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Page 1: Social Media Mandate: The Dream Cabinet for Narendra Modi

SOCIAL MEDIA BUZZ ANALYSIS

Dream Cabinet 2014

Page 2: Social Media Mandate: The Dream Cabinet for Narendra Modi

Key Findings

• Arun Jaitley is the clear frontrunner to be India’s next Finance Minister.

• Sushma Swaraj leads the race to be the next Home Minister.

• General VK Singh is favored to be the Defence Minister. • Other politicians who lead the race to secure a cabinet

berth are Amit Shah, Subramanian Swamy and Ravi Shankar Prasad.

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Arun Jaitley 74%

Subramanian Swamy

14%

Arun Shourie 5%

Others 7%

Vote Share

Finance Minister

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Sushma Swaraj 24%

Amit Shah 21% Rajnath Singh

20%

Others 35%

Voteshare

Home Minister

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General VK Singh 52%

Rajnath Singh 17%

Others 31%

Vote Share

Defence Minister

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Arun Jaitley 47%

Sushma Swaraj 45%

Others 8%

Vote Share

Foreign Minister

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Arun Jaitley 66%

Ravi Shankar Prasad

13%

Others 21%

Vote Share

Law Minister

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Methodology

We collected more than 4000 tweets containing the term '#Dreamcabinet'. The time period was 16 May-19 May, 2014. After sorting out content which was not relevant (like jokes, questions etc), we narrowed down on tweets where there was a clear vote. Retweets were also included in our sample. The assumption is that if a person is retweeting a particular choice, this means he agrees with it.

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Social Business

Intelligence

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Simplify360 is the leading social business intelligence. Offerings include: • Social Marketing Suite for agencies • Social Contact Centre for BPOs • Social Command Centre for Enterprises We enable businesses to perform Online Reputation Management, Customer Service, Community Management, Social Media Research & Brand Auditing; Online Sales Lead Generation, and Consumer Sentiment Analysis.

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