Social Media and Public HealthJames Garrow, PHLPublicHealth

background● presented at dozens of conferences in

last three years across the country● specialist in using social media during

emergencies and disasters● director of digital public health● coordinate all social and web media for

the health department

overview● personal

○ networking○ distance learning○ finding your voice

overview● professional

○ coordination○ audience targeting○ storytelling○ interventions○ epidemiology

networking

distance learning

finding your voice

as a professional

coordination

audience targeting

storytelling

interventions

epidemiology

Foodborne Chicago searches Twitter for food-poisoning-like tweets, and directs sanitarians to follow up with clusters.

Opportunities

open data

more research

Pitfalls

wrong audience

bad messaging

privacy breach

Thank You@PHLPublicHealth / phlpublichealth.org

about.me/jgarrow