Social media for business managers handout
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Welcome to Social Media for Business Management Nov 2010 7 Roads of social media (PCM Creative, www.pcmcreative.co.uk): 1. Generate new work 2. Customer service 3. Improve customer retention 4. Increase your knowledge 5. Align with your competitors 6. Establish authority as an expert 7. Do business more productively 3 Laws of Personal Branding (“Me 2.0” Dan Shawbel personalbrandingbook.com) Authenticity: Be yourself, replicas aren’t valuable. Define your brand before someone else does for you. Transparency: It’s better to be straightforward and honest, then lie, and have your actions work against you. Visibility: If you aren’t known, you don’t exist. Managing your business social media Putting out a ‘shingle’ obliges you to respond Plan social media strategically, manage responsibly ‘Mow the lawn’ in your spaces Be careful how you monitor employee behaviours Create policies that balance business and personal needs Social networking success strategies POST - consider your: Passions, Outcomes, Skills needed and Tactics SEAT - Seed and share, Engage with community, Additionality (add value) Time (value it) Social tools for PAs RSS reader – Google.com/reader – read and subscribe to websites and blogs Delicious - delicious.com – bookmark what you are reading online Google Alerts – Google.com/alerts – get alerts when new content for keywords is published Social Mention – Socialmention.com – see what people are saying about you in social media WordPress - Wordpress.com (hosted) and Wordpress.org (free software download) for blogging Doodle – Doodle.com – online tool to manage meetings for large groups Tips for personal marketing on Twitter Once a day: A tip based on your experience Something personal Ask a question Re-tweet an expert Converse with a contact Converse with a key influencer Once a week: Your new or archive blog article Promote followers (follow Friday)
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Handout of resources for IPA Nottingham group relating to social media for management, research and personal branding.
Transcript of Social media for business managers handout
Welcome to Social Media for Business ManagementNov 2010
7 Roads of social media (PCM Creative, www.pcmcreative.co.uk):1. Generate new work2. Customer service3. Improve customer retention4. Increase your knowledge5. Align with your competitors6. Establish authority as an expert7. Do business more productively
3 Laws of Personal Branding (“Me 2.0” Dan Shawbel personalbrandingbook.com)Authenticity: Be yourself, replicas aren’t valuable. Define your brand before someone else does for you.Transparency: It’s better to be straightforward and honest, then lie, and have your actions work against you.Visibility: If you aren’t known, you don’t exist.
Managing your business social media Putting out a ‘shingle’ obliges you to respond Plan social media strategically, manage responsibly ‘Mow the lawn’ in your spaces Be careful how you monitor employee behaviours Create policies that balance business and personal needs
Social networking success strategiesPOST - consider your: Passions, Outcomes, Skills needed and TacticsSEAT - Seed and share, Engage with community, Additionality (add value) Time (value it)
Social tools for PAsRSS reader – Google.com/reader – read and subscribe to websites and blogsDelicious - delicious.com – bookmark what you are reading onlineGoogle Alerts – Google.com/alerts – get alerts when new content for keywords is publishedSocial Mention – Socialmention.com – see what people are saying about you in social mediaWordPress - Wordpress.com (hosted) and Wordpress.org (free software download) for bloggingDoodle – Doodle.com – online tool to manage meetings for large groups
Tips for personal marketing on TwitterOnce a day: A tip based on your experience Something personal Ask a question Re-tweet an expert Converse with a contact Converse with a key influencerOnce a week: Your new or archive blog article Promote followers (follow Friday)Once a month: Build or promote a list Start a discussion
Twitter management toolsHootSuite – www.hootsuite.com manages all major social networks and scheduling updatesTweetDeck – www.TweetDeck.com Desktop and iPhone App to manage all major social networks
Contact MeEmail: [email protected] Tel: 07981 222799Twitter: @susioneill Skype: susi.oneillweb/blog: www.digitalconsultant.co.uk
