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By:

Lon Safko

Social MediaThe Impact On You And Your Business!

www.TheSocialMediaBible.comwww.LonSafko.com

Copyright © Lon SafkotheSocialMediaBible.com



Lon Safko Recipient of the Westinghouse Entrepreneur of the Year Award Recipient of the the Arizona Software Association’s Entrepreneur of the Year Award Recipient of the the Arizona Innovation Network’s Innovator of the Year Award Twice nominated Entrepreneur of the Year by Ernst & Young / Inc. Magazine Published author (5 books, numerous articles, blogs, podcasts & vlogs) 18 Inventions & 30,000 Corporate Records the Smithsonian Institution, Washington, D.C. 14 Inventions In the Computer History Museum, Mountain View, CA Awarded Patent on “Virtual-Electronic-Retailing (V-E-Tailing) & Three Dimensional Advertising Featured in Entrepreneur Magazines, Home Automation, PC Novice, & Popular Science Recognized by the Department of Veteran’s Affairs and the Phoenix Mayor ’s Council Recipient of the Public Relations Society of America’s ”Mark of Excellence” Award Recipient of the A.A.P.A.’s Award of Excellence for the Western Hemisphere An Innovator for more than two decades Founded ten start-up companies Spent most of my career as an Entrepreneur, Innovator, President and CEO Hold 125 software copyrights, trademarks, a dozen signature marks, and a patent The first to commercialize voice recognition The first to develop an integrated computer system for the physically disabled The first to develop home automation for the disabled Invented the “First Computer To Save A Human Life” Invented the first 3D Environment Developed the archetype for Apple Newton and Microsoft’s Bob operating systems Six Time Published Author Author of “The Social Media Bible”

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Definition

Social MediaWhether you call it Social Media, Social Networking, Web 2.0, Building Community, User Generated Content, Trusted Networks, Social Web, the Intelligence of the Masses, it’s all about the same thing, combining and utilizing old and new digital technologies to communicate better.

Social Media is a convergence or coming together of all of the Internet and Mobile technologies to form a larger cohesive, integrated technology for two way interaction, communication, and collaboration.

Social Media content is created, used, distributed, and perpetuated by the users themselves through, Instant Messaging (IM), discussion or message boards / chat rooms / forums, communities, bookmarks, wikis, web pages, blogs, (textual weB LOGS), Podcasts (audio), Vlogs (Video web LOGS), music, video and photograph sharing web sites.

Chapter 1: What Is Social Media



If you can’t define Social Media, you’re not alone.We conducted a 1,000 person survey.

Definition

Chapter 3: Say Hello to Social Networking

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Social Media1.

Digital Convergence

2.Social

Networks

3.User

GeneratedContent

Definition




1. Digital Convergence

The convergence of all digital media; mobile telephone (voice, audio, music, photographs, video, & voicemail), Internet (web site, blog, ecommerce, & social networks), hardware (desktops, laptops, cellphones, PDA’s, & Mp3 and video players, digital video & still camera, digital audio), software (GarageBand, iMovie, PhotoShop, Internet Platforms (WordPress, Joomla, HTML, ASP, & PHP), RSS (Really Simple Syndication).

Why: It all works together, convenient, real time, free or nearly free.

Definition


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2. Social Networks - Trusted Networks

MySpace, FaceBook, LinkedIn

Virtual Environments: SecondLife, Keneva, There Gaming: Warcraft, 4x4 Evolution, Halo The Blog: Blogging web sites (Blogger.com, GoingOn.com) Blogging Platforms: (WordPress & Joomla) & BlogTalkRadio.

Why:

Trusted Network: Trust, Affiliation, Similar Interets Blog: Non-Technical, No Software, Anywhere Access, Similar Interest,

Search Engine Indexing, RSS Feeds Virtual: Social interaction, Trusted Network, Similar Interest

Definition




3. User Generated Content

Social Networks / Trusted Network: MySpace, FaceBook, Linked-In Blog & Vlog Web Sites: Posts, images, audio, video, & comments Content:

Text: Blogging, mobile phone texting, IM, eMail, voice mail Photograph: Flickr, PhotoBucket, & Zoomr Audio: PodBean, iTunes, Podcast.net Video: YouTube, Google, Yahoo! Video, iTunes, iLike Forums: They are still out there and active.

Why: Two-way communication, customer co-production, & P.R.

Definition


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Some Social Media PlayersTaggaTalkshoeTechnoratiThereTiddlyWikiTrendpediaTruemorsTumblrTwittertwitxrTypepadUpcomingViddlerViOSWebconfsWebExWikiwikiaWikiBlogWikiHowWikipediaWordPressWorld Of WarcraftXanaduXingXML / RDF / XMLYahoo PipesYahoo!Yahoo! MessengerYahoo! SearchYahoo! VideoYelpYourTrumanShowYouTubeZimbioZoho SuitezoomerangZoomRZudosZune

ActevaActive WorldsAdobe ConnectAIM AOL Instant MessengerAirGAkregatorAnywhere.FMAOL IMAOLMobileApple iChatApple iLife, iWorkAskAT&T Video ShareAtomBeboBitTorrentBlogbridgeBloggerBlogLinesBloglinesBlogTalk RadioBrightcoveBrightKiteCallWaveCamtasiaChoutcastConstantContactCoolirisCreative CommonsDaylifeDel.icio.usDiggDiggDiigoDoodle.chEntropia UniverseePinions.comEventfulEverQuestEveryZing

FaceBookFastladderFeedbeastFeedBurnerFeedghostFeedreaderFeedviewFlatOut 2FlickerFlixsterFlockFreeConferenceCallFriendFeedGatherGetsongbirdGgnomeGnusGoogle AlertsGoogle AsWordsGoogle DocsGoogle gMailGoogle MapingGoogle ReaderGoogle SearchGoogle VideoGoToMeetingGuhaHaloHelloWorldHi5HTMLHubdogHuluIceRocketiChatICQIdenti.caiFilmiGoogleiphone

iPodiTunesitunesJabber/GTalkjaikuJetbrainsJoomlaJottJuiceJuicereceiverJumbuckJustin.tvKenevaknolLevelatorLimeWireLinkedInLiveLive365LivejournalMarzarmashableMaxthonMdiggerMediaflyMediamonkeyMeeboMercuryMetaCafemetacafeMetaTubeMoliMorphiusMozesMSGTAGMSN SearchMySpaceMyYahooNapsterNetvibes

NingOrkutPageflakesPayPalPhotoBucketpicasaPingShotPlaxoplurkPmailPodBeanPodcast.netPodTech - ScoblePownceQipitradar.netReadNotifyRedditRedLassoRevverRhapsodyRitlabsRockYouRSS2.0RssbanditSalesForce.comSecond LifeSeemicShoutcastSkypeSkypeSlide.comslideshareSMSsmugmugSocial AdvertisingSquidooStickhamStumbleUponSurveymonkey

Part II - Tools



AIM (AOL Instant Messaging)

Digital Convergence

Chapter 23: Let the Conversation Begin (Interpersonal)

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Google Alerts Instant Alerts On Any Text Found Anywhere On The Internet

Chapter 08: The Ubiquitous Blog

It’s like a instant Internet clipping service for Free!

Digital Convergence



Twitter Text Message Instant Updates To Your Followers.

Twitter was up 752%, for a total of 4.43 million unique visitors in December 2008Chapter 15: Thumbs up for Microblogging

Be It Twittering or Blogging,

It’s All About Marketing

Gary Vaynerchuk (V) - Wine Library offered

free shipping and promoted it three ways;

Direct marketing mailing at a cost of $15,000

Brought in 200 new customers;

A billboard ad which cost $7,500

Brought in 300 new customers; and

He tweeted the promotion on Twitter

Brought 1,800 new customers!

Digital Convergence

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Social Networks




Facebook Users: 150 million Monthly Page Views: 80 billion Locations: Every continent, even Antarctica Counties: 170 countries & territories Languages: 35 different languages Facts:

More than 1 in 5 people who access the Internet visit Facebook. If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia & Nigeria.

Average Age: 27

MySpace Users: 76 million Demographics: 18-55+ = 88.1%, 35 to 54 = 32%. Average Age: 26

LinkedIn Users: 27 million Average Household Income: $110,000 Demographics: 65% Male / 35% Female. Average Age: 41

Blogger

Users: 222 millionChapter 3: Say Hello to Social Networking

Social Networks

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Second Life

16,785,531 registered residents, who spent more than $100 million USD on virtual goods and services, and participated in more than 397,000,000 hours in world.

Chapter 17: Virtual Worlds - Real Impact (Virtual Worlds)

Social Networks

Lon Sands, CNN Reporter

Paper Models, Inc. StoreSocial Media Bible Beach

http://slurl.com/secondlife/Pinastri/215/8/21



Second Life...Linden™ DollarsTotal L$ Supply (L$): 5,514,329,802Total US$: 2,757,164

PopulationResidents Logged-In During Last 7 Days 522,526Residents Logged-In During Last 14 Days 673,827Residents Logged-In During Last 30 Days 940,855Residents Logged-In During Last 60 Days 1,444,530Total Residents 16,785,531 Land Sales by Resident

Month Square Meters Per Meter2December 2008 97,590,256 L$1.9741January 2009 - MTD 43,965,696 L$1.9928

Chapter 17: Virtual Worlds - Real Impact (Virtual Worlds)

Social Networks

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FlatOut 2

World Of Warcraft 17,000,000 Subscribers.

Halo3

Players Online: 68,064 Unique Players: 604,821 Battles Logged Last 24 Hours 1,342,417 UNSC Campaign Kill Count: 6,737,856,503

Gaming

Chapter 18: Gaming the System (Gaming)



Blogosphere

Southwest Airlines has operated its staff-written blog, Nuts About Southwest, since April 2006. (The name refers to the carrier’s in-flight snack, peanuts.)

Blogs can also be a quick way to gauge customer reaction to policies. Early last year, Bill Owen, a schedule planner at Southwest, wrote in a post that the airline sold its inventory only three months in advance. But after an outcry online, it changed its policy and now sells tickets at least four months in advance.

The blog had more than 1,000,000 unique visitors in 2008, said Linda Rutherford, Southwest’s vice president for public relations. The airline also added podcasts and volgs to their blog.

User Generated Content


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Blogosphere


One of the most prominent bloggers is J. W. Marriott Jr., chairman and chief executive of Marriott International, who began a blog, Marriott on the Move, a year ago. It includes four or five posts a month and podcasts.

“I love it. I read an awful lot of responses we’re getting,” he said. “It gives us a chance to communicate with the world and a chance for people to communicate back.”

Mr. Marriott’s blog has already attracted more than 600,000 visitors; as a result of this success, Marriott has added the blog to some of its foreign web sites and has started a second blog, by its corporate chef.

* As CEO Bill Marriott doesn’t use a computer, he dictates his blog and has it transcribed.




Search Engine IndexingGoogle Blogs Alert for:“lon safko” - 30 Minutes...Social Media: Subway verses Quizno’sBy Lon Safko Here’s a terrific and fresh example of the power of “User Generated Content” video on YouTube and iFilm. Like a lot of Social Media Marketing, this video had some unanticipated results, both good and not so good results...

GoogleSearch Engine Page Results(SERP’s)

Social Media: 161,000,000 Hits

Still... from December 03, 2007

www.LonSafko.com Is #1!



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Blog Site - Hours Instead Of Days

Blog

Search

Quotes

Photos

TwitterExcerpts

Images

Header

NavigationSubscribe

Header

Listen

Links

Titles

Blogosphere - Web Pages




Sharing / NetworksSeesMic

Robert Scoble Cell Phone InterviewChapter 13: Watch Out For Vlogs (Video Create)

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“The Marriage Of Two Flavors”

Coldstone’s Valentine’s Day Video - Kevin Denollan

The ice-cream couple even has their own MySpace profile!

MySpace, YouTube & the Cold Stone website - more than 125,000 views. The average YouTube rating was 4.5 out of 5. The Cold Stone web site received nearly 50,000 votes. Generated nearly 300 print, TV and Internet media stories Most importantly, sales were up!

Chapter 14: Got Video? (Video Sharing)

Sharing / Networks



“Will It Blend?”

Tom Dickson, President1,200,000 views in the first 24 hours...

3,500,000 to date! * BMW’s MockumentaryChapter 14: Got Video? (Video Sharing)

Sharing / Networks

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“Subway vs. Quiznos”

Subway was suing Quiznos for this “User Generated Content”“Quizno’s vs. Subway $10,000 TV AD Challenge”

Chapter 14: Got Video? (Video Sharing)

Sharing / Networks



Customer Co-Production

Your Customer becomes a Co-Producer of Your Offering.

Leverage the collective wisdom of your market or audience.

Collaborate with your market or audience.

The relationship you build and your audience’s experiences are more important than the transaction.

Who better to ask what your customer wants than your customer?


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The Social Media Bible

1,000 people surveyed,

300 volunteered to act as reviewers and collaborators

50 world leading companies in social media became

contributors and cooperative marketing partners


Customer Co-Production



The Social Media BibleContributors:

Chris Heuer - Founder of the Social Media Clubs

Robert Scoble - Famous Microsoft blogger

Vint Cerf - Inventor of the Internet

Michael Gerber - The E-Myth

Chris Pirello, Gary Vaynerchuk, David Merman Scott, David Nour, Evo Terra, Stephanie Bryant, John Blossom, John Arnold

Company Partners:

Google YouTube, AdWords, OpenSocial , L inked-In, Wordpress, Jot t , Microsoft L ive, Google, Yahoo! Search Market ing, Fl ickr, Twit ter, Yelp, MySapce, Wi ley, Ning, YouTube, Constant Contact , WikiHow, Mashable, Second Li fe, BlogTalkRadio, Doodle, Zimbio, Fastpi tch, and many others.

Customer As Collaborators


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Who Does Social Media Affect?

Anyone in business...

The ‘C’ Suite... Strategic Planning

Middle Management... Implementation

Public Relations & Communications...

Marketing...

Sales...

Design & Development...

Government, Non-Profit, & Academia...

Administration...

Any Age...




Ten Commandments

1. Thou Shalt Blog (like crazy).

2. Thou Shalt Create Profiles (everywhere).

3. Thou Shalt Upload Photos (lots of them).

4. Thou Shalt Upload Videos (all you can find).

5. Thou Shalt Podcast (often).

6. Thou Shalt Set Alerts (immediately).

7. Thou Shalt Comment (on a multitude of blogs).

8. Thou Shalt Get Linked In (with everyone).

9. Thou Shalt Explore Social Media (30 minutes per week).

10. Thou Shalt Be Creative (go forth and create creatively)!

Chapter 43: Next Steps and Beyond

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By:

Lon Safko

Social MediaThe Impact On You And Your Business!



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