Facebook latin america stats august 2012

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Regional Snapshot Select Latin American Countries August 2012

Transcript of Facebook latin america stats august 2012

Page 1: Facebook latin america stats august 2012

Regional Snapshot Select Latin American Countries

August 2012

Page 2: Facebook latin america stats august 2012

Facebook Latin America Audience of select countries*

ACTIVE USERS WHO RETURN DAILY IN THESE COUNTRIES

Source: Facebook Internal Data, August 2012 *Argentina, Brazil, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Mexico, Peru , Venezuela

165 MILLION ACTIVE USERS

69 MILLION MOBILE USERS

MEN WOMEN

AGE

13-17

18-24

25-34

35-44

45-54

55+

50% 5o%

21%

33%

25%

12%

6%

3%

AVERAGE NUMBER OF FRIENDS

252

48%

RETURN

DAILY

Page 3: Facebook latin america stats august 2012

Stories Shared Each Month Latin America country selection*

Source: Facebook Internal Data, August 2012 *Argentina, Brazil, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Mexico, Peru , Venezuela

5 7 MILLION

863 MILLION

1.2 BILLION BILLION

12.9 BILLION

6.9 BILLION

6.6 BILLION

2.1

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MESSAGES COMMENTS LIKES

MILLION

Page 4: Facebook latin america stats august 2012

Facebook Consumption vs. Other Sites Latin America country selection*

Average time spent per month (hours)

Average ages viewed per month

Source: ComScore & Nielsen Data, August 2012 *Argentina, Brazil, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Mexico, Peru , Venezuela

** Does not include data for Brazil

08:08 747

02:58 120

03:54 312

00:28 35

Microsoft Sites

Google Sites

Yahoo!

Page 5: Facebook latin america stats august 2012

Brazil

August 2012

Page 6: Facebook latin america stats august 2012

MALE FEMALE

Facebook Audience Brazil

57 MILLION ACTIVE USERS

20 MILLION

MOBILE USERS

51%

BRAZIL ACTIVE FACEBOOK USERS RETURNING DAILY

AGES

13-17

18-24

25-34

35-44

45-54

55+

46% 54%

Source: Facebook Internal Data, Aug 2012

AVG. NUMBER OF FRIENDS

250

15%

32%

28%

14%

7%

4%

Page 7: Facebook latin america stats august 2012

Stories Shared Each Month Brazil

Source: Facebook Internal Data, Aug 2012

1 2 MILLION

235 MILLION

438 MILLION MILLION

3.7 BILLION

2.2 BILLION

1.4 BILLION

777

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MILLION

Page 8: Facebook latin america stats august 2012

Facebook Consumption vs. Other Sites Brazil

Time spent per month (hours)

Pages viewed per month

07:12 830

04:01 163

03:40 332

01:30 122

Microsoft Sites

Google Sites

UOL

Source: Nielsen BR Data, Aug 2012

Page 9: Facebook latin america stats august 2012

Mexico

August 2012

Page 10: Facebook latin america stats august 2012

MEN WOMEN

Facebook Mexico Audience

40 MILLION ACTIVE USERS

22 MILLION MOBILE USERS

ACTIVE USERS WHO RETURN DAILY IN MEXICO

AGE

13-17

18-24

25-34

35-44

45-54

55+

50% 5o%

Fonte: Facebook Internal Data, August 2012

23%

34%

25%

12%

4%

3%

AVERAGE NUMBER OF FRIENDS

223

51%

RETURN

DAILY

Page 11: Facebook latin america stats august 2012

Stories Shared Each Month Mexico

Source: Facebook Internal Data, August 2012

2 2 MILLION

237 MILLION

338 MILLION MILLION

4 BILLION

2.2 BILLION

3 BILLION

469

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MESSAGES COMMENTS LIKES

MILLION

Page 12: Facebook latin america stats august 2012

Facebook Consumption vs. Other Sites Mexico

Time spent per month (hours)

Pages viewed per month

08:25 733

02:52 119

04:06 314

00:33 39

Microsoft Sites

Google Sites

Yahoo!

Source: ComScore Mexico Data, August 2012

Page 13: Facebook latin america stats august 2012

Argentina

August 2012

Page 14: Facebook latin america stats august 2012

MEN WOMEN

Facebook Argentina Audience

21 MILLION ACTIVE USERS

9 MILLION MOBILE USERS

AGE

13-17

18-24

25-34

35-44

45-54

55+

48% 52%

Fonte: Facebook Internal Data, Aug 2012

18%

28%

26%

15%

8%

6%

AVERAGE NUMBER OF FRIENDS

307

58% RETURN

DAILY

ACTIVE USERS THAT RETURN DAILY IN ARGENTINA

Page 15: Facebook latin america stats august 2012

Stories Shared Each Month Argentina

Source: Facebook Internal Data, Aug 2012

893 177 THOUSAND

143 MILLION

142 MILLION MILLION

2.1 BILLION

850 MILLION

682 MILLION

288

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MESSAGES COMMENTS LIKES

THOUSAND

Page 16: Facebook latin america stats august 2012

Facebook Consumption vs. Other Sites Argentina

Time spent per month (hours)

Pages viewed per month

10:27 929

02:17 112

03:28 326

01:24 49

Microsoft Sites

Google Sites

Grupo Clarin

Source: ComScore Argentina, Aug 2012

Page 17: Facebook latin america stats august 2012

Colombia

August 2012

Page 18: Facebook latin america stats august 2012

MEN WOMEN

Facebook Colombia Audience

18 MILLION ACTIVE USERS

6 MILLION

MOBILE USERS

ACTIVE USERS WHO RETURN DAILY IN COLOMBIA

49% 51%

Source: Facebook Internal Data, Aug 2012

AVERAGE NUMBER OF FRIENDS

255

RETURN

DAILY

41%

AGE

13-17

18-24

25-34

35-44

45-54

55+

23%

33%

26%

11%

5%

3%

Page 19: Facebook latin america stats august 2012

Stories Shared Each Month Colombia

Source: Facebook Internal Data, Aug 2012

390 312 THOUSAND

82 MILLION

43 MILLION MILLION

800 MILLION

209 MILLION

358 MILLION

202

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MESSAGES COMMENTS LIKES

THOUSAND

Page 20: Facebook latin america stats august 2012

Facebook Consumption vs. Other Sites Colombia

Time spent per month (hours)

Pages viewed per month

07:15 728

03:13 148

04:04 346

00:29 35

Microsoft Sites

Google Sites

Yahoo!

Source: ComScore Colombia Data, Aug 2012

Page 21: Facebook latin america stats august 2012

Chile

August 2012

Page 22: Facebook latin america stats august 2012

MEN WOMEN

Facebook Chile Audience

10 MILLION ACTIVE USERS

4 MILLION MOBILE USERS

ACTIVE USERS WHO RETURN DAILY IN CHILE

49% 51%

Source: Facebook Internal Data, Aug 2012

AVERAGE NUMBER OF FRIENDS

262

54% RETURN

DAILY 16%

32%

25%

14%

8%

4%

AGE

13-17

18-24

25-34

35-44

45-54

55+

Page 23: Facebook latin america stats august 2012

Stories Shared Each Month Chile

Source: Facebook Internal Data, Aug 2012

428 741 THOUSAND

76 MILLION

78 MILLION MILLION

740 MILLION

473 MLLION

476 MILLION

117

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MESSAGES COMMENTS LIKES

THOUSAND

Page 24: Facebook latin america stats august 2012

Facebook Consumption vs. Other Sites Chile

Time spent per month (hours)

Pages viewed per month

08:28 738

02:12 90

04:02 247

00:18 21

Microsoft Sites

Google Sites

Yahoo!

Source: ComScore Chile Data, Aug 2012

Page 25: Facebook latin america stats august 2012

Peru

August 2012

Page 26: Facebook latin america stats august 2012

MEN WOMEN

Facebook Peru Audience

9 MILLION ACTIVE USERS

3 MILLION

MOBILE USERS

ACTIVE USERS WHO RETURN DAILY IN PERU

46% 54%

Source: Facebook Internal Data, August 2012

23%

34%

24%

11%

5%

3%

AVERAGE NUMBER OF FRIENDS

213

RETURN

DAILY

45%

AGE

13-17

18-24

25-34

35-44

45-54

55+

Page 27: Facebook latin america stats august 2012

Stories Shared Each Month Peru

Source: Facebook Internal Data, August 2012

219 575 THOUSAND

32 MILLION

36 MILLION MILLION

519 MILLION

364 MILLION

229 MILLION

81

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THOUSAND

Page 28: Facebook latin america stats august 2012

Facebook Consumption vs. Other Sites Peru

Time spent per month (hours)

Pages viewed per month

08:28 764

03:28 143

04:55 367

00:21 23

Microsoft Sites

Google Sites

Orkut

Source: ComScore Peru, August 2012

Page 29: Facebook latin america stats august 2012

Venezuela

August 2012

Page 30: Facebook latin america stats august 2012

MEN WOMEN

Facebook Venezuela Audience

11 MILLION ACTIVE USERS

6 MILLION

MOBILE USERS

ACTIVE USERS WHO RETURN DAILY IN VENEZUELA

47% 53%

Fonte: Facebook Internal Data, August 2012

18%

33%

26%

13%

6%

4%

AVERAGE NUMBER OF FRIENDS

273

RETURN

DAILY

46%

EDAD

13-17

18-24

25-34

35-44

45-54

55+

Page 31: Facebook latin america stats august 2012

Stories Shared Each Month Venezuela

Source: Facebook Internal Data, August 2012

115 55 THOUSAND

24 MILLION

34 MILLION MILLION

385 MILLION

139 MILLION

95 MILLION

99

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THOUSAND

Page 32: Facebook latin america stats august 2012

Facebook Consumption vs. Other Sites Venezuela

Time spent per month (hours)

Pages viewed per month

06:38 565

02:15 99

03:03 242

00:23 26

Microsoft Sites

Google Sites

Yahoo!

Source: ComScore Venezuela Data, August 2012

Page 33: Facebook latin america stats august 2012

Ecuador

August 2012

Page 34: Facebook latin america stats august 2012

MEN WOMEN

Facebook Ecuador Audience

5 MILLION ACTIVE USERS

2 MILLION

MOBILE USERS

ACTIVE USERS WHO RETURN DAILY IN ECUADOR

52% 48%

Source: Facebook Internal Data, August 2012

AVERAGE NUMBER OF FRIENDS

244

RETURN

DAILY

42%

AGE

13-17

18-24

25-34

35-44

45-54

55+

28%

32%

23%

10%

4%

2%

Page 35: Facebook latin america stats august 2012

Stories Shared Each Month Ecuador

Source: Facebook Internal Data, August 2012

126 122 THOUSAND

17 MILLION

20 MILLION MILLION

286 MILLION

145 MILLION

99 MILLION

51

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MESSAGES COMMENTS LIKES

THOUSAND

Page 36: Facebook latin america stats august 2012

Facebook Consumption vs. Other Sites Ecuador

Time spent per month (hours)

Pages viewed per month

08:09 729

03:09 109

03:56 317

00:35 41

Microsoft Sites

Google Sites

Yahoo!

Source: ComScore LatAm, August2012

Page 37: Facebook latin america stats august 2012

Dominican Republic

August 2012

Page 38: Facebook latin america stats august 2012

MEN WOMEN

Facebook Dominican Republic Audience

3 MILLION ACTIVE USERS

2 MILLION

MOBILE USERS

ACTIVE USERS WHO RETURN DAILY IN THE DOMINICAN REPUBLIC

50% 50%

Source: Facebook Internal Data, August 2012

AVERAGE NUMBER OF FRIENDS

305

RETURN

DAILY

47%

AGE

13-17

18-24

25-34

35-44

45-54

55+

21%

35%

26%

11%

4%

2%

Page 39: Facebook latin america stats august 2012

Stories Shared Each Month Dominican Republic

Source: Facebook Internal Data, August 2012

61 69 THOUSAND

8 MILLION

13 MILLION MILLION

194 MILLION

72 MILLION

85 MILLION

33

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MESSAGES COMMENTS LIKES

THOUSAND

Page 40: Facebook latin america stats august 2012

Facebook Consumption vs. Other Sites Dominican Republic

Time spent per month (hours)

Pages viewed per month

08:09 729

03:09 109

03:56 3170

00:35 41

Microsoft Sites

Google Sites

Yahoo!

Source: ComScore LatAm Data, August 2012