Location Based Marketing & Behavioral Marketing Automation
description
Transcript of Location Based Marketing & Behavioral Marketing Automation
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Location Based Marketing & Behavioral Marketing
Automation
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2 Batch & Blast Registrations & Invites
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3 Behavior-driven, Rules-Based Automated Marketing
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Manual
Automated
Response Rates / Engagement
Mark
eti
ng
So
ph
isti
cati
on
Behavior-based
Messages
(Multi-Track)
Time-based Messages
(Drip, Simple Nurture)
Targeted Mailings based on Segmentation
Mass Mailing to a broad database (E-blasts, Batch & Blast)
Broadcast to Behavior Bto1
Individual
Messages
Behavioral
Triggered Email
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Profile Data
Relational Data
Behavioral
Data
Email Email
ESP BMA
Where are you Relevant?
Web
Forms Social
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Related
Data
Bto1 CRM Data
Product Data
Customer Service Shopping Cart
Data
Automated, Individualized Communications
Website
Behavior
Behavior Individual Timing
Demographics
Event Data
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25M
850M 250+M
Not a fad…but a way of life…
100M
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Q4 2010
Smartphone Sales Pass PC Sales
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100+ Million Tablets Expected to Sell in
2012
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25 billion downloaded by 2015
Juniper Research
Mobile Apps are Exploding
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Mobile & Social are Converging
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Foursquare Adding 1 Million Users a
Month
Now 20MM
Over 3 million check-ins per day
500,000 using the Merchant Platform
also has
350MM
Mobile users
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We call this “mocial”
mobile + social + local + email
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Mocial
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Social
Mobile Local
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Tracking Social Leads: Facebook
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Dedicated Form per Adword
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Social Sharing
Demo
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Going Mobile / Screensize-apalooza
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Where is Your Email Being Read?
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Old mouse New mouse
The New Design Challenge
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Know Your Audience
Source: Unica Corporation/Pivotal Veracity
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Mobile
64% higher
CTR
Regular
A/B test sent
to frequent
mobile
openers
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Measureable
Contests!
Location-Based
Offers
Put some Punch in your Trade Show Metrics!
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Event Data Collection via iPad
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QR Codes to Email Opt-in
• Printed collateral
• Tradeshow booth
• Signage
• TV
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Loyalty
Check-in Marketing Opportunities
Local Offers Sweepstakes Twitter
Messaging
Email Marketing
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Opt-Ins Increase Email Signups
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Sweepstakes & Scavenger Hunts
Run sweepstakes and scavenger hunts based on when someone checks in
to a location with Foursquare or Facebook
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Sweepstakes Sign-Up
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Confirmation
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Participants Check-In
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Don’t be afraid to jump in
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