Social Media Basics

a presentation for ACLF

090709

by Brian Hsi

INTERESTING TIMES FOR SOCIAL

MEDIA

HOW DO WE MAKE SENSE OF IT ALL?

THEY’RE JUST TOOLS…Photo by Snapshot4665

http://farm2.static.flickr.com/1107/1386877608_e9120f69ac_o.jpg

LIKE THESE…Photo by Julia Manzerova

http://farm2.static.flickr.com/1353/932055586_14faccd1c6_b.jpg

Photo by Bryan Costin

http://farm3.static.flickr.com/2083/2196615634_d13910b67c_b.jpg

OR THESE

WHICH TOOL IS BEST FOR THE JOB?Photo by sfllaw/Simon Law

http://www.flickr.com/photo_zoom.gne?id=222795669&size=l

• Put another way– Who is your audience?

– What do you want to do?

– What do they want to do?

– How do you pair up these goals?

– What tools do you use?

Source – http://blogs.forrester.com/charleneli/2007/12/the-post-method.html

SOME KEY STRATEGIES

IDENTIFYPhoto by Auntie P

http://farm1.static.flickr.com/12/17135231_30c542a363_b.jpg

• Who is your audience?

• Who are your colleagues in this space?

• Who are your competitors in this space?

LISTENPhoto by Nick J Adams

http://farm1.static.flickr.com/45/113715267_97c1db6387_o.jpg

• What is your audience saying?

• To what extent do X,Y,Z tools resonate with them?

• What do they want?

• What is their capacity? Will they choose to pay attention to you?

• What are others (competitors/colleagues) saying?

– How are they doing it?

• Get a feel for the neighborhood

NETWORKS MATTERhttp://www.danah.org/papers/talks/PDF2009.html

CONNECT – TONE

CONNECT – MANNER

MEASURE – HOW DO YOU DEFININE SUCCESS?

• How do the tools fit with your goals?

– These tools allow for interaction through the content produced and consumed

• Possible success indicators

– how many people do you reach

– how many people follow you

– how many comments

– how many commenters

– total referrals

– referrals to a given post

– unique tags

– Messages rebroadcast

– Videos viewed

– Resources downloaded

– …

Photo by Frédéric de Villamil

http://farm3.static.flickr.com/2281/2304383359_98046abf3a.jpg

BUT WHAT IF I DON’T HAVE TIME FOR

THIS?Photo by W2 a-w-f-i-l

http://farm1.static.flickr.com/31/37871123_1eb522c555_o.jpg

Example

organization

Content creation

blogs

wikis

Social network

sites

twitter

forums

You (audience)

Social

bookmarking

Photo/video

sharing

Mobile devices

WE > ME (FOR CONTENT, TIME,

RESEARCH, ETC)

SOME ACTUAL EXAMPLES…

TOOLS HELP TOO

JUST REMEMBER…

BE USEFUL…Submitted by Damir

http://failblog.files.wordpress.com/2009/05/fail-owned-manhole-

fail.jpg?w=416&h=500

AND HELP PEOPLE KICK ASSFrom Kathy Sierra’’s http://headrush.typepad.com/creating_passionate_users/2005/06/kicking_ass_is_.html

See also http://blogs.technet.com/b2ix/archive/2007/01/23/games-and-the-flow-state-pertaining-to-agile-product-development.aspx

ADDITIONAL RESOURCES

• Red Cross Social Media Strategy/Policy Handbook: An Excellent Model http://beth.typepad.com/beths_blog/2009/07/red-cross-social-media-strategypolicy-handbook-an-excellent-model.html

• Social Media for nonprofits: Overview http://www.slideshare.net/guestf1e806/social-media-for-nonprofits-overview-presentation

• Social Media for Non-Profits http://www.slideshare.net/Foghound/social-mediafor-non-profits

• How To Think Like A Nonprofit Social Media Genius http://www.slideshare.net/kanter/how-to-think-like-a-nonprofit-social-media-genius-presentation

• Guest Post by Rebecca Leaman: Social Media for Non-Profits: 26 Great Slideshare Presentations You Can Use http://beth.typepad.com/beths_blog/2009/07/guest-post-by-rebecca-leaman-social-media-for-nonprofits-26-great-slideshare-presentations-you-can-u.html

• Facebook for Business Superguide http://www.interactiveinsightsgroup.com/blog1/facebook-for-

business-superguide/

• Social Media for Non Profits

http://www.slideshare.net/pjbergqu/social-media-for-non-profits

• Nten http://nten.org/

• NetSquared http://www.netsquared.org/

• Nonprofit technology links http://del.icio.us/tag/nptech

• Common Craft http://commoncraft.com/

• Full Circle Associates http://www.fullcirc.com/

• Beth's Blog: How Nonprofits Can Use Social Media http://beth.typepad.com/

• Eric Pee– http://www.flickr.com/photos/irreverentbastard/345975426/sizes/o/

– http://farm1.static.flickr.com/136/345975426_2f4237bddb_o.jpg

• monkeyc.net– http://www.flickr.com/photos/monkeyc/174414041/sizes/s/

– http://farm1.static.flickr.com/45/174414041_ad64b1e214_m.jpg

• jhoweaa/Jim– http://www.flickr.com/photos/jhoweaa/327651705/sizes/s/

– http://farm1.static.flickr.com/141/327651705_25b6801f56_m.jpg

• ganessas / Maria– http://www.flickr.com/photos/32746775@N00/426540230/sizes/s/

– http://farm1.static.flickr.com/181/426540230_b64981f804_m.jpg

• Kalense Kid / Martin Sharman– http://farm1.static.flickr.com/7/11618992_205be6b8e9_m.jpg

– http://www.flickr.com/photos/sharman/11618992/sizes/s/

• draggin / jason toal– http://farm1.static.flickr.com/9/15223525_85431314fa_o.jpg

– http://www.flickr.com/photos/draggin/15223525/sizes/o/

• notmyown2k3 / Kevin Smith– http://www.flickr.com/photos/notmyown/10745735/sizes/l/

– http://farm1.static.flickr.com/8/10745735_686872c815_b.jpg

ADDITIONAL IMAGE CREDITS