Using Facebook to Connect With Customers€¦ · More Facebook Stats More than 400 million active...

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Using Facebook to Connect With Customers

Transcript of Using Facebook to Connect With Customers€¦ · More Facebook Stats More than 400 million active...

Page 1: Using Facebook to Connect With Customers€¦ · More Facebook Stats More than 400 million active users1 Facebook is the 4th most-trafficked site in the world2 More than 35 million

Using Facebook to Connect With Customers

Page 2: Using Facebook to Connect With Customers€¦ · More Facebook Stats More than 400 million active users1 Facebook is the 4th most-trafficked site in the world2 More than 35 million

Outline  Questions from Librarians

 Introduction to Facebook

 Uses for Facebook

 Summary / Conclusions

 Q&A Throughout

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What is Social Networking?   A way to connect with friends, family and

colleagues online

  Websites that help connect you with people with similar interests to you

  Online tools that keep connected to your customers and patron base

 Keyword: CONNECT

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Why Social Networking?

  It’s where your patrons are

  One place to keep all contacts

  Email is not as popular as it used to be

  A new way to deliver news and information

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Social Networks & Your Patrons   Social Network Stats from PEW (Jan 2009)

  75% of online adults 18-24 have a profile on a social network site

  57% of online adults 25-34 have a profile on a social network

  30% of online adults 35-44 have one

  19% of online 45 to 54 year olds have a profile

  10% of online 55 to 64 year olds have a profile   7% of online adults 65 and older have a profile

http://www.pewinternet.org/PPF/r/272/report_display.asp

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Why Facebook?   Outreach opportunities

  Virtual networking with librarians

  Advertising opportunities

 Your patrons are there! (or will be soon)

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Facebook & Your Patrons   Facebook reached

an important milestone for the week ending March 13, 2010 and surpassed Google in the US to become the most visited website for the week.

http://weblogs.hitwise.com/heather-dougherty/2010/03/facebook_reaches_top_ranking_i.html

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Facebook & Your Patrons

http://siteanalytics.compete.com/facebook.com+google.com/

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More Facebook Stats   More than 400 million active users1

  Facebook is the 4th most-trafficked site in the world2

  More than 35 million users update their status each day, 60 million total status updates are posted daily1

  More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week1

  The fastest growing demographic is those 55 years and older3

  Over 1 million developers & entrepreneurs in 180 countries4

1.  http://www.facebook.com/press/info.php?statistics 2.  http://techcrunch.com/2009/08/04/facebook-is-now-the-fourth-largest-site-in-the-world/ 3.  http://mashable.com/2009/07/07/facebook-users-older/ 4.  http://www.website-monitoring.com/blog/2010/03/17/facebook-facts-and-figures-history-statistics/ * http://mashable.com/2010/04/05/facebook-us-infographic/

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Your Library on Facebook

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Your Library on Facebook

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Your Group on Facebook

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Your Group on Facebook

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Facebook Applications

http://www.facebook.com/apps/application.php?id=7644880307

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Facebook Applications

http://www.facebook.com/apps/application.php?id=2412474777

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Facebook Applications

http://www.facebook.com/search/?flt=1&q=libguides&o=128

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Facebook Applications

http://www.facebook.com/apps/application.php?id=4949752878 http://wiki.developers.facebook.com/index.php/FBML http://dropthedigibomb.com/2009/an-introduction-to-facebook-page-development-and-fbmlfacebook-markup-language/

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Let’s See It In Action http://facebook.com

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Do it Yourself

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Do it Yourself   Login to your account

  www.web2learning.net/facebook-101/signing-up

  Update Your Profile   www.web2learning.net/facebook-101/signing-up

  Find Friends   www.web2learning.net/facebook-101/friends-and-groups

  Set up your privacy   www.web2learning.net/facebook-101/settings

Guide to the Facebook Homepage: http://www.facebook.com/#!/sitetour/homepage.php

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Do it Yourself (cont.)

  Create your Library Page   www.facebook.com/pages/create.php   www.web2learning.net/facebook-101/creating-a-page

  Publicizing Your Page   www.web2learning.net/facebook-101/publicizing-your-page

  Find Applications   www.web2learning.net/facebook-101/applications

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Keep Up With It   Once you have a page you have to keep up with it if

you’re going to reach your intended audience:   Post regular status updates   Interact with visitors in the comments of status

updates

  Point to stuff that’s happening in the library   Regularly add photos and videos

  Use Facebook’s Events feature to list events.

  In short – humanize your library page on Facebook!

Learn More: http://www.davidleeking.com/2010/02/09/humanizing-your-facebook-pages/

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Facebook Privacy   Facebook Privacy Guide

http://www.facebook.com/privacy/explanation.php

  10 Privacy Settings Every Facebook User Should Know http://www.allfacebook.com/2009/02/facebook-privacy/

  Protect Your Privacy Opt Out of Facebook’s New Instant Personalization http://librarianbyday.net/2010/04/protect-your-privacy-opt-out-of-facebooks-new-instant-personalization-yes-you-have-to-opt-out/

  10 Things You Need To Know About Today’s Facebook Privacy Changes http://www.allfacebook.com/2010/05/facebook-privacy-must-know/

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Reading List   IT Professional says “No” & Phil Bradley Responds

http://tametheweb.com/2008/11/01/phil-bradleys-thoughts/

  Create a Facebook App for your Library http://bringitonhome.pbwiki.com/Facebook-applications

  Using Facebook for Your Nonprofit http://www.techsoup.org/community/facebook/index.cfm

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Reading List   Our Library Facebook page

http://chrisbourg.wordpress.com/2008/10/16/our-library-facebook-page/

  Facebook Pages v. Facebook Groups: What’s the Difference? http://mashable.com/2009/05/27/facebook-page-vs-group/

  Facebook as a Library Tool http://www.ala.org/ala/mgrps/divs/acrl/publications/crljournal/preprints/crl-088.pdf

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Thank You

Nicole C. Engard [email protected]

Slides: http://web2learning.net > click Publications & Presentations