Social Media Training Basics
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Why is social media important and how can you leverage it to benefit your organization? This social media training program is designed to help you understand the fundamentals behind your social media strategy
Transcript of Social Media Training Basics
What is Social Media?
Why should I care?
CosmopolitanGood HousekeepingHarper’s BazarConnoisseur
News Sharing
Video Sharing
Music Sharing
Photo Sharing
Bookmark Sharing
Connection Sharing
General Sharing
Social Media Types
Real Voice of the Customer
Real Market Research
Real Customer Satisfaction
Real Public Relations
Real Exposure
Real Customer Evangelist
So What!
Which would you choose?
1
Establishing YourOnline Voice
pokes person
nternal
ustomer
mployees
S
P
I
C
E
artners
Location, Location, Location
Be Successful
POST LESS
eople Who? Where? What are they saying?
trategy How will customer relationships change?
echnology What technologies to use?
P
O
S
T
bjectives Learn, Inform, Promote, Support
isten Who? Where? What are they saying?
ngage Listen, Talk, Energize, Support, Embrace
hare How will customer relationships change?upport What technologies to use?
L
E
S
S
Protecting Your
Online Brand
Organized to gain value
from the social web
Listen - Share -Listen
