Social Media Basics
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Transcript of Social Media Basics
Presenter: Lori Pritchard
LP Life Coaching Strategic Plan
Successful Marketing
Objective• Why did you join Toastmasters
• Top social media sites
• The right mind-set
• Your business strategy
• Great marketing applications
• Driving traffic to club
Why did you join Toastmasters?
• Get over the fear of speaking• Employment and career opportunities• Socializing• Networking• Educational opportunities
Why did you join?
Top Social Media SitesMembership building Sites
FacebookTwitter
Linked InMy Space
Blogs
www.FaceBook.com
• The average age of uses “46”• The average income is “$89,000”• The place to engage in business networking
for 30-to-60-year-olds• Entrepreneurs, small business owners, and
independent professionals• Nearly 450 million users
www.Twitter.com
• 144 letter cocktail party• Demographic are hard to confirm– Organizations, companies, entrepreneurs, and
independent professionals– Possible age range: 33 to 50– Women slightly outnumbering men
www.Linkedin.com
• LinkedIn has a white-collar audience• Executives from every Fortune 500 company
are members• The average in age is “49”• The average income is “$104,000”• LinkedIn has approximately 53 million users!
www.Myspace.com
• Youth professionals between the age 14 to 26– Speakers– Realtors– Entrepreneurs– Young/hip audience• Innovative product• Services• Opportunities
www.Blogger.com
Great place to: • Share your expertise• Attract new members• Invite club members to post on the site• Post videos and articles• Provide links to other sites (i.e. your website)
Ask the questions:
•What are you doing now? •What is on your mind?
DON’T TAKE THESE QUESTIONS LITERALLY!!!!
Savvy Markets
1. Share expertise
2. Build trust and credibility
3. Drive traffic to their website
• Keep an open mind• Be yourself• Energy attracts
followers• Know your ideal
member
• Respond to post• Allow people to post
comments• Make the time to
engage your followers
The Right Mind-Setto Attracting Members
One Post Fits All
One Post Fits All
The End