Social Media Location based Search Marketing
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Transcript of Social Media Location based Search Marketing
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Local Business Marketing Using
Social Media Seminar
Manny SarmientoNew Media, New Marketing, Inc.
www.LocalDirectoriesMarketing.com
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Smartphones Usage
Between 2013 and 2017, mobile phone
penetration will rise from 61.1% to 69.4%
of the global population –
Source – emarketer.com Jan. 16, 2014
www.LocalDirectoriesMarketing.com
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Number of Smartphones in the U.S.
www.LocalDirectoriesMarketing.com
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Smartphones Rule!
Smartphones overtook regular phones in 2011Source: Nielsen Blog
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The Smartphones Stats
General Smartphone Usage:
• 81% browse the Internet, 77% search, 68% use an
app, and 48% watch videos on their smartphone
• 72% use their smartphones while consuming other
media, with a third while watching TV
• 93% of smartphone owners use their smartphones while
at home
Source: Google Mobile Ads Blog
www.LocalDirectoriesMarketing.com
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Mobile & Search Spend to
Reach $30 Billion
Strategy Analytics forecasts mobile and search spend to
reach nearly $30 billion globally by 2017.
Location-based search revenue will reach $6 billion by
2017. Therefore, the company predicts that more than 20
percent of mobile advertising will come through location-
based search in 2017.
- Mobile Marketer December 10, 2012
www.LocalDirectoriesMarketing.com
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Action Oriented Searchers
Mobile search is heavily used to find a wide variety of
information and to navigate the mobile Internet.
• Search engine websites are the most visited websites with
77% of smartphone users citing this, followed by social
networking, retail and video sharing websites
• Nine out of ten smartphone searches results in an
action (purchasing, visiting a business, etc.)
• 24% recommended a brand or product to others as a result
of a smartphone search
Source: Google Mobile Ads Blog
www.LocalDirectoriesMarketing.com
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Location-Based Check In
• Check In Sites
What is Location-based Service?
• Why People Check In?
Tell their friends
Record their LBS History
Win Rewards
• Who’s Checking In?
Source: www.emarketer.com/Article.aspx?R=1008410
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Foursquare, Facebook
Places, Google Places,
Twitter?
www.LocalDirectoriesMarketing.com
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Location-Based Check In
• Why Use LBS
Powerful Word of Mouth or Word or Web
Builds Loyalty
Builds the “Tribe”
It’s Cool!
• How to Use LBS
Setup Accounts
Claim Your venue
Advertise Your Specials
Engage and Embrace Check In Users
www.LocalDirectoriesMarketing.com
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Foursquare
• Foursquare APP
Smartphone Application
The Check In Game
Earn Points and Badges
• Fastest Growing Geolocation Service
45 Million Registered Users
Setup Your Account
Stickers on Your Door, Windows & Register
Add Your Specials and Keep them fresh
Respect the “Mayor”
Check Your Venue Stats
www.LocalDirectoriesMarketing.com
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Facebook Places (Check In)
• Facebook Places
Smartphone Application
1 Billion Users
Users “Check In”, “Share” and Earn Badges
Quickly Challenging Foursquare
www.LocalDirectoriesMarketing.com
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Other Check In Sites
• Yelp
Not Just Ratings and Reviews
Check Ins and Reviews
• WHERE
Fast Growing on the East Coast
Wide Range of Services
Growing in Popularity
www.LocalDirectoriesMarketing.com
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Mobile Site Optimization
• “Objects in the Mirror…”
• Make Sure that Your Site is Optimized for Mobile
• WordPress is SEO & Mobile Friendly
• View Your Site on Different Smartphones & Pads
• Google Sites Mobile Landing Pages
www.LocalDirectoriesMarketing.com
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QR Code Me!• QR Codes Usage
Menus, Entrance, Business Cards, Print Ads, Web Site
• Call Me, PDFs, Promotions, Coupons, Web Site
(Demonstration - QR Code Sample on Screen)
• QR Codes are Going Everywhere
Get Hip, Get With It!
Get Your QR Code Now!
• Free QR Code Generators
http://www.qrstuff.com/
http://qrcode.kaywa.com/
http://goqr.me/
• QR Code Reader for Smartphones
Free at Your App Store
www.LocalDirectoriesMarketing.com
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Reviews & Ratings Sites
• Claim Your Listing on All Sites
People Can Review Even if You Don’t Claim
• Monitor Your Listings
• What to Do About Bad Reviews?
Avoid them! Be Remarkable!
Respond, Repair, Report, Thank Them
• What to Do About Good Reviews?
Respond, Thank Them, Use It
www.LocalDirectoriesMarketing.com
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Reviews & Ratings Sites• Yelp
You Better Be Great!
50 Million Unique Visitors
Removes Good Reviews
• Urbanspoon
• CitySearch
Best Know Site
75,000 Businesses
• Google+ Places
Displays Yelp and CitySearch Reviews
Shows on Google Maps and Top of SERPs
Optimize for Google Search
Claim, Complete, Photos, Videos, Hours, Reviews
Purchase Google Boost Ads
Google.com/places
• Restaurantica.com
• Zagat.com
• Gayot.com www.LocalDirectoriesMarketing.com
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Local Directories
www.LocalDirectoriesMarketing.com
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Customer Loyalty
Programs• Customer Loyalty Programs
Capture, LVC (Lifetime Value of a Customer)
Bring them Back and Keep Them!
• The Goldfish in the Bowl
GetPerka.com $$
Loyalty Punch Cards on Your SmartPhone
Email Marketing
Timely, Informative, TOMA, the “Tribe”
Excellent, Overlooked Tool
Social Media Databases
Loyalty Comes from Being “Remarkable”
Remarkable: Worth Making a Remark About
Customer Evangelists
www.LocalDirectoriesMarketing.com
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Get Listed on 50+
Search Engines
1. Check Your Local Directories Listings
2. Fix Your Listings
3. Optimize Your Listings
4. Synchronize Your Listings
5. Dominate SEO (Search Engines)
6. Demo
www.LocalDirectoriesMarketing.com
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Daily Deals for Profit
1. Revenue Sharing
2. Make Deal Impactful
3. Collect Customer Information
4. Provide 5 Star Customer Service
5. Train Your Staff
6. Measure R.O.I. Pf/Exp = ROI
7. New Era of Daily Deals Sites Bluespot Deals
How to Use Daily Deals Correctly
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New Marketing
• “Permission Marketing”
The “Tribe”
G.A.S.
• Being Remarkable
• Conventional Media
• New Media (Social Media Marketing)
Not Going Away!
• Web Interaction: C.C.E.
www.LocalDirectoriesMarketing.com
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Social Media and LBS
Strategies
• Social Media Domination
• Build Large Number of Profiles
• Build Relationships
G.A.S.
• Create T.O.M.A.
• Positioning
• “Expert” Perception
www.LocalDirectoriesMarketing.com
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Social Media and LBS
Strategies• Social Networking
Facebook, LinkedIn, Twitter, Google+
• Social Bookmarking
Delicious, Digg, StumbleUpon, others
• Social Media Press Releases
Fast Indexing, SEO
• Blogging
Fast Indexing, “Expert”, SEO
• Articles
• Local Directories
Hundreds – Search Engine Friendly
www.LocalDirectoriesMarketing.com
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SMM & LBS Video
Strategies
• YouTube and Video
#2 Search Engine
#3 Most Trafficked Site
A “Must” for New Media
• Dozens of other Video Sites
Vimeo, Veoh, Metacafe, etc
www.LocalDirectoriesMarketing.com
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A Note About Facebook
• Facebook is Not C.C.E. Friendly!
• Put Facebook Business Pages in
an iFrame
• Connect Facebook to other Local
Social Media. E.g. Foursquare
www.LocalDirectoriesMarketing.com
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Social SEO / SMM
Social Media Marketing is
Really about SEO
www.LocalDirectoriesMarketing.com
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The New SEO
• Search Engine Optimization (SEO)
SEO Rules Have Changed
Easier to Appear High on SERPS
Social SEO + New SEO
Can Eliminate PPC Expense
Optimize Before SMM or LBS
• DIY-SEO (Do-It-Yourself)
www.LocalDirectoriesMarketing.com
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SEO New Media Trend
Optimized Microsites
www.LocalDirectoriesMarketing.com
www.WordPressTrainingAndClasses.com
www.QuickBooksTrainingCourses.com
www.QuickBooksEnEspanolMiami.com
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Three Active Points of a
Website1. Call to Action
Tell Me What to do Next
2. Capture
Who’s Visiting Your Web Site?
Who’s Visiting Your Business?
3. Engagement
The New Buzz Word
Competitor Killer
www.LocalDirectoriesMarketing.com
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Set Up Your Facebook Place
• Remember to take the NAP
• Select “Local Business”
• Optimize the Page – SEO / Keywords
• Brand the Page with Cover Image and Profile
Image
• Constant Optimization for Better Results
• Facebook Business Page Management $99 per
Month
www.BusinessPageManagement.com
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Why You Need LBS and
Social Media?
• The New Marketing Strategies
• The Differentiator
• Without LBS and SMM You Are
the Gazelle
www.LocalDirectoriesMarketing.com
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Why You Need LBS and
Social Media?
• Massive Reach with Minimal Budget
• It’s Not a Fad
• Create Massive Amount of New Clients
• Creates Loyalty
• Creates Top of Mind & Keeps Customers
Loyal
• Creates Customer Evangelists
• SEO Value – You Will Get Found on
www.LocalDirectoriesMarketing.com
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What Happens if You Don’t Implement
Location-based Search and Social Media
Marketing Strategies?
• Everything is Going Local
• Your Competitor Will Leave You Behind
• Your Business Growth Will Stagnate
• You Will Probably Not be Around in 2 Years
www.LocalDirectoriesMarketing.com
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What Must You do Now!
• Learn Social Media, Including Location-based Search
• Hire a Social Media Marketing Communities Manager or
Professional Company
• Make Your Website LBS and SEO Friendly
• Create a Social Media and Location-based Strategy
• Implement A “Shock and Awe” Social Media and Social
Bookmarking Campaign
• Claim Your Listings in the All Major Review Sites, Check In
Services and Local Directories
• Create Complete Profiles and Add Specials and Coupons
• Create a Capture Campaign and TOMA Strategy
• Implement a “Remarkable” Customer Service Philosophy
• Announce Your “New Media” Efforts through Your Store and
Websites
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New Media, New Marketing, Inc.
• Social Media Marketing, SEO and
Location-based Search Services.
• Real, Up-to-date, Practical Social
Media Education, Outsourcing and
Consulting
• Ready Right Now to Help You Grow
Your Business!
www.LocalDirectoriesMarketing.com
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New Media, New
Marketing, Inc.
Thank You!
Manny Sarmiento
www.LocalDirectoriesMarketing.com