Social Media Mandate: The Dream Cabinet for Narendra Modi

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According to the buzz share analysis, we found: Arun Jaitley is the clear frontrunner to be India’s next Finance Minister. Sushma Swaraj leads the race to be the next Home Minister. General VK Singh is favored to be the Defence Minister. Other politicians who lead the race to secure a cabinet berth are Amit Shah, Subramanian Swamy and Ravi Shankar Prasad.

Transcript of Social Media Mandate: The Dream Cabinet for Narendra Modi

Page 1: Social Media Mandate: The Dream Cabinet for Narendra Modi

SOCIAL MEDIA BUZZ ANALYSIS

Dream Cabinet 2014

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Key Findings

• Arun Jaitley is the clear frontrunner to be India’s next Finance Minister.

• Sushma Swaraj leads the race to be the next Home Minister.

• General VK Singh is favored to be the Defence Minister. • Other politicians who lead the race to secure a cabinet

berth are Amit Shah, Subramanian Swamy and Ravi Shankar Prasad.

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Arun Jaitley 74%

Subramanian Swamy

14%

Arun Shourie 5%

Others 7%

Vote Share

Finance Minister

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Sushma Swaraj 24%

Amit Shah 21% Rajnath Singh

20%

Others 35%

Voteshare

Home Minister

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General VK Singh 52%

Rajnath Singh 17%

Others 31%

Vote Share

Defence Minister

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Arun Jaitley 47%

Sushma Swaraj 45%

Others 8%

Vote Share

Foreign Minister

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Arun Jaitley 66%

Ravi Shankar Prasad

13%

Others 21%

Vote Share

Law Minister

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Methodology

We collected more than 4000 tweets containing the term '#Dreamcabinet'. The time period was 16 May-19 May, 2014. After sorting out content which was not relevant (like jokes, questions etc), we narrowed down on tweets where there was a clear vote. Retweets were also included in our sample. The assumption is that if a person is retweeting a particular choice, this means he agrees with it.

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Simplify360 is the leading social business intelligence. Offerings include: • Social Marketing Suite for agencies • Social Contact Centre for BPOs • Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.

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