2014 Social Media Predictions
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SOCIAL MEDIA & CONTENT MKTG
2014 PREDICTIONS
MKT 3210
Dr. Jim Barry
Jan. 2014
Impacts on Strategy Entrepreneurial Strategy Development
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MKT 59552014: A YEAR OF THE OXYMORON
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Slide 3
MKT 59552014: A YEAR OF THE OXYMORON
1. Open Secrets
2. Personalized Anonymity
3. Erasable Relationships
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MKT 59552014: A YEAR OF THE OXYMORON
4. Paid Trust
5. Unwinding Fatigue
6. Longer but Shorter-
Form Content
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MKT 59552014: A YEAR OF THE OXYMORON
7. Smaller Use of Big Data
8. Interrupting Permission
Marketing
9. Edutainment
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MKT 59552014: A YEAR OF THE OXYMORON
10. More Exact Estimates
11. Social Technology
12. Acting Naturally
13. A Pretty Ugly Facebook
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MKT 59552014 SOCIAL MEDIA GROWTH FACTORS
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MKT 5955INFRASTRUCTURE
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MKT 5955STRATEGY
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MKT 5955SUCCESS MODELS
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MKT 5955SOCIAL EXPERIENCE
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MKT 59552014 KEY DYNAMICS
Big Data ROI Analytics
Infobesity
Content Curation
Micro-Content
Social Pay-for-Play
Real-Time Marketing
Mobile Friendliness
Context Marketing
Social Business
Platform Specific Content
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MKT 59552014 RISING STARS
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MKT 59552014 REBOUNDERS
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MKT 59552014 RIPs
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MKT 59552014 MARGINALS
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MKT 5955CONCLUSION
• 2014 Will Be About Content Context Marketing
• Measurable, well-targeted marketing efforts
• Micro-content, real-time and mobile friendly
• Visual oriented
• Brands Will Qualify Their Investments
• Pay-to-Play
• Storytelling
• Subscription-based
• Social ROI