Location based marketing
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Transcript of Location based marketing
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Marketing
@toppercool
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Introduce to Location based services
• It’s not the new thing
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Modern Location based services technology
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How location based service workGPS GPS • Massive drain battery• Enable fake check-in • Fail indoor and urban areas• Not portable , most other non phone device• Slow search signal
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Cell – Tower TriangulationCell – Tower Triangulation
• Work with any phone • Accuracy depending on number of cell tower in areas• Not portable to other non phone devices• Requires carrier subcription
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Wi-fi hotspot locator
• 10-30 m. location granularity• Fail while moving • No global standard
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How location Based service worked
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Type of LBS
1. Geo – Location Based service
• Google map • Google hotpot • Bing Map ( by Microsoft)
2. Location Based gaming
• Foursquare • Gowalla (Shutdown service in Jan.2012)• SCVNGR
3. Location based social network
• Path• Quipster• Google latitude
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• Royalty building tools• Pull nearby customer• Discovery and sharing • Driven sell or in store traffic• Customer monitoring Physically , comment in real-time • Geo-location your business in online map service
• People value privacy
• People are beginning to experience ‘check-in fatigue• Little number of user comparing with other SM• Limited for some user
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Demographic of Location based service user Demographic of Location based service user
Big spender
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Perfect Match for your business Perfect Match for your business
Suite for any business Integrate with Google search result integrated with Google Place
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Google Places
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What is foursquare What is foursquare
• Geo-location based gaming• No.1 in Check-in service • Approximately 15 M. user in Thailand +200k. • Merchants dashboard • Business Platform ready
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With Foursquare
Claim your venueDo promotion
Business dashboard
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Location Based Marketing Tactic
1. Check-in
4. Map
2. Rewards
3. Search nearby
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for bizWhy foursquare
• More than +200k. user in Thailand• Merchants dashboard • Business Platform ready • it’s Fun
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How to get start
- Register on fouresquare.com- Add your places /business to 4Sq. - Claim your venue- Create special
• Check-In Special• Loyalty Special • Mayor special
- Use dashboard analytics
Brick and mortar
Brand
-Register on fouresquare.com- Create Brand Page - Recommend - Integrate with website or social media - Get follower
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The 5 I’s Process
clear objectives, and LBM tools
create your place claiming venue
Rewards your customer Bring new customer Retain existing customer
Promote to fan , follower , customer
Analytic data Demographic visitor
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LBM framework 7 F’s Model
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Location based marketing case study
- Drive sell / increase store traffic
- Loyalty program
- Mayor special
- How Branding with foursquare
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Foot Traffic boost up 33 % on 4SQ. day
• Campaign take advantage in 4 Sq. 16/4• Free 100 gift card 5 $ and 10 $ for dinner • Campaign spend 1000 $ • 50 Blog article and 600,000 new Fan and follower
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• Lot of rewards 10,000 Pillow • Very easy to join only 1 Check in• 20 Specific branch • Long enough period February 11, - February 28, 2011• Brand awareness • Go viral Talk of the town
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• Event Promoting • Draw prospect to selling space • Awards to exiting customer to make Loyalty• Increase Fan or Follow in other social media
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• Mayor special offer• Specific Location • Continuing program
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Foursquare special
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Anatomy of foursquare brand page
cover banner
Brand infoFollower
Photos
Brand TIPs
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Monitoring Tips from your visitor
free customer survey from real customer