACEBOOK VS. GOOGLE

GOOGLE

Founded 1998

#1 Search Engine

FACEBOOK

Founded in 2003

In March 2010 Surpassed Google as #1 Most visited Site

Facebook Basics

Personal Social NetworkShare Your Life

Family Friends Hobbies Business

80/20 – ish Rule 80% Personal Content 20% Professional Content

Only 1 in 5 posts should be ‘hard sell’ business content i.e. Intro requests, Needs, Wants etc.

Facebook Must Do’s

Categorize Your Friends! Categorization simplifies

the usage of privacy filters

Set Privacy Filters to Your Comfort Level

ENGAGE OTHERS! Post comments on

friend’s updates People Share info

because they want to be acknowledged

Use the LIKE Button!

Facebook Don’ts

DO NOT SPAM Overposting Business Repeatedly Sharing

Games and Applications with Non-Users

Friend Random People Without a Greeting or Value Added Proposition (Friend Farming)

Repeatedly send Fan Page Suggestions to Friends

Facebook for Realtors

Twitter Basics

Personal Social Network with STRONG Business Potential

Efficiency is King 140 Characters isn’t much

80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop

Twitter Tips

@ = MENTION

@DAMIENSS

RT = RETWEET

RT @717REAL

# = HASHTAG

#HRVA

Twitter Don’ts

DO NOT SPAM Overposting Business

Connect Facebook to Twitter and Expect it to Run Itself

Don’t Friend Every Follower Spammers Bots Scammers Adult Entertainers

LinkedIn Basics

Professional Social Network

Your Professional Portfolio Experience Specialties Recommendations/

TestimonialsMore than just a

place to find work.

LinkedIn Tips

Have a 100% Complete Profile

Ensure that Multiple Email addresses are attached to your account

Seek Strategic Connections Weekly

Write Recommendations Weekly

What is a Blog?

A Blog is whatever YOU want it to be!

Your Blog is your perspective on life

Establish yourself as an Expert

Set yourself apart from the competition

Blog Why??

Blog to capture SEO There are THOUSANDS of

Online Searches, YOU want a piece of that

Blog about: Industry News Hobbies Local Events and News Business improvement

tips

Blog Where??

WORDPRESS.COM

Web Hosted Free Tons of

Plug-ins/Widgets.ORG

Software You Host (ex.

GoDaddy) More Customization More Plug-ins

Traffic is the Key

Your

Blog

Direct Invite

i.e. Biz Card

Social Sphere

Organic Searches

Website

Multimedia Strategy

Use Raw Flip Video to communicate with clients and to provide more effective follow-up with potential clients Email Messages to solid referrals in a video format Implement a Video strategy that includes employee and client spotlights, how-to’s and facility tours if permissible

HOOTSUITE

Updates Facebook, Twitter,

Linkedin, AND Wordpress.com

Scheduled updates to all social networks –tweets,

FB UpdatesUpdate Fan PagesFriend and Follower CategorizationNo Downloading

required

QUESTIONS?

DAMIEN STEINER SMITHGUERRILLA SOCIAL MEDIA757-748-6856Damien.smith@guerrillasocialmedia.comwww.guerrillasocialmedia.com