Social Media Landscape of Aruba - Key Facebook Stats (Feb 2015)
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Transcript of Social Media Landscape of Aruba - Key Facebook Stats (Feb 2015)
1 EDWARD M. ERASMUS, MA | ARUBA, FEBRUARY 2015
FACEBOOK: KEY USERS STATS
SOCIAL MEDIA LANDSCAPE OF ARUBA
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has now overtaken pornography
as the #1 activity on the web
Social Networking….
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Social Media Advertising
• SM ads up 40% worldwide in 2014
• Mobile SM ads will surpass non-
mobile spend by the end of 2015
• US social-media ad spending will top
$8.5 billion this year and will grow
rapidly through 2018
Source: businessinsider.com
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Continues to play a pivotal role in
Social Media Advertising
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(Source: Leverage. Social media image via Shutterstock.)
Key statistical data of different social platforms
Copyright © 2015 by E.M. Erasmus. All rights reserved.
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Sharing some new features…
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NEW COOL FACEBOOK FEATURES 2015
• Featured Video on Facebook Page
• Call to Action button on Facebook Page
• Buying and Selling feature in Groups
Copyright © 2015 by E.M. Erasmus. All rights reserved.
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FEATURED VIDEO
Copyright © 2015 by E.M. Erasmus. All rights reserved.
Setting up a featured video is a very easy process. Just navigate to the ‘Videos’ section of the page. Click on the link to see the new set-up. To add a featured video, click on the link to the right. Here, you can either select an existing video, or upload a new file in the ‘Add Video’ section. Alternatively, you can just click on the 'Feature this Video' button that now appears under each video.
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CALL-TO-ACTION BUTTON
Copyright © 2015 by E.M. Erasmus. All rights reserved.
Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page. The seven calls to action available are: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, Watch Video
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BUY AND SELL FEATURE IN GROUPS
Copyright © 2015 by E.M. Erasmus. All rights reserved.
For Sale Group members can now choose the Sell feature when creating a post. You can add a description to what you’re selling, include a price and set a pick-up/delivery location.
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So here they are…
Key stats of Facebook users in Aruba
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Active Users in Aruba
• Currently Aruba has over 68,000 active users*
on Facebook (February 2015).
• Steady increase in Facebook Pages (mostly
businesses).
• Growing use of Facebook ads by Facebook
pages.
*An active user is someone who during the past 30 days has visited Facebook.com
and logged-in (or has been logged in) and who has taken an action with a
Facebook feature (e.g. clicked ‘like’, etc…).
Copyright © 2015 by E.M. Erasmus. All rights reserved.
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Active Users in Aruba (continued)
Copyright © 2015 by E.M. Erasmus. All rights reserved.
Active users for country Aruba by social platform
Sources: Facebook, LinkedIn and Twitter
Facebook is by far the most popular Social networking platform in Aruba
Source: Facebook
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Age and Gender of Facebook Users
53% Active female users 47% Active male users
Source: Facebook
Copyright © 2015 by E.M. Erasmus. All rights reserved.
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Relationship status
38% of users have reported to be single.
Source: Facebook
Copyright © 2015 by E.M. Erasmus. All rights reserved.
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Use of Device to Access Facebook
(over the past 30 days)
50% of users access Facebook using mobile and desktop devices interchangeably.
Source: Facebook
Copyright © 2015 by E.M. Erasmus. All rights reserved.
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Facebook Access by Primary Device
(over the past 30 days)
83% of users access Facebook using a mobile device only. 48% of users access Facebook using Android (mobile) platform.
Source: Facebook
Copyright © 2015 by E.M. Erasmus. All rights reserved.
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Industries Where Users Work (top 10)
Copyright © 2015 by E.M. Erasmus. All rights reserved.
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Frequency of Activities (The number of times the users performed these actions on Facebook)
Copyright © 2015 by E.M. Erasmus. All rights reserved.
The median user liked an average of 18 Facebook pages. The average user liked 10 posts, posted 6 comments and clicked on 8 ads during the last 30 days (average data per user).
Source: Facebook
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Leading Pages with Most Likes
Copyright © 2015 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com
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Top 10 Pages with Most Likes
Copyright © 2015 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com
26 Copyright © 2015 by E.M. Erasmus. All rights reserved.
Source: SocialBakers.com
Fastest Growing Pages
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Shopping/retail category leaders
Copyright © 2015 by E.M. Erasmus. All rights reserved.
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Local business category leaders
Copyright © 2015 by E.M. Erasmus. All rights reserved.
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Telecommunication category leaders
Copyright © 2015 by E.M. Erasmus. All rights reserved.
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More SM stats will be available soon…
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Edward M. Erasmus, MA
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Blog: http://edwardmerasmus.wordpress.com