Social Media and Public Relations
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Social Media and Public Relations Presented By Divya Kapoor Inside Public Relations (http://insidepublicrelations.blogspot.com/)
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http://insidepublicrelations.blogspot.com/2010/03/inside-public-relations-launch-social.html The Public Relations industry has been constantly evolving and adapting itself to the changing environment. The emergence and growth of social media has completely transformed the way businesses interact with their target audience and hence have made an impact on the public relations industry. As demand for social media increases, Public Relations practitioners need to educate their clients on social media. This presentation aims to introduce certain key aspects and issues regarding social media like what is social media, why is it called social media, what are the advantages and disadvantages of using social media, what are the sociological concepts behind social media and what is their relevance to PR and how social media can be used. Hope you find this presentation informative and please feel free to leave comments.
Transcript of Social Media and Public Relations
Social Media and Public Relations
Presented By
Divya KapoorInside Public Relations
(http://insidepublicrelations.blogspot.com/)
OVERVIEW
What is social media?
Why should business care about social media?
What are the business benefits of social media?
What are the issues and concerns?
How can public relations help business to use social media?
WHAT IS SOCIAL MEDIA? Social media is a
medium through which people can:
Connect with other people
Create content Share and access
information Engage in
conversations
HOW? Through platforms like Facebook Twitter YouTube Flickr Wikipedia Wordpress Blogger Second Life Digg Stumble Upon etc.
WHY IS IT CALLED SOCIAL MEDIA?
Allows users to: Interact Build
communities Participate Engage
WHY SHOULD BUSINESS CARE ABOUT SOCIAL MEDIA?
MEDIA • 7
2% journalists use social networking sites
EMPLOYEES• 7
6% HR professionals use social networking site LinkedIn for potential candidates
CONSUMERS• 97% consumers are
influenced by social media
INVESTORS• 25% US adults use
social media for personal finance and investment
WHY DO STAKEHOLDEERS USE SOCIAL MEDIA?
Sociological factors: Need to connect and communicate:
When people connect with like minded people, a tribe is born
Means to participate in the society To influence Realise their conscious and
unconscious needs
WHAT ARE THE BUSINESS BENEFITS?
Online Visibility Engage directly with customers Build network and relationships Innovate products and services Competitive advantage Collective intelligence Increase sales
ISSUES AND CONCERNS Lack of control: needs effective
monitoring and evaluation Bad news spread fast: needs
immediate attention and response
Lack of credibility: needs uniform brand identity
HOW CAN PR HELP?
LISTEN
PLAN
PARTICIPATEENGAGE
MEASURE & EVALUATE
THANK YOU
