Facebook latin america stats august 2012
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Transcript of Facebook latin america stats august 2012
Regional Snapshot Select Latin American Countries
August 2012
Facebook Latin America Audience of select countries*
ACTIVE USERS WHO RETURN DAILY IN THESE COUNTRIES
Source: Facebook Internal Data, August 2012 *Argentina, Brazil, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Mexico, Peru , Venezuela
165 MILLION ACTIVE USERS
69 MILLION MOBILE USERS
MEN WOMEN
AGE
13-17
18-24
25-34
35-44
45-54
55+
50% 5o%
21%
33%
25%
12%
6%
3%
AVERAGE NUMBER OF FRIENDS
252
48%
RETURN
DAILY
Stories Shared Each Month Latin America country selection*
Source: Facebook Internal Data, August 2012 *Argentina, Brazil, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Mexico, Peru , Venezuela
5 7 MILLION
863 MILLION
1.2 BILLION BILLION
12.9 BILLION
6.9 BILLION
6.6 BILLION
2.1
VIDEO UPLOADS
CHECK-INS WALL POSTS
STATUS UPDATES
PHOTO UPLOADS
MESSAGES COMMENTS LIKES
MILLION
Facebook Consumption vs. Other Sites Latin America country selection*
Average time spent per month (hours)
Average ages viewed per month
Source: ComScore & Nielsen Data, August 2012 *Argentina, Brazil, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Mexico, Peru , Venezuela
** Does not include data for Brazil
08:08 747
02:58 120
03:54 312
00:28 35
Microsoft Sites
Google Sites
Yahoo!
Brazil
August 2012
MALE FEMALE
Facebook Audience Brazil
57 MILLION ACTIVE USERS
20 MILLION
MOBILE USERS
51%
BRAZIL ACTIVE FACEBOOK USERS RETURNING DAILY
AGES
13-17
18-24
25-34
35-44
45-54
55+
46% 54%
Source: Facebook Internal Data, Aug 2012
AVG. NUMBER OF FRIENDS
250
15%
32%
28%
14%
7%
4%
Stories Shared Each Month Brazil
Source: Facebook Internal Data, Aug 2012
1 2 MILLION
235 MILLION
438 MILLION MILLION
3.7 BILLION
2.2 BILLION
1.4 BILLION
777
VIDEO UPLOADS
CHECK-INS WALL POSTS
STATUS UPDATES
PHOTO UPLOADS
MESSAGES COMMENTS LIKES
MILLION
Facebook Consumption vs. Other Sites Brazil
Time spent per month (hours)
Pages viewed per month
07:12 830
04:01 163
03:40 332
01:30 122
Microsoft Sites
Google Sites
UOL
Source: Nielsen BR Data, Aug 2012
Mexico
August 2012
MEN WOMEN
Facebook Mexico Audience
40 MILLION ACTIVE USERS
22 MILLION MOBILE USERS
ACTIVE USERS WHO RETURN DAILY IN MEXICO
AGE
13-17
18-24
25-34
35-44
45-54
55+
50% 5o%
Fonte: Facebook Internal Data, August 2012
23%
34%
25%
12%
4%
3%
AVERAGE NUMBER OF FRIENDS
223
51%
RETURN
DAILY
Stories Shared Each Month Mexico
Source: Facebook Internal Data, August 2012
2 2 MILLION
237 MILLION
338 MILLION MILLION
4 BILLION
2.2 BILLION
3 BILLION
469
VIDEO UPLOADS
CHECK-INS WALL POSTS
STATUS UPDATES
PHOTO UPLOADS
MESSAGES COMMENTS LIKES
MILLION
Facebook Consumption vs. Other Sites Mexico
Time spent per month (hours)
Pages viewed per month
08:25 733
02:52 119
04:06 314
00:33 39
Microsoft Sites
Google Sites
Yahoo!
Source: ComScore Mexico Data, August 2012
Argentina
August 2012
MEN WOMEN
Facebook Argentina Audience
21 MILLION ACTIVE USERS
9 MILLION MOBILE USERS
AGE
13-17
18-24
25-34
35-44
45-54
55+
48% 52%
Fonte: Facebook Internal Data, Aug 2012
18%
28%
26%
15%
8%
6%
AVERAGE NUMBER OF FRIENDS
307
58% RETURN
DAILY
ACTIVE USERS THAT RETURN DAILY IN ARGENTINA
Stories Shared Each Month Argentina
Source: Facebook Internal Data, Aug 2012
893 177 THOUSAND
143 MILLION
142 MILLION MILLION
2.1 BILLION
850 MILLION
682 MILLION
288
VIDEO UPLOADS
CHECK-INS WALL POSTS
STATUS UPDATES
PHOTO UPLOADS
MESSAGES COMMENTS LIKES
THOUSAND
Facebook Consumption vs. Other Sites Argentina
Time spent per month (hours)
Pages viewed per month
10:27 929
02:17 112
03:28 326
01:24 49
Microsoft Sites
Google Sites
Grupo Clarin
Source: ComScore Argentina, Aug 2012
Colombia
August 2012
MEN WOMEN
Facebook Colombia Audience
18 MILLION ACTIVE USERS
6 MILLION
MOBILE USERS
ACTIVE USERS WHO RETURN DAILY IN COLOMBIA
49% 51%
Source: Facebook Internal Data, Aug 2012
AVERAGE NUMBER OF FRIENDS
255
RETURN
DAILY
41%
AGE
13-17
18-24
25-34
35-44
45-54
55+
23%
33%
26%
11%
5%
3%
Stories Shared Each Month Colombia
Source: Facebook Internal Data, Aug 2012
390 312 THOUSAND
82 MILLION
43 MILLION MILLION
800 MILLION
209 MILLION
358 MILLION
202
VIDEO UPLOADS
CHECK-INS WALL POSTS
STATUS UPDATES
PHOTO UPLOADS
MESSAGES COMMENTS LIKES
THOUSAND
Facebook Consumption vs. Other Sites Colombia
Time spent per month (hours)
Pages viewed per month
07:15 728
03:13 148
04:04 346
00:29 35
Microsoft Sites
Google Sites
Yahoo!
Source: ComScore Colombia Data, Aug 2012
Chile
August 2012
MEN WOMEN
Facebook Chile Audience
10 MILLION ACTIVE USERS
4 MILLION MOBILE USERS
ACTIVE USERS WHO RETURN DAILY IN CHILE
49% 51%
Source: Facebook Internal Data, Aug 2012
AVERAGE NUMBER OF FRIENDS
262
54% RETURN
DAILY 16%
32%
25%
14%
8%
4%
AGE
13-17
18-24
25-34
35-44
45-54
55+
Stories Shared Each Month Chile
Source: Facebook Internal Data, Aug 2012
428 741 THOUSAND
76 MILLION
78 MILLION MILLION
740 MILLION
473 MLLION
476 MILLION
117
VIDEO UPLOADS
CHECK-INS WALL POSTS
STATUS UPDATES
PHOTO UPLOADS
MESSAGES COMMENTS LIKES
THOUSAND
Facebook Consumption vs. Other Sites Chile
Time spent per month (hours)
Pages viewed per month
08:28 738
02:12 90
04:02 247
00:18 21
Microsoft Sites
Google Sites
Yahoo!
Source: ComScore Chile Data, Aug 2012
Peru
August 2012
MEN WOMEN
Facebook Peru Audience
9 MILLION ACTIVE USERS
3 MILLION
MOBILE USERS
ACTIVE USERS WHO RETURN DAILY IN PERU
46% 54%
Source: Facebook Internal Data, August 2012
23%
34%
24%
11%
5%
3%
AVERAGE NUMBER OF FRIENDS
213
RETURN
DAILY
45%
AGE
13-17
18-24
25-34
35-44
45-54
55+
Stories Shared Each Month Peru
Source: Facebook Internal Data, August 2012
219 575 THOUSAND
32 MILLION
36 MILLION MILLION
519 MILLION
364 MILLION
229 MILLION
81
VIDEO UPLOADS
CHECK-INS WALL POSTS
STATUS UPDATES
PHOTO UPLOADS
MESSAGES COMMENTS LIKES
THOUSAND
Facebook Consumption vs. Other Sites Peru
Time spent per month (hours)
Pages viewed per month
08:28 764
03:28 143
04:55 367
00:21 23
Microsoft Sites
Google Sites
Orkut
Source: ComScore Peru, August 2012
Venezuela
August 2012
MEN WOMEN
Facebook Venezuela Audience
11 MILLION ACTIVE USERS
6 MILLION
MOBILE USERS
ACTIVE USERS WHO RETURN DAILY IN VENEZUELA
47% 53%
Fonte: Facebook Internal Data, August 2012
18%
33%
26%
13%
6%
4%
AVERAGE NUMBER OF FRIENDS
273
RETURN
DAILY
46%
EDAD
13-17
18-24
25-34
35-44
45-54
55+
Stories Shared Each Month Venezuela
Source: Facebook Internal Data, August 2012
115 55 THOUSAND
24 MILLION
34 MILLION MILLION
385 MILLION
139 MILLION
95 MILLION
99
VIDEO UPLOADS
CHECK-INS WALL POSTS
STATUS UPDATES
PHOTO UPLOADS
MESSAGES COMMENTS LIKES
THOUSAND
Facebook Consumption vs. Other Sites Venezuela
Time spent per month (hours)
Pages viewed per month
06:38 565
02:15 99
03:03 242
00:23 26
Microsoft Sites
Google Sites
Yahoo!
Source: ComScore Venezuela Data, August 2012
Ecuador
August 2012
MEN WOMEN
Facebook Ecuador Audience
5 MILLION ACTIVE USERS
2 MILLION
MOBILE USERS
ACTIVE USERS WHO RETURN DAILY IN ECUADOR
52% 48%
Source: Facebook Internal Data, August 2012
AVERAGE NUMBER OF FRIENDS
244
RETURN
DAILY
42%
AGE
13-17
18-24
25-34
35-44
45-54
55+
28%
32%
23%
10%
4%
2%
Stories Shared Each Month Ecuador
Source: Facebook Internal Data, August 2012
126 122 THOUSAND
17 MILLION
20 MILLION MILLION
286 MILLION
145 MILLION
99 MILLION
51
VIDEO UPLOADS
CHECK-INS WALL POSTS
STATUS UPDATES
PHOTO UPLOADS
MESSAGES COMMENTS LIKES
THOUSAND
Facebook Consumption vs. Other Sites Ecuador
Time spent per month (hours)
Pages viewed per month
08:09 729
03:09 109
03:56 317
00:35 41
Microsoft Sites
Google Sites
Yahoo!
Source: ComScore LatAm, August2012
Dominican Republic
August 2012
MEN WOMEN
Facebook Dominican Republic Audience
3 MILLION ACTIVE USERS
2 MILLION
MOBILE USERS
ACTIVE USERS WHO RETURN DAILY IN THE DOMINICAN REPUBLIC
50% 50%
Source: Facebook Internal Data, August 2012
AVERAGE NUMBER OF FRIENDS
305
RETURN
DAILY
47%
AGE
13-17
18-24
25-34
35-44
45-54
55+
21%
35%
26%
11%
4%
2%
Stories Shared Each Month Dominican Republic
Source: Facebook Internal Data, August 2012
61 69 THOUSAND
8 MILLION
13 MILLION MILLION
194 MILLION
72 MILLION
85 MILLION
33
VIDEO UPLOADS
CHECK-INS WALL POSTS
STATUS UPDATES
PHOTO UPLOADS
MESSAGES COMMENTS LIKES
THOUSAND
Facebook Consumption vs. Other Sites Dominican Republic
Time spent per month (hours)
Pages viewed per month
08:09 729
03:09 109
03:56 3170
00:35 41
Microsoft Sites
Google Sites
Yahoo!
Source: ComScore LatAm Data, August 2012