ITunes, iPod, and iTunes Store By Jennalyn Balanga

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Transcript of ITunes, iPod, and iTunes Store By Jennalyn Balanga

  • Slide 1
  • iTunes, iPod, and iTunes Store By Jennalyn Balanga
  • Slide 2
  • What started the project of iTunes By 2001, Apple had revived its personal computer was a centerpiece of the digital revolution wanted to set a new possibility Steve Jobs noticed the trend in 2000 where people were downloading music either from CDs or file sharing and burning it onto blank CDs Blank CDs- 320 million sold, 281 million ppl in US Added a CD burner to its Mac but wanted it to be simple to transfer music or burn music.
  • Slide 3
  • How did the project evolved Did research and observe other music apps Real, Jukebox, Windows Media Playersaw it was complicated && thought half of the features were difficult to understand Bill Kincaid - former Apple Software Engineer who heard about the portable music player called the Rio Rio- portable player that played mp3s From this idea, Jobs wanted to be able to create an interface for the Rio Asked Jeff Robbin and Dave Heller who are software engineers to create a way to download music for Rio They created SoundJam for Rio so it'll run on their Mac. Soundjam- interface for Rio
  • Slide 4
  • Apple bought Soundjam in July 2000, But wanted it to be specific whether your searching for an artist, song, genre, album So started a project soon to be known as iTunes by transforming Soundjam into a Apple product Revealed iTunes in Jan 2001
  • Slide 5
  • iPod After the iTunes was launched, the next step was to make a portable music player Realized they had an opportunity to design a device that works with their iTunes. Ipod was born making Apples not just a computer market but into being the worlds most valuable company Job also had passion in his work especially in music
  • Slide 6
  • iPod: Project Breakdown Jobs began pushing the portable music player in Fall of 2000 Yet, Jon Rubeinstein didnt think it was possible because of components werent available So Jobs waited for few more months to get started on the project Rubeinstein found a small LCD screen and a rechargeable lithium-polymer battery Problem: finding a disk drive with enough memory to store the music
  • Slide 7
  • Fixing the Problem By February, Rubeinstein went to their Apple supplier in Japan and at the end of his trip he had a meeting with Toshiba At the meeting they announced a new product they had in their labs that was est. to be ready by June. It was 1.8 inch drive that held 5GB of storage
  • Slide 8
  • Reported back to Steve Jobs about his new findings while in Japan. I know how to do it now, Rubinstein told him. All I need is a $10 million check. Jobs immediately authorized it. Rubenstein negotiated with Toshiba to get the rights of the newly created device. Success.
  • Slide 9
  • Getting the project started, Jobs hired Tony Fadell to the project because of his experience Made him the project leader Fadell hired 20 people for the project to create a portable music device Jobs wanted this project to be launched by Christmas and announce the device by October
  • Slide 10
  • Few months working on the project, Steve Jobs, Tony Fadell, Jonathan Ive(designer engineer) and Phil Schiller had a meeting on what was created so far. Steve Jobs wanted to see objects not just slides. Tony Fadell showed him his 3 models that was suggested and needed approval on which direction to go Phil Schiller showed his model what needed to be added to the device: a trackwheel Jonathan Ive thought of the design of the iPod Thought of the color white..PURE white
  • Slide 11
  • Fadell 3 Models First model: Removable memory card for music Steve Jobs thought it was complicated Second Model: Dynamic RAM Memory pro: cheap in cost con: Lose all of the saved songs if battery ran out Steve Jobs was not pleased Third Model Put together a what a device would look like with a 1.8 inch hard drive Steve Jobs was happy about this model
  • Slide 12
  • Phil Schiller: track wheel Thought of how users would go through the song list Simplest and easiest way to do so Track wheel was different By turning the wheel, you can scroll as fast as you can or as slow as you want Be able to zip through hundreds of songs instantly
  • Slide 13
  • After the meeting on what directions to go, The team continually worked on the project The name iPod was proposed by Vinnie Chieco because Jobs needed a way to introduce the new device Several back and forth conversations with Steve Jobs Innovative ideas he came up during the process Changes in the devices he thought wasnt right Ipod was launched on October 23, 2001
  • Slide 14
  • Final Product a drive that would hold a thousand songs an interface scroll wheel that would let you navigate a thousand of songs a FireWire/USB connection that could sync a thousand songs in under ten minutes a battery that would last through a thousand songs.
  • Slide 15
  • New Versions? Steve Jobs and his team: Rubinstein, Fadell, and Ive were able to keep up with new versions of the iPod
  • Slide 16
  • iPod Mini Announced in January 2004 1 st generation: Released February 20, 2004 (4GB) 2 nd Generation: Released: the following year (4GB &&6GB) Discontinued on September 07, 2005 Replaced by iPod Nano Size: Business Card length
  • Slide 17
  • iPod Nano Currently has 6 Generations 1 st Generation: Released Sept 07, 2005 (1GB 4GB) Current: 8GB or 16GB Wanted to create a small device that can fit in your pocket
  • Slide 18
  • iPod Shuffle Introduced in January 2005 Current 4 th model : released September 2010 Smallest model in the Apple iPod family
  • Slide 19
  • iTunes Store CD sales were down 9% in 2002 Jan 2002 Meeting: Paul Vidick of Warner Music, Bill Raduchel of AOL time Warner wanted Steve Jobs/Apple to work with them/ eventually agreed to working with them But ended up spiltting up to complication on deciding on policies and how they should go about it So Steve Jobs created an iTunes store
  • Slide 20
  • iTunes Store Steve jobs had to persuade the 5 top record companies to allow digital versions of their songs to be sold. Doug Morris head of Universal Music group had a contract but didnt continue in the 2007 Proposal was to sell digital songs for 99 cents and companies would get 70 cents of that Wanted to not jus sell albums but single songs At first Music companies wasnt fond of the idea until Steve Jobs told them about his iPod and his iTunes store March 2002 Jobs wanted to have a meeting with Schuler and Vidich and the head of Warner music, Roger Ames Launched April 28, 2003
  • Slide 21
  • Window + iTunes Windows companies noticed that Apple was beating them in sales Steve Jobs thought it was a good business sense to make it available to windows Would bring in more profits
  • Slide 22
  • Allow the iPod to work with Windows Using MusicMatch Gave them the instructions on how to connect to the device Steve Jobs would also need to go back to all the companies that agreed to put their music in iTunes Store to be notified about the changes
  • Slide 23
  • Steve Jobs had to renegotiate with those companies Problems arises when Sony's felt Steve Jobs was changing the terms after it was finalized Other companies didnt mind iTunes was launched for Windows in October 2003
  • Slide 24
  • Final Product Own your songs burn them on CDs be assured of the download quality, get a preview of a song before you download it Use it with your iMovies and iDVDs to make the soundtrack of your life. Each song: 99 cents
  • Slide 25
  • Success of the iTunes Store Started with 200,00 tracks Sold 1 million songs in the 1 st 6 days 70 million songs in the 1yr By Feb. 2006 sold it 1billionth songs Became a trusted with user online identities and payment info Built a database of people who trusted Apple with their information By June 2011, had 225 million users in the database