iTunes Music Store

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iTunes Music Store. Background. Debuted April 28 th , 2003 Sold 3 Billion Songs Between April 03 to July 07 Accounted for more than 80% of the worldwide online music sales. Background. First 18hrs Sold 275,000 First 5 Days Sold 1,000,000 - PowerPoint PPT Presentation

Transcript of iTunes Music Store

  • Debuted April 28th, 2003Sold 3 Billion Songs Between April 03 to July 07Accounted for more than 80% of the worldwide online music sales

  • First 18hrs Sold 275,000First 5 Days Sold 1,000,000Steve Jobs Announced An Unnamed Person Had Purchased $29,500 Worth of Music

  • Monopoly In Digital EntertainmentCaptive MarketEasy To NavigateFast and Cheap

  • No Physical ProductLimited Number of SongsStorage Space on a Hard Drive

  • Co-BrandMagazines and PeriodicalsPersonal CustomizationWallpapersAnimations

  • Microsoft ZuneIllegal Music DownloadingThe Potential InnovatorAmazon.comWal-Mart