Social Media for 2014
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Transcript of Social Media for 2014
e-CBD Workshop: Social Media 2014
Luke GarfieldInternet Marketing ManagerOctober 2013
What is social media?
• A buzz word?
• A magic remedy to fix all your marketing ills?
• Another marketing channel that you should use to make your brand and it’s products and services more visible.
• A tool.
• Success can look easy at first glance.
Social Networks (the buzzword ones)
Facebook - General: Photos, Videos, Apps.Twitter - Micro blogging, conversationalInstagram – Photo sharingYouTube – Video SharingGoogle+ - General: Photos, VideosLinkedIn – Business & Professional NetworkingPinterest – Online Pinboard – image basedTumblr – Microblogging platformMyspace – A social media memory ...
Which Network Should I Use?
• What networks do you use on a personal basis?
• Use a network on a personal level, participate in the medium, check out what others are doing and adapt it for your own use.
• Work out the network you feel you can reach your audience on.
Set Goals
• Some goals might include:1. Make your brand more visible
2. Attract new clients/customers
3. Provide customer support and Q & A
4. Drive more sales online and offline
5. Encourage fans to leave testimonials and reviews of products/services
• Think about concrete things you can measure
• Be realistic
• Be specific e.g. 200 new likes in 1 month
• Write it down
Who Is Your Audience?
• Male, Female or Both
• Age, Location
• Interests
• How do they think/feel about certain things? Can your business join the conversation about these things making you relevant to them?
Get Purposeful. Get Educated
• Make a posting/tweeting etc. editorial schedule.
• Set aside time for social media activities.
• Set aside some time to read about social media marketing (see handout and references).
• See what others are doing
• Experiment and measure the success
• Have a one-on-one social media marketing session with e-CBD
Social Media And Conversions
2013 State Of Inbound Marketing Annual Report – www.hubspot.net
Social Networks & Customers
2013 State Of Inbound Marketing Annual Report – www.hubspot.net
No One Wants To Know About My Business ...
Competitions
Get a double whammy with your social by creating competitions which not only get you more visible on social but also:
• build your email database
• create more content for your website (helping your SEO)
• other
Warning: think out your competition before getting started ...
Do they work?
Measuring Success
Measuring Success
Measuring Success
Social Media Tips
• Post regularly enough but not too much (could you be any more ambiguous?)
• Post about “other things” not always making the sell - experiment with the ratio of sell and “other”.
• When you do the sell keep with the tone of the medium.
• Post/tweet to highlight special dates - tie it in uniquely with your business.
• Get cheesy - it might actually work.
● Get Visual - smart phones make it easy - but spend a little time learning how to take nice photos.
● Make a video - smart phones make it easy - but spend a little time learning how to make a decent DIY video.
● Run competitions.● Ask people to check-in.● Use Facebook ads to promote important posts
and have a “Like Ad” running to build likes ($5 per day)
Watch Others, Educate Yourself, Experiment & Get Your Hands Dirty
Social Media Is Only One Part Of The Puzzle
2013 State Of Inbound Marketing Annual Report – www.hubspot.net
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