20120305 social media media partners v03 handout
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19-Oct-2014 -
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Transcript of 20120305 social media media partners v03 handout
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MediaPartners Conversation Event
over
Reputatiemanagement
#rep12
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Antal de Waij
Geboren 30 B.G.
Actief op Internet sinds 1994
Managing Partner
Engagement Media BV
Social Media Stragie &
Online Community Management
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• Btb omgeving van MediaPartners
Ervaringen met sociale media
• 90 respondente
Resultaten enquête reputatiemanagement
Introductie
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• Btb omgeving van MediaPartners
Ervaringen met sociale media
• 90 respondente
Resultaten enquête reputatiemanagement
Introductie
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Kwetsbaar
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Tegenstellingen?
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Tegenstellingen?
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• Over reputatiemanagement
5 blog artikelen
• Via Twitter & LinkedIn
Awareness realiseren door gesprek aangaan
• Stellingen voorleggen aan u, de doelgroep
Enquete over reputatiemanagement
Live presenteren van de resultaten en learnings
Stappenplan
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Verandering
Project Realtime
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Planning
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Realtime
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Verandering
Online Offline
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14 http://www.adformatie.nl/nieuws/bericht/eenderde-medewerkers-twittert-over-werk/
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Fish were the fish are
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Doelgroep op…
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Weinig response….
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Verandering
Leveranciers Klanten
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Opvallend veel leveranciers bieden ‘hulp’
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Van klanten weinig response
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Verandering
Kwalitatief bereik
Kwantitatief bereik
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De kwaliteit van de input was goed
(maar wel van leveranciers)
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De doelgroep is relatief weinig actief op sociale media
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Reacties
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> 1980 geboren
Toegang tot het netwerk
Vaardigheden
Identity
Context specific usage
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70% trusts consumer opinions posted online
Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50
countries. April 2009
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Learnings
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Learnings
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Het werkproces van social is anders realtime vs planmatig A
In de BtB omgeving van MediaPartners is gebruik social media nog
beperkt
B
Met name leveranciers promoten zichzelf, klanten nog erg weinig C
Input is kwalitief goed maar nog beperkt in omvang D
Digital Natives steeds groter onderdeel van uw doelgroep! E
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• Btb omgeving van MediaPartners
Ervaringen met sociale media
• 90 respondente
Resultaten enquête reputatiemanagement
Introductie
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1
2
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90 respondenten
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Keuzes
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Reputatiemanagement & PR
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Eens Oneens
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Reputatiemanagement & Customer media
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Eens Oneens
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Mensen bepalen meer en meer zelf hoe ze met u willen
communiceren?
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Reputatie, niet alleen door klantcontact
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Eens Oneens
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Image
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Reputatie
Social Recruitm
ent Financial Product Social Financial Product
Identiteit en imago (Cees BM van Driel p. 87
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Is dit de hang naar autenticiteit?
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Eens Oneens
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Be AUTHENTIC…
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Onbeheersbaarheid digitale media
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Eens Oneens
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3 typen online crisis
Uitdagers
Klachten
Geruchten
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Crisismanagement
Webcare
Community Mngmt
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Learnings enquête
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Reputatiemanagement lééft A
Reputatiemanagement is niet alleen online B
Custom Media draagt zeker bij aan je reputatie C
Autenticiteit is belangrijk D
Digitale media zijn beheersbaar E