Social Media for Business 2010
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The Power of Social Media for Business Luke Brynley- Jones
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Social Media for Business 2010 provides insights into the latest social media marketing techniques and defines the process of Inbound Marketing.
Transcript of Social Media for Business 2010
The Power of Social Media for BusinessLuke Brynley-Jones
- what is social media? - perceived problems - how to make money? - a little bit of history - “inbound marketing” - PR do’s and don’ts
BLOGSSOCIAL NETWORKSMICRO-BLOGSVIDEOSPHOTOSGROUPSPRESENTATIONSFORUMS
“It’s a fad”“We leave that to the intern”“Social networks never last”“Our customers don’t use social media”“You can’t make money from it”“We don’t have the time”“We don’t have the money”
Think
again!
RESEARCH COMMUNICATIONSCUSTOMER FEEDBACKPROJECT MANAGEMENTMARKETING & PRSALES
How ToMake Money
from Social Media
Marketing has failed us.
But marketing can work...
... So I bought a yellow one with tinsel round
the edges.
Ooh lovely! But would they have my
size?
“8 Diseases That Give
You Superhum
an Powers”
What’s the recipe for success?
(6 –steps)
(1)
WRITE ABOUT IT...MAKE FILMS ABOUT IT...CREATE PPTS ABOUT IT...TAKE PHOTOS OF IT...
(2)
(3) Publish it all online...
YouTube
Write about what you know
How to blog1. Write as often as you can (once/twice week)
2. Pick the right titles: The Secret of Pickling Onions Top Ten Tips for Pickling Onions Some Things You Never Knew About Pickled
Onions The Best Way to Open a Jar of Pickled Onions
3. Join in the conversation
4. Learn blog etiquette
EVERY POST MATTERS
(4) OPTIMISE IT
Successful SEO
High quality content
More inbound links & traffic
Higher search engine ranking
Who’s got the power?
(5) Then tell everyone!
How far can a Tweet go?
LinkedIn Groups
(6) Monitor the results
•Large addressable market•Permission-based (not interrupt)•Persuasive (word of mouth)•Inherently viral•Free
...also ...
Why Inbound Marketing works
IT’S BLOODY GOOD FUN!
Thank you.Luke Brynley-Jones
Tel: 07939 016179
@lbrynleyjones (Twitter)
www.oursocialtimes.com
