The Power of Social Media for BusinessLuke Brynley-Jones

www.socialmediamarketing.co.uk 17th June, London

- what is social media? - perceived problems - how to make money? - a little bit of history - “inbound marketing” - PR do’s and don’ts

BLOGSSOCIAL NETWORKSMICRO-BLOGSVIDEOSPHOTOSGROUPSPRESENTATIONSFORUMS

“It’s a fad”“We leave that to the intern”“Social networks never last”“Our customers don’t use social media”“You can’t make money from it”“We don’t have the time”“We don’t have the money”

Think

again!

RESEARCH COMMUNICATIONSCUSTOMER FEEDBACKPROJECT MANAGEMENTMARKETING & PRSALES

How ToMake Money

from Social Media

Marketing has failed us.

But marketing can work...

... So I bought a yellow one with tinsel round

the edges.

Ooh lovely! But would they have my

size?

“8 Diseases That Give

You Superhum

an Powers”

What’s the recipe for success?

(6 –steps)

(1)

WRITE ABOUT IT...MAKE FILMS ABOUT IT...CREATE PPTS ABOUT IT...TAKE PHOTOS OF IT...

(2)

(3) Publish it all online...

YouTube

Write about what you know

How to blog1. Write as often as you can (once/twice week)

2. Pick the right titles: The Secret of Pickling Onions Top Ten Tips for Pickling Onions Some Things You Never Knew About Pickled

Onions The Best Way to Open a Jar of Pickled Onions

3. Join in the conversation

4. Learn blog etiquette

EVERY POST MATTERS

(4) OPTIMISE IT

Successful SEO

High quality content

More inbound links & traffic

Higher search engine ranking

Who’s got the power?

(5) Then tell everyone!

How far can a Tweet go?

LinkedIn Groups

(6) Monitor the results

•Large addressable market•Permission-based (not interrupt)•Persuasive (word of mouth)•Inherently viral•Free

...also ...

Why Inbound Marketing works

IT’S BLOODY GOOD FUN!

Thank you.Luke Brynley-Jones

luke@oursocialtimes.com

Tel: 07939 016179

@lbrynleyjones (Twitter)

www.oursocialtimes.com