Using Facebook to Connect With Customers€¦ · More Facebook Stats More than 400 million active...
Transcript of Using Facebook to Connect With Customers€¦ · More Facebook Stats More than 400 million active...
Using Facebook to Connect With Customers
Outline Questions from Librarians
Introduction to Facebook
Uses for Facebook
Summary / Conclusions
Q&A Throughout
What is Social Networking? A way to connect with friends, family and
colleagues online
Websites that help connect you with people with similar interests to you
Online tools that keep connected to your customers and patron base
Keyword: CONNECT
Why Social Networking?
It’s where your patrons are
One place to keep all contacts
Email is not as popular as it used to be
A new way to deliver news and information
Social Networks & Your Patrons Social Network Stats from PEW (Jan 2009)
75% of online adults 18-24 have a profile on a social network site
57% of online adults 25-34 have a profile on a social network
30% of online adults 35-44 have one
19% of online 45 to 54 year olds have a profile
10% of online 55 to 64 year olds have a profile 7% of online adults 65 and older have a profile
http://www.pewinternet.org/PPF/r/272/report_display.asp
Why Facebook? Outreach opportunities
Virtual networking with librarians
Advertising opportunities
Your patrons are there! (or will be soon)
Facebook & Your Patrons Facebook reached
an important milestone for the week ending March 13, 2010 and surpassed Google in the US to become the most visited website for the week.
http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html
Facebook & Your Patrons
http://siteanalytics.compete.com/facebook.com+google.com/
More Facebook Stats More than 400 million active users1
Facebook is the 4th most-trafficked site in the world2
More than 35 million users update their status each day, 60 million total status updates are posted daily1
More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week1
The fastest growing demographic is those 55 years and older3
Over 1 million developers & entrepreneurs in 180 countries4
1. http://www.facebook.com/press/info.php?statistics 2. http://techcrunch.com/2009/08/04/facebook-is-now-the-fourth-largest-site-in-the-world/ 3. http://mashable.com/2009/07/07/facebook-users-older/ 4. http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/ * http://mashable.com/2010/04/05/facebook-us-infographic/
Your Library on Facebook
Your Library on Facebook
Your Group on Facebook
Your Group on Facebook
Facebook Applications
http://www.facebook.com/apps/application.php?id=7644880307
Facebook Applications
http://www.facebook.com/apps/application.php?id=2412474777
Facebook Applications
http://www.facebook.com/search/?flt=1&q=libguides&o=128
Facebook Applications
http://www.facebook.com/apps/application.php?id=4949752878 http://wiki.developers.facebook.com/index.php/FBML http://dropthedigibomb.com/2009/an-introduction-to-facebook-page-development-and-fbmlfacebook-markup-language/
Let’s See It In Action http://facebook.com
Do it Yourself
Do it Yourself Login to your account
www.web2learning.net/facebook-101/signing-up
Update Your Profile www.web2learning.net/facebook-101/signing-up
Find Friends www.web2learning.net/facebook-101/friends-and-groups
Set up your privacy www.web2learning.net/facebook-101/settings
Guide to the Facebook Homepage: http://www.facebook.com/#!/sitetour/homepage.php
Do it Yourself (cont.)
Create your Library Page www.facebook.com/pages/create.php www.web2learning.net/facebook-101/creating-a-page
Publicizing Your Page www.web2learning.net/facebook-101/publicizing-your-page
Find Applications www.web2learning.net/facebook-101/applications
Keep Up With It Once you have a page you have to keep up with it if
you’re going to reach your intended audience: Post regular status updates Interact with visitors in the comments of status
updates
Point to stuff that’s happening in the library Regularly add photos and videos
Use Facebook’s Events feature to list events.
In short – humanize your library page on Facebook!
Learn More: http://www.davidleeking.com/2010/02/09/humanizing-your-facebook-pages/
Facebook Privacy Facebook Privacy Guide
http://www.facebook.com/privacy/explanation.php
10 Privacy Settings Every Facebook User Should Know http://www.allfacebook.com/2009/02/facebook-privacy/
Protect Your Privacy Opt Out of Facebook’s New Instant Personalization http://librarianbyday.net/2010/04/protect-your-privacy-opt-out-of-facebooks-new-instant-personalization-yes-you-have-to-opt-out/
10 Things You Need To Know About Today’s Facebook Privacy Changes http://www.allfacebook.com/2010/05/facebook-privacy-must-know/
Reading List IT Professional says “No” & Phil Bradley Responds
http://tametheweb.com/2008/11/01/phil-bradleys-thoughts/
Create a Facebook App for your Library http://bringitonhome.pbwiki.com/Facebook-applications
Using Facebook for Your Nonprofit http://www.techsoup.org/community/facebook/index.cfm
Reading List Our Library Facebook page
http://chrisbourg.wordpress.com/2008/10/16/our-library-facebook-page/
Facebook Pages v. Facebook Groups: What’s the Difference? http://mashable.com/2009/05/27/facebook-page-vs-group/
Facebook as a Library Tool http://www.ala.org/ala/mgrps/divs/acrl/publications/crljournal/preprints/crl-088.pdf
Thank You
Nicole C. Engard [email protected]
Slides: http://web2learning.net > click Publications & Presentations