BASICS OF SOCIAL MEDIA
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Mary Lou Roberts BASICS OF SOCIAL MEDIA BASICS OF SOCIAL MEDIA November 2007
description
BASICS OF SOCIAL MEDIA. November 2007. WHAT DOES “SOCIAL MEDIA” MEAN TO YOU ?. WHERE WE’VE BEEN -THE MASS MEDIA MODEL. WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS. WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS. Discussion Boards/ Forums/ Chat Rooms - PowerPoint PPT Presentation
Transcript of BASICS OF SOCIAL MEDIA
Mary Lou Roberts
BASICS OF SOCIAL MEDIABASICS OF SOCIAL MEDIA
November 2007
Mary Lou Roberts
WHAT DOES “SOCIAL MEDIA” MEAN TO YOU?
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WHERE WE’VE BEEN -THE MASS MEDIA MODEL
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WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS
Mary Lou Roberts
WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS
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Mary Lou Roberts
SOCIAL MEDIASOCIAL MEDIA
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Discussion Boards/ Forums/ Chat Rooms Clubs/ Groups/ Communities Review/ Rating Sites Direct Feedback (Solicited) Blogs RSS Social Networks Personalized Search (Tags or Search-Engine Powered) Wikis and Other Collaboration Tools Podcasts Virtual Worlds “Mash Up”
“Web 1.0”
“Web 2.0”
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KEY STRATEGY ELEMENTS
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The Semantic Web???
WEB 3.0 ???
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March 20089
http://www.youtube.com/watch?v=T0QJmmdw3b0
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THE PRO
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http://www.marketingcharts.com/interactive/study-marketing-execs-must-realize-and-learn-to-use-power-of-social-media-3657/
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and THE CON
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However, marketers still admit they don’t know enough about it. This was evident in results from a November 2008 MENG social media study showing 67% of executive marketers consider themselves beginners when it comes to using social media for marketing purposes.
http://www.marketingcharts.com/interactive/top-marketing-trends-for-2009-execs-sick-of-web-20-7448/
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A B2C BRAND MARKETER’S VIEW
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http://adage.com/brightcove/single.php?title=1548122816
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INSIGHTS FROM B2B MARKETERS
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http://www.btobonline.com/apps/pbcs.dll/section?category=best2008-video
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WHAT ARE SOCIAL MEDIA IMPLICATIONS FOR MARKETERS?
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• Many-to-Many• Continuous Interaction• Open/Transparent• Consumer Chooses Content• Marketer Must Provide Content
– On Demand– With Permission
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NEW APPROACH
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AN INTERACTIVE VISION
LISTEN
ENGAGE
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FOR 2009?
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http://www.imediaconnection.com/content/21682.asp
