Social Media Basics

• Facebook – Things you might now know• Twitter – Why use it• LinkedIn – Professionally Connected

Brought to you by Green Thumb Web Designswww.greenthumbwebdesigns.com

Peggy MartinTwitter @gtwebdesigns

Content Credit 2012 Market Place Maven

Facebook Things You Might Not Know

Photo Credit http:/www.flickr.com/photos/spencereholtaway/3376955055;

Privacy SettingsSee Who Can See What – View As

Step 1

Step 2

OH No Hacked!!

Two Things To Do – Help Prevent & Fix

Shared AlbumsClick To Share Album

Add friends who can contribute pictures to album

Who Can See

• Contributors• Friends of Contributors• Public

How to Create1. Select Album2. Click

3. Add Friend

4. Save

Refine Your Feed

Smart Lists• Close Friends• Acquaintances

Close Friends – Customized News Feed

Close Friends Tool

Speed It Up – Hidden Toolhttps://www.facebook.com/friends/organize

Choose Who Share With

Create Interest Lists to unclutter news feed

You don’t have to like the a FB page to have it in your list. If you like the page it will show up in your regular news feeds. Interest lists don’t update regular feed.

Customized feed based on interest

Block Apps From Posting To Your Feed

Don’t Let Apps Run Amok

Hashtag: A hashtag is a term, prefixed by the # symbol, to mark keywords or topics in posts so they are easily searchable.

Anyone can create their own hashtag!!Yes they can be used in Facebook too.

Key Terms

20

Why Use Twitter

Photo Credit http://www.flickr.com/photos/thecampbells/5042764163/sizes/l/

* Microblogging* Learn what is happening now

Why Use Twitter - News

Local

World

Why Use Twitter - Learn

Gardening

GolfHunting

Tweet: The message you send out to your followers from your Twitter account.

Key Terms

Remember only 140 Characters

Handle: How you are identified on Twitter. It’s the @ symbol, plus the name you have given your account (@gtwebdesigns)

Key Terms

Key TermsFollowing: What you do to view tweets from someone

Followers: Those people or organizations “following” your tweets. Who want to hear what you have to say

Key Terms

Retweet: When you resend a tweet from someone else.

Key Terms

Direct Messages “DM”: Private notes are called (direct) messages.

Key Terms

Hashtag: A hashtag is a term, prefixed by the # symbol, to mark keywords or topics in tweets so they are easily searchable.

Key Terms

#Buythis! Get my stuff! #sale today buy now #seriously shop at my store. Are you shopping yet?!?!

Photo Credit http://www.flickr.com/photos/tonythemisfit/3895672068/sizes/l/in/photostream/

Use 2-4 #hashtagsin a tweet

Anatomy of a Tweet

Name

Anatomy of a Tweet

username

Anatomy of a Tweet

Hashtag

Anatomy of a Tweet

Mention

Anatomy of a Tweet

Shortened URL

Anatomy of a Tweet

Via or By

Anatomy of a Tweet

Reply

Leave room for retweet – characters leftleave at least 13-17 characters

Anatomy of a Tweet

Favorite

Reasons to Favorite a Tweet

• Bookmark for later reading

• Way of saying thanks

• Testimonials

http://www.flickr.com/photos/jenny8lee/4353122399/sizes/z/

Shorten URL• goo.gl• tinyurl.com• bitly.com

Google Your Name – LinkedIn ProfileMost Likely To Come up First

Sign up

Professional Names Only

Confirm Email

Fill in your profile

Use Key Words

Add Background Summary

Your chance to tell the world who you are and what you can do.

You have 2000 characters – use them!

Summary – 2000 Characters

Compelling, Interesting

Natural Conversation

Create URL

Create URL

Create URL

Optimize Location

Create URL

Align Your Industry

Get Connected – Increase Visibility

Photo Credit http://hikingartist.com/2012/01/18/free-drawings-about-copyright-internet/network_fritsal-3/

Search for Connections

Ways to Use LinkedIn

Job Searches

Industry News

Communicate