Social media - an introduction for charity managers

t: @fairsnapemartin brown e: [email protected]

for charity fund managers

introduction

insights

thoughts

social media

exploring social media with MacMillan


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support

facilitation

clinics

training

support

facilitation

clinics

training

leading and

supporting innovation

and improvement:

winning work

sustainability

collaborative

working

social media

&

‘organisational

improvement’

leading and

supporting innovation

and improvement:

winning work

sustainability

collaborative

working

social media

&

‘organisational

improvement’

martin brown

fairsnape

mob: 07776234702

twitter: @fairsnape

email: [email protected]

sykpe: fairsnape

linkedin: martinbrown

blog: www.fairsnape.wordpress.com

martin brown

fairsnape

mob: 07776234702

twitter: @fairsnape

email: [email protected]

sykpe: fairsnape

linkedin: martinbrown

blog: www.fairsnape.wordpress.com

business card

fairsnape


Messages with emotions

Maps with icons that show

peoples whereabouts

Messages via Twitter

Foursquare

Google Latitude

2004 2009

The future is closer than you think …

… from Harry P to Social Media


2005 Excelsus Blog

2006 Second Life (aka Brand Woodin)

2006 igoogle

2006 Skype

2007 isite Blog

2007 Blog4FM

2007 Linkedin

2008 Twitter (@martin brown)

2008 be2camp

2009 Twitter (@fairsnape)

2009 Slideshare

2009 Googlewave

2010 (AR) Augmented Reality + Foursquare

Socia

l M

edia

Journ

ey


“Social media in the built environment has opened doors

for individuals to hold conversations and form

relationships across organisation boundaries.

This is increasingly important as we enter a new decade where

success will come from person to personcollaboration, rather than last decades business to

business focus.

Leaders and directors of organisations need to address

the benefits that social media will bring …

Failure to do so will almost definitely leave them trailing

behind their more innovative and successful competitors


Why social media?

Its where you will find your supporters, community, staff,

suppliers, contractors, friends …. people

Its not a new thing

but a new way of doing old things,

…. like talking and communicating

Shouldn’t you be there too?


Web 1.0

Brochure:

‘pinned to the wall’

Web 2.0

Conversations

‘lets meet for coffee’


www.wordle.com


24%

20%

59%

70%

17%

33%

13%

15%

19%

33%

52%

19%

2006

2009

Engaging

with

Social

Media

Source: forrester.com


“There go my people. I must find out where they are going so I can lead them.”

- French politician Alexandre Ledru-Rollin


Where are people talking?

What are they saying?

About trends

About you

About your services

About your supporters, partners, clients, suppliers?

Love you?

Hate you?

Shhhhsh … listen

people are talking


lets find out

Use google alerts

Create a igoogle listening board … (nice and passive)

or

Join the conversations … (much better)


Twitter, all about connections:


big connections, big reach:


1. Join conversations + network

2. Promote events and news

3. be visible

7. Influence above your weight

5. Get to know people

4. Share your knowledge, guidance

6. Form relationships

8. Follow events

Why

should

we look at

twitter?

9. Recruit

10. Win


Are you ‘the organisation’

or

‘in the organisation’ ?

the

name

game

@fairsnape

Name @{12 characters}

Profile 160 characters


How do you or your people stand out?

How do you link with others?

Is there the common message from your people?


1. Increase visibility

2. Increase reach

3. Promote your stuff and events

7. Engage with people

5. Demonstrate experience and knowledge

4. Create communities

6. Generate discussions

Applies

to

YOU

and

to

YOUR

organisation

Why get


using social media …

macmillan


thanks

sponsorships

stories

support

advice

29000+ followers

offers of help


5000+ followers

influential contacts

saying thank you

promoting events

promoting advice


Linking to trending events

Linking to advice and support

Promoting events

Saying thank you

Promoting stories

Organise tweetups

ReTweeting

Internal communications

Growing local communities

Good news

Images

Ideas f

or

usin

g t

witte

r

use #hashtags


and then engage with

friends and followers

it’s a conversation

not a monologue

listen


is what makes

your community

share


people follow people,

let your personality, stories

interests and character be seen

be real


Connect with the top

50 tweeters in your area

how can they help

influence


create an online profile

and then do nothing

don’t

… a bit like sending out

coffee morning invites

and not turning up?


What do you think so far?

so


1 From Trying to Push to Making Connections

2. From Big Campaigns to Small Acts

3 From Controlling Our Image to Being Real

4. From Hard to Reach to Available Everywhere

…. How is your organisation changing ?

Social Media is Changing Organisations*

* from mashable.com


If you want to: Check out:

Join conversations

Promote visibility, support and

experience

Linkedin

Twitter

Improve ‘reach’’ of

presentationsSlideshare

Comment and blog Wordpress

Keep online diary, records, timelines Posterous

Collaborate with team on projects Woobius

your

starter

for

six


Look Learn LiveListen


There a party going on … you got the invite

now, do you …

Ignore the invitation

Go but sit in the corner

Wear a paper bag over your head

Burst in and shout

or just act normal (yeah)

Etiquette


Don’t forget to measure

Don’t forget to measure

And like all initiatives

plando

checkact


And have some form of fair play

Web Use Policy

or

Code of Conduct


P = People Who are you trying to engage?

O = Objectives What are you trying to achieve?

S = Strategies What will be your approach?

T = Tools What will you use?

Post :thinking it through


How will YOU use twitter?

Your tweet … message … story … news … link

120 characters, ok 140, but leave 20 free for sharing…

your turn …


don’t forget:

sometimes we need break the string between tin cans

Sometimes we need to switch off, get away from being always on, through emails or social media.

Sleep under stars, watch cloudscapes, sleep on a beach, get lost and connect with nature …

The increase in always available computing means the value of our wild places increases dramatically .

We need to protect our Wild places where we can go to (physically or mentally) to recharge. Lets not turn them into the

power source to feed our technology or an extension to the web.


thank you

martin:

tweets @fairsnape

writes at

www.fairsnape.wordpress.com

www.martinbrown.posterous.com

receives email at

[email protected]

+ thanks for ideas: @subutcher @gemmawent

Social media - an introduction for charity managers

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