Social media svc 2014
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Social media is:
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mike-hayward -
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SVC intro to ad concepts presentation on social media
Transcript of Social media svc 2014
Social media is:
Nope.
Nope.
What’s in it
for me?
1) Large reward
Reward should 'ceed the effort.
2. Emotional pull
Shocking
14
Funny
15
MOVING
16
Brought to you
by skittles
17
Brought to you
by skittles
(content must fit the brand) 18
3. Reflective light
What we share or participate in reflects on us.
4. To Impress others
3e Humblebrag
With social media ideas, be brutally honest.
You do not control
the message.
Sometimes social & experiential ideas come from riding a wave of popularity
You cannot will A social media idea to work.